Tools & Wizards About Us
adlanticppc.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 60% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 84

    SEO

    Google-friendlier than
    53% of websites

adlanticppc.com

ADLANTIC | Google Ads PPC Agency & Training | UK.

Page Load Speed

11 sec in total

First Response

194 ms

Resources Loaded

10.2 sec

Page Rendered

596 ms

adlanticppc.com screenshot

About Website

Visit adlanticppc.com now to see the best up-to-date ADLANTIC PPC content and also check out these interesting facts you probably never knew about adlanticppc.com

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Key Findings

We analyzed Adlanticppc.com page load time and found that the first response time was 194 ms and then it took 10.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

adlanticppc.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value10.9 s

0/100

25%

SI (Speed Index)

Value7.6 s

26/100

10%

TBT (Total Blocking Time)

Value1,350 ms

17/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value16.1 s

6/100

10%

Network Requests Diagram

adlanticppc.com

194 ms

adlanticppc.com

1168 ms

866e2.css

189 ms

all.css

42 ms

ajax.min.js

1733 ms

Our browser made a total of 79 requests to load all elements on the main page. We found that 41% of them (32 requests) were addressed to the original Adlanticppc.com, 10% (8 requests) were made to Fonts.gstatic.com and 6% (5 requests) were made to Unpkg.com. The less responsive or slowest element that took the longest time to load (7.4 sec) relates to the external source Unpkg.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 120.2 kB (11%)

Content Size

1.1 MB

After Optimization

973.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adlanticppc.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 548.9 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 109.3 kB

  • Original 131.6 kB
  • After minification 125.7 kB
  • After compression 22.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 109.3 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 783 B

  • Original 548.9 kB
  • After minification 548.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ADLANTIC PPC images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 8.4 kB

  • Original 287.1 kB
  • After minification 287.0 kB
  • After compression 278.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 1.7 kB

  • Original 126.4 kB
  • After minification 126.4 kB
  • After compression 124.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adlanticppc.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 40 (61%)

Requests Now

66

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ADLANTIC PPC. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 35 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

adlanticppc.com

adlanticppc.com

194 ms

adlanticppc.com

adlanticppc.com

1168 ms

866e2.css

866e2.css

189 ms

all.css

all.css

42 ms

ajax.min.js

ajax.min.js

1733 ms

file.min.js

file.min.js

1975 ms

image.min.js

image.min.js

6743 ms

element.min.js

element.min.js

4052 ms

validation.min.js

validation.min.js

7370 ms

analytics.js

analytics.js

32 ms

41ed0.js

41ed0.js

279 ms

0a7ec.css

0a7ec.css

374 ms

93cdc.css

93cdc.css

378 ms

dc3d4.js

dc3d4.js

379 ms

f17dcab3-6aa6-42d7-b9fb-0b6b2c6aae07.js

f17dcab3-6aa6-42d7-b9fb-0b6b2c6aae07.js

304 ms

6bff8.css

6bff8.css

286 ms

b45e9.js

b45e9.js

378 ms

f8767.js

f8767.js

276 ms

5827668.js

5827668.js

78 ms

c4bb6.js

c4bb6.js

369 ms

a09cc.js

a09cc.js

372 ms

css

css

32 ms

ec.js

ec.js

10 ms

linkid.js

linkid.js

14 ms

collect

collect

91 ms

collect

collect

115 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

727 ms

iframe_api

iframe_api

82 ms

gtm.js

gtm.js

86 ms

optanon.css

optanon.css

114 ms

jquery-3.3.1.min.js

jquery-3.3.1.min.js

43 ms

ga-audiences

ga-audiences

84 ms

EU

EU

65 ms

www-widgetapi.js

www-widgetapi.js

52 ms

Adlantic-White230x80-sm-reg.png

Adlantic-White230x80-sm-reg.png

828 ms

free-ppc-insights-benefits.png

free-ppc-insights-benefits.png

846 ms

free-ppc-insights.png

free-ppc-insights.png

692 ms

Logo-Adlantic-RGB230x80.png

Logo-Adlantic-RGB230x80.png

691 ms

adlantic-logo-blue-a-2.png

adlantic-logo-blue-a-2.png

691 ms

ppc-agency-experts-in-google-microsoft.png

ppc-agency-experts-in-google-microsoft.png

690 ms

ppc-agency-marketing-180x180.png

ppc-agency-marketing-180x180.png

691 ms

conversion-rate-optimisation-180x180.png

conversion-rate-optimisation-180x180.png

842 ms

lead-nurturing-ppc-icon-180x180.png

lead-nurturing-ppc-icon-180x180.png

843 ms

adlantic-ppc-global-agency.png

adlantic-ppc-global-agency.png

1091 ms

multichannel-ppc-for-leads.png

multichannel-ppc-for-leads.png

843 ms

Ali-mchugh-sml-Recovered-copy-80x80.png

Ali-mchugh-sml-Recovered-copy-80x80.png

842 ms

ADLANTIC-LOGO-CUSTOMERS-ARE-EVERYWHERE-TRANS.png

ADLANTIC-LOGO-CUSTOMERS-ARE-EVERYWHERE-TRANS.png

911 ms

js

js

227 ms

insight.min.js

insight.min.js

234 ms

uwt.js

uwt.js

223 ms

487 ms

fbevents.js

fbevents.js

218 ms

176984.js

176984.js

516 ms

PPC-INTERNATIONAL-ADLANTIC.jpg

PPC-INTERNATIONAL-ADLANTIC.jpg

1188 ms

anne-attridge-180x180.jpg

anne-attridge-180x180.jpg

726 ms

hamish-180x180.jpg

hamish-180x180.jpg

725 ms

Phil-Grady-180x180.png

Phil-Grady-180x180.png

740 ms

PPC-INSIGHTS-WITH-ALI.jpg

PPC-INSIGHTS-WITH-ALI.jpg

808 ms

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

373 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

422 ms

KFOkCnqEu92Fr1MmgVxIIzc.ttf

KFOkCnqEu92Fr1MmgVxIIzc.ttf

544 ms

S6uyw4BMUTPHjx4wWw.ttf

S6uyw4BMUTPHjx4wWw.ttf

557 ms

S6u9w4BMUTPHh7USSwiPHA.ttf

S6u9w4BMUTPHh7USSwiPHA.ttf

542 ms

S6u9w4BMUTPHh6UVSwiPHA.ttf

S6u9w4BMUTPHh6UVSwiPHA.ttf

555 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

543 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

556 ms

entypo-fontello.woff

entypo-fontello.woff

917 ms

count.js

count.js

436 ms

banner.js

banner.js

332 ms

conversations-embed.js

conversations-embed.js

299 ms

5827668.js

5827668.js

374 ms

collectedforms.js

collectedforms.js

372 ms

fb.js

fb.js

297 ms

210340429700591

210340429700591

196 ms

adsct

adsct

370 ms

adsct

adsct

262 ms

251 ms

53 ms

Adlantic-White230x80-sm-reg.png

Adlantic-White230x80-sm-reg.png

379 ms

Accessibility Review

adlanticppc.com accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

adlanticppc.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

adlanticppc.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adlanticppc.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adlanticppc.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adlanticppc.com

Open Graph data is detected on the main page of ADLANTIC PPC. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: