Tools & Wizards About Us
admerchandise.co.uk screenshot

Report Summary

  • 27

    Performance

    Renders faster than
    48% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    57% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

admerchandise.co.uk

Promotional Products & Branded Merchandise | A.D.

Page Load Speed

6.7 sec in total

First Response

224 ms

Resources Loaded

5.6 sec

Page Rendered

888 ms

admerchandise.co.uk screenshot

About Website

Visit admerchandise.co.uk now to see the best up-to-date Ad Merchandise content and also check out these interesting facts you probably never knew about admerchandise.co.uk

A.D. is a leading supplier of promotional products & branded merchandise. We create experiences, not just branded promotional products.

Visit admerchandise.co.uk

Key Findings

We analyzed Admerchandise.co.uk page load time and found that the first response time was 224 ms and then it took 6.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

admerchandise.co.uk performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value5.2 s

23/100

25%

SI (Speed Index)

Value13.5 s

2/100

10%

TBT (Total Blocking Time)

Value3,570 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value15.9 s

6/100

10%

Network Requests Diagram

admerchandise.co.uk

224 ms

adbrandedsolutions.com

499 ms

sbi-styles.min.css

288 ms

cf7mls.css

321 ms

animate.min.css

264 ms

Our browser made a total of 110 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Admerchandise.co.uk, 76% (84 requests) were made to Adbrandedsolutions.com and 4% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.3 sec) relates to the external source Adbrandedsolutions.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 185.2 kB (6%)

Content Size

3.3 MB

After Optimization

3.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Admerchandise.co.uk main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.9 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 115.5 kB

  • Original 144.0 kB
  • After minification 137.6 kB
  • After compression 28.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 115.5 kB or 80% of the original size.

Image Optimization

-2%

Potential reduce by 47.4 kB

  • Original 2.9 MB
  • After minification 2.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Merchandise images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 2.2 kB

  • Original 150.5 kB
  • After minification 150.5 kB
  • After compression 148.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-25%

Potential reduce by 20.1 kB

  • Original 79.2 kB
  • After minification 60.1 kB
  • After compression 59.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Admerchandise.co.uk needs all CSS files to be minified and compressed as it can save up to 20.1 kB or 25% of the original size.

Requests Breakdown

Number of requests can be reduced by 47 (47%)

Requests Now

99

After Optimization

52

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 99 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Merchandise. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 36 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

admerchandise.co.uk

admerchandise.co.uk

224 ms

adbrandedsolutions.com

adbrandedsolutions.com

499 ms

sbi-styles.min.css

sbi-styles.min.css

288 ms

cf7mls.css

cf7mls.css

321 ms

animate.min.css

animate.min.css

264 ms

all.min.css

all.min.css

278 ms

cld-frontend.css

cld-frontend.css

327 ms

styles.css

styles.css

317 ms

css2

css2

84 ms

bootstrap.min.css

bootstrap.min.css

497 ms

style.css

style.css

516 ms

jquery.atwho.css

jquery.atwho.css

542 ms

style.css

style.css

611 ms

addtoany.min.css

addtoany.min.css

612 ms

sbi-scripts.min.js

sbi-scripts.min.js

796 ms

all.css

all.css

237 ms

cf7mls.js

cf7mls.js

797 ms

index.js

index.js

797 ms

index.js

index.js

878 ms

gtm4wp-contact-form-7-tracker.js

gtm4wp-contact-form-7-tracker.js

932 ms

bootstrap.min.js

bootstrap.min.js

1024 ms

barba.umd.js

barba.umd.js

879 ms

locomotive-scroll.js

locomotive-scroll.js

1074 ms

gsap.min.js

gsap.min.js

70 ms

ScrollTrigger.min.js

ScrollTrigger.min.js

84 ms

TextPlugin.min.js

TextPlugin.min.js

86 ms

main.js

main.js

1072 ms

custom.js

custom.js

1113 ms

comment-reply.min.js

comment-reply.min.js

1119 ms

jquery.caret.js

jquery.caret.js

1152 ms

jquery.atwho.js

jquery.atwho.js

1272 ms

mentions.js

mentions.js

1413 ms

opd.js

opd.js

1335 ms

api.js

api.js

83 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

1424 ms

wp-polyfill.min.js

wp-polyfill.min.js

1478 ms

index.js

index.js

1424 ms

rocket-loader.min.js

rocket-loader.min.js

1272 ms

v652eace1692a40cfa3763df669d7439c1639079717194

v652eace1692a40cfa3763df669d7439c1639079717194

130 ms

gtm.js

gtm.js

262 ms

ad-watermark.svg

ad-watermark.svg

807 ms

logo.svg

logo.svg

908 ms

search-icon.svg

search-icon.svg

994 ms

iOmart-Hero-Desktop.jpg

iOmart-Hero-Desktop.jpg

1014 ms

Solutions-Hero-Desktop.jpg

Solutions-Hero-Desktop.jpg

1373 ms

Greenify-hero-Desktop.jpg

Greenify-hero-Desktop.jpg

1472 ms

20211012_170329_resized.jpg

20211012_170329_resized.jpg

1463 ms

Products-768x538.jpg

Products-768x538.jpg

1288 ms

happy-staff-768x525.jpg

happy-staff-768x525.jpg

1466 ms

Speedy-Hero-Desktop-768x337.jpg

Speedy-Hero-Desktop-768x337.jpg

1394 ms

iOmart-hero-desktop-768x337.jpg

iOmart-hero-desktop-768x337.jpg

1521 ms

WP-Rugby-768x337.jpg

WP-Rugby-768x337.jpg

1753 ms

Liverpool-fc-hero-desktop-768x337.jpg

Liverpool-fc-hero-desktop-768x337.jpg

1707 ms

takeuchi-header-new-dtop-768x337.jpg

takeuchi-header-new-dtop-768x337.jpg

1933 ms

Kingspan-hero-desktop-768x337.jpg

Kingspan-hero-desktop-768x337.jpg

1845 ms

trade-fair-768x525.jpg

trade-fair-768x525.jpg

1852 ms

AD_Global-sourcing.svg

AD_Global-sourcing.svg

1678 ms

font-light.woff

font-light.woff

2055 ms

6xK3dSBYKcSV-LCoeQqfX1RYOo3aPw.ttf

6xK3dSBYKcSV-LCoeQqfX1RYOo3aPw.ttf

140 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3ik4zAkA.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3ik4zAkA.ttf

232 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rAkA.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rAkA.ttf

282 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vAkA.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vAkA.ttf

239 ms

font-black.woff

font-black.woff

1861 ms

fa-solid-900.woff

fa-solid-900.woff

2073 ms

fa-regular-400.woff

fa-regular-400.woff

2128 ms

fa-brands-400.woff

fa-brands-400.woff

2128 ms

Account-Management-768x471.jpg

Account-Management-768x471.jpg

2188 ms

analytics.js

analytics.js

171 ms

hotjar-2491582.js

hotjar-2491582.js

303 ms

insight.min.js

insight.min.js

198 ms

lftracker_v1_ywVkO4XWomx7Z6Bj.js

lftracker_v1_ywVkO4XWomx7Z6Bj.js

197 ms

fbevents.js

fbevents.js

190 ms

AD_Account-managment.svg

AD_Account-managment.svg

1874 ms

Creative-2-768x525.jpg

Creative-2-768x525.jpg

2194 ms

AD_Bespoke-brief.svg

AD_Bespoke-brief.svg

2021 ms

Distribution-768x471.jpg

Distribution-768x471.jpg

2065 ms

collect

collect

103 ms

AD_Fulfillment.svg

AD_Fulfillment.svg

2079 ms

Sustainable-Products-768x471.jpg

Sustainable-Products-768x471.jpg

2171 ms

1284361409043507

1284361409043507

145 ms

tr.lfeeder.com

tr.lfeeder.com

232 ms

collect

collect

258 ms

modules.f0cd1ed70b545da08b60.js

modules.f0cd1ed70b545da08b60.js

157 ms

AD_Sustainability.svg

AD_Sustainability.svg

2066 ms

Branded-Clothing-768x471.jpg

Branded-Clothing-768x471.jpg

2255 ms

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

154 ms

AD_Branded-clothing.svg

AD_Branded-clothing.svg

1855 ms

Merch-programme-768x525.jpg

Merch-programme-768x525.jpg

2193 ms

AD_Merch-Programmes.svg

AD_Merch-Programmes.svg

2067 ms

Packaging-3-768x525.jpg

Packaging-3-768x525.jpg

2256 ms

AD_Packaging.svg

AD_Packaging.svg

2131 ms

visit-data

visit-data

412 ms

NPD-Hero-768x525-1.jpg

NPD-Hero-768x525-1.jpg

2093 ms

NPD.svg

NPD.svg

2161 ms

AD-WorldCup-Merch-Featured-768x402.jpg

AD-WorldCup-Merch-Featured-768x402.jpg

2265 ms

placeholder.png

placeholder.png

2173 ms

21 ms

ad-watermark-yellow.svg

ad-watermark-yellow.svg

1841 ms

UN-2.png

UN-2.png

2005 ms

UPS-2.png

UPS-2.png

2013 ms

bpma-1-300x116.png

bpma-1-300x116.png

1894 ms

Living-Wage-1.png

Living-Wage-1.png

1762 ms

9001-1.png

9001-1.png

2004 ms

Sedex-1-300x69.png

Sedex-1-300x69.png

2011 ms

14001-1.png

14001-1.png

1857 ms

footer-logo.svg

footer-logo.svg

1898 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

292 ms

jquery.min.js

jquery.min.js

101 ms

jquery-migrate.min.js

jquery-migrate.min.js

89 ms

sbi-scripts.min.js

sbi-scripts.min.js

235 ms

Accessibility Review

admerchandise.co.uk accessibility score

100

Accessibility Issues

Best Practices

admerchandise.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

admerchandise.co.uk SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Admerchandise.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Admerchandise.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

admerchandise.co.uk

Open Graph data is detected on the main page of Ad Merchandise. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: