Report Summary

  • 78

    Performance

    Renders faster than
    85% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

advisor.com

Advisor

Page Load Speed

11.1 sec in total

First Response

5.2 sec

Resources Loaded

5.3 sec

Page Rendered

577 ms

advisor.com screenshot

About Website

Click here to check amazing Advisor content for United States. Otherwise, check out these important facts you probably never knew about advisor.com

Advisor is an online flat-fee financial planning and advisory firm. Fiduciary. Real humans. No commissions. No AUM minimums. Schedule a free consultation today.

Visit advisor.com

Key Findings

We analyzed Advisor.com page load time and found that the first response time was 5.2 sec and then it took 5.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster. This domain responded with an error, which can significantly jeopardize Advisor.com rating and web reputation

Performance Metrics

advisor.com performance score

78

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

56/100

10%

LCP (Largest Contentful Paint)

Value3.3 s

69/100

25%

SI (Speed Index)

Value2.8 s

96/100

10%

TBT (Total Blocking Time)

Value310 ms

78/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value5.4 s

72/100

10%

Network Requests Diagram

advisor.com

5238 ms

img.gif

2 ms

Our browser made a total of 2 requests to load all elements on the main page. We found that all of those requests were addressed to Advisor.com and no external sources were called. The less responsive or slowest element that took the longest time to load (5.2 sec) belongs to the original domain Advisor.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.3 kB (56%)

Content Size

4.0 kB

After Optimization

1.8 kB

In fact, the total size of Advisor.com main page is 4.0 kB. This result falls within a big category (top 100 000) of medium weight web pages. Only a small number of websites need less resources to load. HTML takes 4.0 kB which makes up the majority of the site volume.

HTML Optimization

-56%

Potential reduce by 2.3 kB

  • Original 4.0 kB
  • After minification 4.0 kB
  • After compression 1.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 2.3 kB or 56% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

1

After Optimization

1

The browser has sent 1 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advisor. According to our analytics all requests are already optimized.

Accessibility Review

advisor.com accessibility score

97

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

advisor.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

advisor.com SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advisor.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Advisor.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Advisor. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: