6.7 sec in total
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A.D. is a leading supplier of promotional products & branded merchandise. We create experiences, not just branded promotional products.Visit admerchandise.co.uk
We analyzed Admerchandise.co.uk page load time and found that the first response time was 224 ms and then it took 6.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.
admerchandise.co.uk performance score
Our browser made a total of 110 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Admerchandise.co.uk, 76% (84 requests) were made to Adbrandedsolutions.com and 4% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.3 sec) relates to the external source Adbrandedsolutions.com.
Page size can be reduced by 185.2 kB (6%)
In fact, the total size of Admerchandise.co.uk main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.9 MB which makes up the majority of the site volume.
Potential reduce by 115.5 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 115.5 kB or 80% of the original size.
Potential reduce by 47.4 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Merchandise images are well optimized though.
Potential reduce by 2.2 kB
Potential reduce by 20.1 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Admerchandise.co.uk needs all CSS files to be minified and compressed as it can save up to 20.1 kB or 25% of the original size.
Number of requests can be reduced by 47 (47%)
admerchandise.co.uk accessibility score
admerchandise.co.uk best practices score
Trust and Safety
Does not use HTTPS
Ensure CSP is effective against XSS attacks
Browser errors were logged to the console
Page has valid source maps
admerchandise.co.uk SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Links are not crawlable
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Document uses legible font sizes
Tap targets are not sized appropriately
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Admerchandise.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Admerchandise.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
Open Graph data is detected on the main page of Ad Merchandise. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: