1.4 sec in total
162 ms
1.1 sec
158 ms
Welcome to adtheorent.com homepage info - get ready to check Ad Theorent best content for United States right away, or after learning these important things about adtheorent.com
AdTheorent uses machine learning and data science to deliver real-world value for advertisers and marketers.
Visit adtheorent.comWe analyzed Adtheorent.com page load time and found that the first response time was 162 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.
adtheorent.com performance score
name
value
score
weighting
Value3.4 s
38/100
10%
Value6.4 s
9/100
25%
Value5.0 s
64/100
10%
Value230 ms
86/100
30%
Value0.001
100/100
15%
Value6.6 s
58/100
10%
162 ms
26 ms
390 ms
137 ms
137 ms
Our browser made a total of 42 requests to load all elements on the main page. We found that 67% of them (28 requests) were addressed to the original Adtheorent.com, 12% (5 requests) were made to Fonts.gstatic.com and 7% (3 requests) were made to T3.trackalyzer.com. The less responsive or slowest element that took the longest time to load (489 ms) belongs to the original domain Adtheorent.com.
Page size can be reduced by 702.5 kB (61%)
1.1 MB
444.2 kB
In fact, the total size of Adtheorent.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 822.0 kB which makes up the majority of the site volume.
Potential reduce by 16.7 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.3 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 16.7 kB or 77% of the original size.
Potential reduce by 445.0 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Ad Theorent needs image optimization as it can save up to 445.0 kB or 54% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 99.1 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 99.1 kB or 71% of the original size.
Potential reduce by 141.7 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adtheorent.com needs all CSS files to be minified and compressed as it can save up to 141.7 kB or 87% of the original size.
Number of requests can be reduced by 10 (29%)
35
25
The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Theorent. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.
adtheorent.com
162 ms
css
26 ms
bootstrap.css
390 ms
custom.css
137 ms
jquery.fancybox.css
137 ms
jquery-1.10.1.min.js
4 ms
bootstrap.min.js
226 ms
jquery.cycle2.js
19 ms
jquery.fancybox.js
227 ms
jquery.fancybox-media.js
153 ms
custom.js
201 ms
trackalyze.js
166 ms
arrow.png
75 ms
23 ms
logo.png
131 ms
forrester.jpg
148 ms
frost.gif
131 ms
facebook.png
96 ms
twitter.png
73 ms
linkedin.png
97 ms
blog.png
136 ms
dataDriven2.png
489 ms
Slider-2.png
198 ms
Slider-3.png
137 ms
Slider-4.png
139 ms
desktop.png
141 ms
traktion.png
150 ms
banner.png
275 ms
clients_logos_5.png
136 ms
clients_logos_4.png
304 ms
clients_logos_3.png
241 ms
clients_logos_2.png
182 ms
clients_logos_1.png
205 ms
DsLzC9scoPnrGiwYYMQXpkpeNX8RPf6i6WQfJWyCWEs.ttf
48 ms
M__Wu4PAmHf4YZvQM8tWsDnFfol0SnfBMmbnmUK0fZM.ttf
48 ms
Y_TKV6o8WovbUd3m_X9aAA.ttf
72 ms
HqHm7BVC_nzzTui2lzQTDaCWcynf_cDxXwCLxiixG1c.ttf
73 ms
bH7276GfdCjMjApa_dkG6aCWcynf_cDxXwCLxiixG1c.ttf
73 ms
analytics.js
34 ms
trackalyze.asp
81 ms
collect
24 ms
0.gif
76 ms
adtheorent.com accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
[id] attributes on active, focusable elements are not unique
Internationalization and localization
These are opportunities to improve the interpretation of your content by users in different locales.
Impact
Issue
<html> element does not have a [lang] attribute
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Image elements do not have [alt] attributes
Links do not have a discernible name
adtheorent.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
adtheorent.com SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Image elements do not have [alt] attributes
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adtheorent.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adtheorent.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
adtheorent.com
Open Graph data is detected on the main page of Ad Theorent. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: