Report Summary

  • 26

    Performance

    Renders faster than
    46% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

adtatum.com

Agence de communication Paris | Agence rédaction | Ad Tatum

Page Load Speed

15.3 sec in total

First Response

1.7 sec

Resources Loaded

9.4 sec

Page Rendered

4.1 sec

adtatum.com screenshot

About Website

Welcome to adtatum.com homepage info - get ready to check Ad Tatum best content right away, or after learning these important things about adtatum.com

Du brief à la réalisation, ad tatum est une agence de communication globale qui répond de manière optimale à vos défis de communication. Notre expertise 360° nous positionne aussi bien comme agence éd...

Visit adtatum.com

Key Findings

We analyzed Adtatum.com page load time and found that the first response time was 1.7 sec and then it took 13.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

adtatum.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.5 s

0/100

10%

LCP (Largest Contentful Paint)

Value13.3 s

0/100

25%

SI (Speed Index)

Value16.2 s

0/100

10%

TBT (Total Blocking Time)

Value900 ms

31/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value12.3 s

15/100

10%

Network Requests Diagram

www.adtatum.com

1701 ms

autoptimize_1cc65ed73e8f544fea6825b167e8516a.css

149 ms

jquery.min.js

8 ms

api.js

1067 ms

autoptimize_7fdcd4e76eef6f9e12893ffe85d4db95.js

1306 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 84% of them (36 requests) were addressed to the original Adtatum.com, 5% (2 requests) were made to Google.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Adtatum.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 60.4 kB (6%)

Content Size

934.7 kB

After Optimization

874.2 kB

In fact, the total size of Adtatum.com main page is 934.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 788.7 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 28.3 kB

  • Original 37.7 kB
  • After minification 37.6 kB
  • After compression 9.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 28.3 kB or 75% of the original size.

Image Optimization

-0%

Potential reduce by 3 B

  • Original 788.7 kB
  • After minification 788.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Tatum images are well optimized though.

JavaScript Optimization

-35%

Potential reduce by 32.1 kB

  • Original 91.8 kB
  • After minification 91.8 kB
  • After compression 59.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 32.1 kB or 35% of the original size.

CSS Optimization

-0%

Potential reduce by 30 B

  • Original 16.5 kB
  • After minification 16.5 kB
  • After compression 16.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adtatum.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 15 (39%)

Requests Now

38

After Optimization

23

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Tatum. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

adtatum.com accessibility score

92

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

adtatum.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

adtatum.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    FR

  • Language Claimed

    HR

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adtatum.com can be misinterpreted by Google and other search engines. Our service has detected that French is used on the page, and it does not match the claimed Croatian language. Our system also found out that Adtatum.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Ad Tatum. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: