Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

Page Load Speed

1.1 sec in total

First Response

416 ms

Resources Loaded

626 ms

Page Rendered

105 ms

amazon.uk.com screenshot

About Website

Click here to check amazing Amazon content for United States. Otherwise, check out these important facts you probably never knew about amazon.uk.com

Visit amazon.uk.com

Key Findings

We analyzed Amazon.uk.com page load time and found that the first response time was 416 ms and then it took 731 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Performance Metrics

amazon.uk.com performance score

0

Network Requests Diagram

amazon.uk.com

416 ms

image002.gif

288 ms

Our browser made a total of 2 requests to load all elements on the main page. We found that all of those requests were addressed to Amazon.uk.com and no external sources were called. The less responsive or slowest element that took the longest time to load (416 ms) belongs to the original domain Amazon.uk.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 9.6 kB (78%)

Content Size

12.3 kB

After Optimization

2.7 kB

In fact, the total size of Amazon.uk.com main page is 12.3 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only a small number of websites need less resources to load. HTML takes 12.3 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 9.6 kB

  • Original 12.3 kB
  • After minification 12.2 kB
  • After compression 2.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 9.6 kB or 78% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

1

After Optimization

1

The browser has sent 1 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Amazon. According to our analytics all requests are already optimized.

SEO Factors

amazon.uk.com SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    WINDOWS-1252

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Amazon.uk.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Amazon.uk.com main page’s claimed encoding is windows-1252. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Amazon. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: