Report Summary

  • 39

    Performance

    Renders faster than
    59% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 84% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 58

    SEO

    Google-friendlier than
    20% of websites

affinitimedia.co.uk

Affiniti Digital Media > Digital Media Online Marketing

Page Load Speed

4 sec in total

First Response

244 ms

Resources Loaded

3.4 sec

Page Rendered

334 ms

affinitimedia.co.uk screenshot

About Website

Click here to check amazing Affiniti Media content. Otherwise, check out these important facts you probably never knew about affinitimedia.co.uk

Affiniti Digital Media Online Marketing Specialists

Visit affinitimedia.co.uk

Key Findings

We analyzed Affinitimedia.co.uk page load time and found that the first response time was 244 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

affinitimedia.co.uk performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.0 s

85/100

10%

LCP (Largest Contentful Paint)

Value7.2 s

5/100

25%

SI (Speed Index)

Value7.3 s

29/100

10%

TBT (Total Blocking Time)

Value930 ms

30/100

30%

CLS (Cumulative Layout Shift)

Value0.014

100/100

15%

TTI (Time to Interactive)

Value11.2 s

20/100

10%

Network Requests Diagram

affinitimedia.co.uk

244 ms

www.affinitimedia.co.uk

1968 ms

main.css

344 ms

scrolling-banner.css

305 ms

scrolling-banner.js

407 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 52% of them (34 requests) were addressed to the original Affinitimedia.co.uk, 12% (8 requests) were made to Apis.google.com and 6% (4 requests) were made to Cdn.jotfor.ms. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Affinitimedia.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 810.4 kB (59%)

Content Size

1.4 MB

After Optimization

561.9 kB

In fact, the total size of Affinitimedia.co.uk main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 788.8 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 138.2 kB

  • Original 183.7 kB
  • After minification 177.6 kB
  • After compression 45.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 138.2 kB or 75% of the original size.

Image Optimization

-29%

Potential reduce by 104.5 kB

  • Original 359.6 kB
  • After minification 255.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Affiniti Media needs image optimization as it can save up to 104.5 kB or 29% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-68%

Potential reduce by 535.8 kB

  • Original 788.8 kB
  • After minification 784.9 kB
  • After compression 253.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 535.8 kB or 68% of the original size.

CSS Optimization

-79%

Potential reduce by 32.0 kB

  • Original 40.3 kB
  • After minification 37.0 kB
  • After compression 8.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Affinitimedia.co.uk needs all CSS files to be minified and compressed as it can save up to 32.0 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (48%)

Requests Now

61

After Optimization

32

The browser has sent 61 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Affiniti Media. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

affinitimedia.co.uk accessibility score

94

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

affinitimedia.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

affinitimedia.co.uk SEO score

58

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Affinitimedia.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Affinitimedia.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Affiniti Media. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: