Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

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    SEO

adsynergy.co.uk

adsynergy – Media Planning + Media Buying Advertising Agency

Page Load Speed

4.6 sec in total

First Response

310 ms

Resources Loaded

3.3 sec

Page Rendered

939 ms

adsynergy.co.uk screenshot

About Website

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Key Findings

We analyzed Adsynergy.co.uk page load time and found that the first response time was 310 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

adsynergy.co.uk performance score

0

Network Requests Diagram

adsynergy.co.uk

310 ms

wp-emoji-release.min.js

197 ms

1458142958index.css

373 ms

1458142958index.css

645 ms

1458142958index.js

469 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 93% of them (51 requests) were addressed to the original Adsynergy.co.uk, 2% (1 request) were made to Maps.googleapis.com and 2% (1 request) were made to Digital-edition.biz. The less responsive or slowest element that took the longest time to load (2.3 sec) belongs to the original domain Adsynergy.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (10%)

Content Size

11.2 MB

After Optimization

10.1 MB

In fact, the total size of Adsynergy.co.uk main page is 11.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 10.3 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 56.3 kB

  • Original 68.4 kB
  • After minification 59.1 kB
  • After compression 12.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.3 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 56.3 kB or 82% of the original size.

Image Optimization

-4%

Potential reduce by 363.6 kB

  • Original 10.3 MB
  • After minification 9.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adsynergy images are well optimized though.

JavaScript Optimization

-75%

Potential reduce by 457.7 kB

  • Original 614.4 kB
  • After minification 528.3 kB
  • After compression 156.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 457.7 kB or 75% of the original size.

CSS Optimization

-85%

Potential reduce by 219.8 kB

  • Original 259.4 kB
  • After minification 228.5 kB
  • After compression 39.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adsynergy.co.uk needs all CSS files to be minified and compressed as it can save up to 219.8 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (29%)

Requests Now

51

After Optimization

36

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adsynergy. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors

adsynergy.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adsynergy.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adsynergy.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Adsynergy. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: