Report Summary

  • 29

    Performance

    Renders faster than
    50% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    82% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

amazon.it

Amazon.it: elettronica, libri, musica, fashion, videogiochi, DVD e tanto altro

Page Load Speed

3.2 sec in total

First Response

179 ms

Resources Loaded

2.5 sec

Page Rendered

465 ms

amazon.it screenshot

About Website

Click here to check amazing Amazon content for Italy. Otherwise, check out these important facts you probably never knew about amazon.it

Ampia scelta, piccoli prezzi. Scopri nei nostri negozi online fotocamere digitali, lettori MP3, libri, musica, DVD, videogiochi, elettrodomestici e tanto altro. Spedizione gratuita per ordini superior...

Visit amazon.it

Key Findings

We analyzed Amazon.it page load time and found that the first response time was 179 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

amazon.it performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

12/100

10%

LCP (Largest Contentful Paint)

Value4.8 s

30/100

25%

SI (Speed Index)

Value8.1 s

21/100

10%

TBT (Total Blocking Time)

Value2,320 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value12.3 s

15/100

10%

Network Requests Diagram

amazon.it

179 ms

www.amazon.it

182 ms

275-8923350-2391862

1178 ms

61uoydiTrtL._RC%7C01h78L-cgLL.css,214FXNZASwL.css_.css

130 ms

AmazonUI-c54aa670cb3d06acc7be78a7ba0db3a4b17cb196._V2_.css

127 ms

Our browser made a total of 169 requests to load all elements on the main page. We found that 3% of them (5 requests) were addressed to the original Amazon.it, 85% (143 requests) were made to Images-eu.ssl-images-amazon.com and 7% (11 requests) were made to Images-na.ssl-images-amazon.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Amazon.it.

Page Optimization Overview & Recommendations

Page size can be reduced by 690.0 kB (24%)

Content Size

2.8 MB

After Optimization

2.1 MB

In fact, the total size of Amazon.it main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 376.2 kB

  • Original 455.5 kB
  • After minification 417.3 kB
  • After compression 79.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 376.2 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 7.5 kB

  • Original 2.0 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Amazon images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 169.2 kB

  • Original 248.8 kB
  • After minification 248.8 kB
  • After compression 79.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 169.2 kB or 68% of the original size.

CSS Optimization

-83%

Potential reduce by 137.2 kB

  • Original 164.6 kB
  • After minification 164.4 kB
  • After compression 27.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Amazon.it needs all CSS files to be minified and compressed as it can save up to 137.2 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (12%)

Requests Now

165

After Optimization

146

The browser has sent 165 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Amazon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

amazon.it accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

amazon.it best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

amazon.it SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    IT

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-15

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Amazon.it can be misinterpreted by Google and other search engines. Our service has detected that Italian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Amazon.it main page’s claimed encoding is iso-8859-15. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Amazon. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: