Tools & Wizards About Us
admerchandise.co.uk screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    35% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

admerchandise.co.uk

Promotional Products & Branded Merchandise | A.D.

Page Load Speed

4.1 sec in total

First Response

195 ms

Resources Loaded

2.7 sec

Page Rendered

1.2 sec

admerchandise.co.uk screenshot

About Website

Visit admerchandise.co.uk now to see the best up-to-date Ad Merchandise content and also check out these interesting facts you probably never knew about admerchandise.co.uk

A.D. is a leading supplier of promotional products & branded merchandise. We create experiences, not just branded promotional products.

Visit admerchandise.co.uk

Key Findings

We analyzed Admerchandise.co.uk page load time and found that the first response time was 195 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

admerchandise.co.uk performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value26.9 s

0/100

25%

SI (Speed Index)

Value14.5 s

1/100

10%

TBT (Total Blocking Time)

Value7,920 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value33.4 s

0/100

10%

Network Requests Diagram

admerchandise.co.uk

195 ms

adbrandedsolutions.com

434 ms

sbi-styles.min.css

17 ms

cf7mls.css

52 ms

animate.min.css

40 ms

Our browser made a total of 101 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Admerchandise.co.uk, 72% (73 requests) were made to Adbrandedsolutions.com and 6% (6 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source Adbrandedsolutions.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 458.1 kB (10%)

Content Size

4.4 MB

After Optimization

4.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Admerchandise.co.uk main page is 4.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.5 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 99.2 kB

  • Original 119.0 kB
  • After minification 112.0 kB
  • After compression 19.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 99.2 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 929 B

  • Original 3.5 MB
  • After minification 3.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Merchandise images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 3.2 kB

  • Original 323.1 kB
  • After minification 323.1 kB
  • After compression 320.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-68%

Potential reduce by 354.8 kB

  • Original 518.6 kB
  • After minification 492.5 kB
  • After compression 163.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Admerchandise.co.uk needs all CSS files to be minified and compressed as it can save up to 354.8 kB or 68% of the original size.

Requests Breakdown

Number of requests can be reduced by 42 (48%)

Requests Now

88

After Optimization

46

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 88 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Merchandise. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

admerchandise.co.uk

admerchandise.co.uk

195 ms

adbrandedsolutions.com

adbrandedsolutions.com

434 ms

sbi-styles.min.css

sbi-styles.min.css

17 ms

cf7mls.css

cf7mls.css

52 ms

animate.min.css

animate.min.css

40 ms

styles.css

styles.css

50 ms

style.css

style.css

51 ms

dashicons.min.css

dashicons.min.css

53 ms

css2

css2

71 ms

bootstrap.min.css

bootstrap.min.css

41 ms

style.css

style.css

62 ms

style.css

style.css

58 ms

addtoany.min.css

addtoany.min.css

70 ms

all.css

all.css

116 ms

hooks.min.js

hooks.min.js

57 ms

i18n.min.js

i18n.min.js

53 ms

index.js

index.js

55 ms

index.js

index.js

104 ms

cf7mls.js

cf7mls.js

144 ms

gtm4wp-contact-form-7-tracker.js

gtm4wp-contact-form-7-tracker.js

105 ms

bootstrap.min.js

bootstrap.min.js

143 ms

barba.umd.js

barba.umd.js

143 ms

locomotive-scroll.js

locomotive-scroll.js

142 ms

gsap.min.js

gsap.min.js

103 ms

ScrollTrigger.min.js

ScrollTrigger.min.js

143 ms

TextPlugin.min.js

TextPlugin.min.js

146 ms

main.js

main.js

141 ms

sbi-scripts.min.js

sbi-scripts.min.js

143 ms

custom.js

custom.js

716 ms

comment-reply.min.js

comment-reply.min.js

146 ms

opd.js

opd.js

148 ms

api.js

api.js

113 ms

wp-polyfill.min.js

wp-polyfill.min.js

146 ms

index.js

index.js

144 ms

hoverIntent.min.js

hoverIntent.min.js

147 ms

maxmegamenu.js

maxmegamenu.js

169 ms

rocket-loader.min.js

rocket-loader.min.js

150 ms

vcd15cbe7772f49c399c6a5babf22c1241717689176015

vcd15cbe7772f49c399c6a5babf22c1241717689176015

140 ms

gtm.js

gtm.js

143 ms

7p9_ySMozZM

7p9_ySMozZM

204 ms

sbi-sprite.png

sbi-sprite.png

619 ms

logo.svg

logo.svg

613 ms

Solutions-hero-desktop.jpg

Solutions-hero-desktop.jpg

614 ms

smiling-and-pointing-desktop.jpg

smiling-and-pointing-desktop.jpg

616 ms

search-icon.svg

search-icon.svg

616 ms

carbon-neutral-hero-desktop.jpg

carbon-neutral-hero-desktop.jpg

838 ms

iOmart-Hero-Desktop.jpg

iOmart-Hero-Desktop.jpg

664 ms

Solutions-Hero-Desktop.jpg

Solutions-Hero-Desktop.jpg

667 ms

Greenify-hero-Desktop.jpg

Greenify-hero-Desktop.jpg

664 ms

20211012_170329_resized.jpg

20211012_170329_resized.jpg

667 ms

Products-768x538.jpg

Products-768x538.jpg

645 ms

adteam-768x525.jpg

adteam-768x525.jpg

978 ms

Speedy-Hero-Desktop-768x337.jpg

Speedy-Hero-Desktop-768x337.jpg

979 ms

iOmart-hero-desktop-768x337.jpg

iOmart-hero-desktop-768x337.jpg

981 ms

WP-Rugby-768x337.jpg

WP-Rugby-768x337.jpg

980 ms

Liverpool-fc-hero-desktop-768x337.jpg

Liverpool-fc-hero-desktop-768x337.jpg

981 ms

takeuchi-header-new-dtop-768x337.jpg

takeuchi-header-new-dtop-768x337.jpg

984 ms

Kingspan-hero-desktop-768x337.jpg

Kingspan-hero-desktop-768x337.jpg

1176 ms

trade-fair-768x525.jpg

trade-fair-768x525.jpg

1165 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rAkw.woff

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rAkw.woff

74 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vAkw.woff

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vAkw.woff

95 ms

6xK3dSBYKcSV-LCoeQqfX1RYOo3aPA.woff

6xK3dSBYKcSV-LCoeQqfX1RYOo3aPA.woff

113 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3ik4zAkw.woff

6xKydSBYKcSV-LCoeQqfX1RYOo3ik4zAkw.woff

114 ms

font-light.woff

font-light.woff

1324 ms

AD_Global-sourcing.svg

AD_Global-sourcing.svg

978 ms

Account-Management-768x471.jpg

Account-Management-768x471.jpg

1199 ms

AD_Account-managment.svg

AD_Account-managment.svg

941 ms

Creative-2-768x525.jpg

Creative-2-768x525.jpg

1162 ms

AD_Bespoke-brief.svg

AD_Bespoke-brief.svg

942 ms

Distribution-768x471.jpg

Distribution-768x471.jpg

1206 ms

AD_Fulfillment.svg

AD_Fulfillment.svg

1134 ms

Sustainable-Products-768x471.jpg

Sustainable-Products-768x471.jpg

1383 ms

AD_Sustainability.svg

AD_Sustainability.svg

1381 ms

Branded-Clothing-768x471.jpg

Branded-Clothing-768x471.jpg

1405 ms

AD_Branded-clothing.svg

AD_Branded-clothing.svg

1167 ms

Merch-programme-768x525.jpg

Merch-programme-768x525.jpg

1425 ms

AD_Merch-Programmes.svg

AD_Merch-Programmes.svg

1454 ms

Packaging-3-768x525.jpg

Packaging-3-768x525.jpg

1512 ms

AD_Packaging.svg

AD_Packaging.svg

1601 ms

www-player.css

www-player.css

7 ms

www-embed-player.js

www-embed-player.js

89 ms

base.js

base.js

118 ms

fa-solid-900.ttf

fa-solid-900.ttf

54 ms

fa-regular-400.ttf

fa-regular-400.ttf

37 ms

fa-brands-400.ttf

fa-brands-400.ttf

115 ms

ad_status.js

ad_status.js

206 ms

aDz_T_gaBrysQcZbaYaX8h92PYnkBHHJotKz2yKPZZ4.js

aDz_T_gaBrysQcZbaYaX8h92PYnkBHHJotKz2yKPZZ4.js

107 ms

embed.js

embed.js

66 ms

font-black.woff

font-black.woff

1253 ms

NPD-Hero-768x525-1.jpg

NPD-Hero-768x525-1.jpg

1095 ms

NPD.svg

NPD.svg

873 ms

AD_Meet-Steve-feat.jpg

AD_Meet-Steve-feat.jpg

1133 ms

placeholder.png

placeholder.png

1169 ms

ad-watermark-yellow.svg

ad-watermark-yellow.svg

1216 ms

KFOmCnqEu92Fr1Mu4mxM.woff

KFOmCnqEu92Fr1Mu4mxM.woff

22 ms

KFOlCnqEu92Fr1MmEU9fBBc-.woff

KFOlCnqEu92Fr1MmEU9fBBc-.woff

21 ms

footer-logo.svg

footer-logo.svg

1307 ms

id

id

177 ms

Create

Create

34 ms

GenerateIT

GenerateIT

15 ms

jquery.min.js

jquery.min.js

20 ms

Accessibility Review

admerchandise.co.uk accessibility score

100

Accessibility Issues

Best Practices

admerchandise.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

admerchandise.co.uk SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Admerchandise.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Admerchandise.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

admerchandise.co.uk

Open Graph data is detected on the main page of Ad Merchandise. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: