Tools & Wizards About Us
advertising.amazon.se screenshot

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

advertising.amazon.se

Amazon Ads: Annonsering online för företag av alla storlekar

Page Load Speed

1.5 sec in total

First Response

141 ms

Resources Loaded

847 ms

Page Rendered

498 ms

advertising.amazon.se screenshot

About Website

Visit advertising.amazon.se now to see the best up-to-date Advertising Amazon content for Sweden and also check out these interesting facts you probably never knew about advertising.amazon.se

Få ditt företag att växa och öka försäljningen med lösningar för annonsering online som hjälper dig att hitta, locka och intressera kunder både på och utanför Amazon.

Visit advertising.amazon.se

Key Findings

We analyzed Advertising.amazon.se page load time and found that the first response time was 141 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

advertising.amazon.se performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value9.9 s

0/100

25%

SI (Speed Index)

Value4.9 s

64/100

10%

TBT (Total Blocking Time)

Value310 ms

78/100

30%

CLS (Cumulative Layout Shift)

Value0.287

42/100

15%

TTI (Time to Interactive)

Value8.5 s

38/100

10%

Network Requests Diagram

advertising.amazon.se

141 ms

advertising.amazon.se

290 ms

sv-se

209 ms

31Y9lqhQ9OL.js

27 ms

71O3bS6IRDL.js

109 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 5% of them (2 requests) were addressed to the original Advertising.amazon.se, 58% (22 requests) were made to M.media-amazon.com and 13% (5 requests) were made to D2h1qfxg5j5pfv.cloudfront.net. The less responsive or slowest element that took the longest time to load (290 ms) belongs to the original domain Advertising.amazon.se.

Page Optimization Overview & Recommendations

Page size can be reduced by 163.6 kB (19%)

Content Size

876.2 kB

After Optimization

712.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Advertising.amazon.se main page is 876.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 465.5 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 161.9 kB

  • Original 217.1 kB
  • After minification 215.6 kB
  • After compression 55.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 161.9 kB or 75% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 169.4 kB
  • After minification 169.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Advertising Amazon images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.7 kB

  • Original 465.5 kB
  • After minification 465.5 kB
  • After compression 463.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 24.2 kB
  • After minification 24.2 kB
  • After compression 24.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advertising.amazon.se has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 10 (32%)

Requests Now

31

After Optimization

21

  • Images
  • JavaScript
  • CSS

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advertising Amazon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

advertising.amazon.se

advertising.amazon.se

141 ms

advertising.amazon.se

advertising.amazon.se

290 ms

sv-se

sv-se

209 ms

31Y9lqhQ9OL.js

31Y9lqhQ9OL.js

27 ms

71O3bS6IRDL.js

71O3bS6IRDL.js

109 ms

11z3aNnmJZL.js

11z3aNnmJZL.js

109 ms

alloy.min.js

alloy.min.js

107 ms

assets-A20mV2.css

assets-A20mV2.css

25 ms

assets-A20mV2.js

assets-A20mV2.js

43 ms

vendors.bundle.js

vendors.bundle.js

108 ms

main.bundle.js

main.bundle.js

121 ms

index_bundle.js

index_bundle.js

107 ms

111Xf0jzF6L.js

111Xf0jzF6L.js

93 ms

A381WA5GOSXMH7:145-9475591-7350761:MS1TJXY9DB9K1887867D$uedata=s:%2Fuedata%2Fuedata%3Fstaticb%26id%3DMS1TJXY9DB9K1887867D:0

A381WA5GOSXMH7:145-9475591-7350761:MS1TJXY9DB9K1887867D$uedata=s:%2Fuedata%2Fuedata%3Fstaticb%26id%3DMS1TJXY9DB9K1887867D:0

103 ms

Blue_Phone_Browsing_Poster.jpg

Blue_Phone_Browsing_Poster.jpg

44 ms

mockImageDSP_01._BL10_FMwebp_._TTW_.png

mockImageDSP_01._BL10_FMwebp_._TTW_.png

43 ms

product_Background_023x.jpg

product_Background_023x.jpg

45 ms

C1_CV1_EN_AMZN_1092x730_STATIC_034110_R1._TTW_._TTW_._BL10_FMwebp_SX1600_._TTW_.jpg

C1_CV1_EN_AMZN_1092x730_STATIC_034110_R1._TTW_._TTW_._BL10_FMwebp_SX1600_._TTW_.jpg

53 ms

dotToArrowDownMobileCascade._BL10_FMwebp_._TTW_.png

dotToArrowDownMobileCascade._BL10_FMwebp_._TTW_.png

48 ms

Exclusive-Amazon-_audiences_Royal1x._BL10_FMwebp_._TTW_.png

Exclusive-Amazon-_audiences_Royal1x._BL10_FMwebp_._TTW_.png

48 ms

Brand-campaign-results_Royal1x._BL10_FMwebp_._TTW_.png

Brand-campaign-results_Royal1x._BL10_FMwebp_._TTW_.png

46 ms

Cost-per-click_Royal1x._BL10_FMwebp_._TTW_.png

Cost-per-click_Royal1x._BL10_FMwebp_._TTW_.png

43 ms

Discovery__awareness_Royal1x._BL10_FMwebp_._TTW_.png

Discovery__awareness_Royal1x._BL10_FMwebp_._TTW_.png

47 ms

Social1x_Royal._BL10_FMwebp_._TTW_.png

Social1x_Royal._BL10_FMwebp_._TTW_.png

48 ms

divider_pill_centered_lightning._SL100_FMwebp_._TTW_.png

divider_pill_centered_lightning._SL100_FMwebp_._TTW_.png

54 ms

gettingStartedCardBackground_03.png

gettingStartedCardBackground_03.png

53 ms

divider_pill_centered_seattl_skies._SL100_FMwebp_._TTW_.png

divider_pill_centered_seattl_skies._SL100_FMwebp_._TTW_.png

54 ms

500_credit_thumbnail_img_01._BL10_FMwebp_._TTW_.jpg

500_credit_thumbnail_img_01._BL10_FMwebp_._TTW_.jpg

54 ms

Comprehensive_and_unique_supply_blue2x._TTW_._SL100_FMwebp_._TTW_.png

Comprehensive_and_unique_supply_blue2x._TTW_._SL100_FMwebp_._TTW_.png

55 ms

Library_blue2x._TTW_._SL100_FMwebp_._TTW_.png

Library_blue2x._TTW_._SL100_FMwebp_._TTW_.png

56 ms

Certification_blue2x._TTW_._SL100_FMwebp_._TTW_.png

Certification_blue2x._TTW_._SL100_FMwebp_._TTW_.png

54 ms

Amplification_blue2x._TTW_._SL100_FMwebp_._TTW_.png

Amplification_blue2x._TTW_._SL100_FMwebp_._TTW_.png

55 ms

AmazonEmber_Rg.ttf

AmazonEmber_Rg.ttf

36 ms

AmazonEmber_Lt.ttf

AmazonEmber_Lt.ttf

44 ms

EmberModernDisplayStd-Bold.ttf

EmberModernDisplayStd-Bold.ttf

49 ms

EmberModernDisplayStd-Regular.ttf

EmberModernDisplayStd-Regular.ttf

50 ms

31bJewCvY-L.js

31bJewCvY-L.js

8 ms

showads.v2.js

showads.v2.js

7 ms

Accessibility Review

advertising.amazon.se accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

advertising.amazon.se best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

advertising.amazon.se SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    SV

  • Language Claimed

    SV

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advertising.amazon.se can be misinterpreted by Google and other search engines. Our service has detected that Swedish is used on the page, and it matches the claimed language. Our system also found out that Advertising.amazon.se main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

advertising.amazon.se

Open Graph data is detected on the main page of Advertising Amazon. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: