4.4 sec in total
836 ms
2.9 sec
600 ms
Visit adlittle.com now to see the best up-to-date Ad Little content for India and also check out these interesting facts you probably never knew about adlittle.com
A powerful blend of creative thinking and scientific rigour we link people, technology & strategy to find original and pragmatic ways to accelerate performance.
Visit adlittle.comWe analyzed Adlittle.com page load time and found that the first response time was 836 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.
adlittle.com performance score
name
value
score
weighting
Value3.9 s
26/100
10%
Value13.1 s
0/100
25%
Value8.3 s
19/100
10%
Value1,780 ms
10/100
30%
Value0.054
98/100
15%
Value10.8 s
22/100
10%
836 ms
712 ms
194 ms
198 ms
199 ms
Our browser made a total of 57 requests to load all elements on the main page. We found that 96% of them (55 requests) were addressed to the original Adlittle.com, 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (836 ms) belongs to the original domain Adlittle.com.
Page size can be reduced by 187.9 kB (18%)
1.0 MB
858.4 kB
In fact, the total size of Adlittle.com main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 822.7 kB which makes up the majority of the site volume.
Potential reduce by 37.7 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 37.7 kB or 76% of the original size.
Potential reduce by 39.8 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Little images are well optimized though.
Potential reduce by 76.7 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 76.7 kB or 58% of the original size.
Potential reduce by 33.7 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adlittle.com needs all CSS files to be minified and compressed as it can save up to 33.7 kB or 80% of the original size.
Number of requests can be reduced by 13 (24%)
55
42
The browser has sent 55 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Little. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.
adlittle.com
836 ms
www.adlittle.com
712 ms
stylesheet_9d57d2e016.css
194 ms
init.css
198 ms
layout.css
199 ms
navigation.css
198 ms
content.css
201 ms
plugins.css
202 ms
forms.css
290 ms
custom_form_elements.css
293 ms
jquery-1.6.2.min.js
490 ms
scripts.js
297 ms
custom_form_elements.js
299 ms
javascript_0b12553063.js
302 ms
autocomplete.js
387 ms
autocomplete.css
389 ms
logo_arthur_d_little.png
112 ms
icon_sprite.png
109 ms
arrow_country_dropdown.png
108 ms
12c0cacb91.jpg
113 ms
5e084ac925.jpg
202 ms
c78bd481d3.jpg
305 ms
5ed7ae6311.jpg
294 ms
76f00de6a6.jpg
203 ms
d846e4b07c.jpg
304 ms
86cd5bed4e.jpg
213 ms
f96fcf42d1.jpg
304 ms
6c92d72179.jpg
303 ms
white_transparent.png
312 ms
2b515e3fd0.jpg
390 ms
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400 ms
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401 ms
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404 ms
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402 ms
4960cc3483.jpg
407 ms
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487 ms
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602 ms
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696 ms
7bdee5aedf.jpg
513 ms
87df2c73c2.jpg
506 ms
9e5aac1ee7.jpg
510 ms
4d9ccb8e71.jpg
585 ms
icon_submit.png
604 ms
ff0335960c.jpg
607 ms
57ffa4e21b.jpg
612 ms
7da1f874c9.jpg
682 ms
233fe0a67a.jpg
697 ms
icon_twitter.png
703 ms
icon_facebook.png
705 ms
icon_rss.png
710 ms
125_years_on_the_forfront_of_innovation.jpg
781 ms
history.jpg
792 ms
ga.js
26 ms
__utm.gif
25 ms
24-Pathways-to-Innovation---Excellence.jpg
700 ms
xx1.jpg
705 ms
logo_arthur_d_little_small.png
701 ms
adlittle.com accessibility score
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Buttons do not have an accessible name
No form fields have multiple labels
Image elements do not have [alt] attributes
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
ARIA IDs are not unique
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
adlittle.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Page has valid source maps
Issues were logged in the Issues panel in Chrome Devtools
adlittle.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Image elements do not have [alt] attributes
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adlittle.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adlittle.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
adlittle.com
Open Graph description is not detected on the main page of Ad Little. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: