Tools & Wizards About Us
americana.com.br screenshot

Report Summary

  • 63

    Performance

    Renders faster than
    77% of other websites

  • 69

    Accessibility

    Visual factors better than
    that of 34% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

americana.com.br

Americanas - Passou, cestou :)

Page Load Speed

11.7 sec in total

First Response

745 ms

Resources Loaded

6.5 sec

Page Rendered

4.5 sec

americana.com.br screenshot

About Website

Welcome to americana.com.br homepage info - get ready to check Americana best content for Brazil right away, or after learning these important things about americana.com.br

Precisando de iPhone, creatina ou daquela barra de chocolate no meio da tarde? Passou na Americanas, colocou na cestinha, aproveitou as ofertas, comprou!

Visit americana.com.br

Key Findings

We analyzed Americana.com.br page load time and found that the first response time was 745 ms and then it took 10.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

americana.com.br performance score

63

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.0 s

85/100

10%

LCP (Largest Contentful Paint)

Value13.6 s

0/100

25%

SI (Speed Index)

Value4.5 s

73/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.241

52/100

15%

TTI (Time to Interactive)

Value3.4 s

93/100

10%

Network Requests Diagram

americana.com.br

745 ms

www.americanas.com.br

866 ms

gtm.js

1270 ms

gpt.js

3294 ms

1b5885e9

667 ms

Our browser made a total of 93 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Americana.com.br, 70% (65 requests) were made to Images-americanas.b2w.io and 19% (18 requests) were made to Statics-americanas.b2w.io. The less responsive or slowest element that took the longest time to load (4.6 sec) relates to the external source Images-americanas.b2w.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 643.9 kB (27%)

Content Size

2.4 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Americana.com.br main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 325.1 kB

  • Original 408.5 kB
  • After minification 408.0 kB
  • After compression 83.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 325.1 kB or 80% of the original size.

Image Optimization

-13%

Potential reduce by 247.0 kB

  • Original 1.9 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Americana needs image optimization as it can save up to 247.0 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-62%

Potential reduce by 71.9 kB

  • Original 115.2 kB
  • After minification 115.2 kB
  • After compression 43.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 71.9 kB or 62% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (20%)

Requests Now

89

After Optimization

71

  • AJAX
  • Images
  • JavaScript

The browser has sent 89 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Americana. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

americana.com.br

americana.com.br

745 ms

www.americanas.com.br

www.americanas.com.br

866 ms

gtm.js

gtm.js

1270 ms

gpt.js

gpt.js

3294 ms

1b5885e9

1b5885e9

667 ms

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3173 ms

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3153 ms

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3529 ms

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3507 ms

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3506 ms

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3568 ms

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3567 ms

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3505 ms

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3567 ms

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4348 ms

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4368 ms

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4385 ms

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4376 ms

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4384 ms

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4362 ms

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4444 ms

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4338 ms

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3539 ms

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4226 ms

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4355 ms

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4551 ms

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4395 ms

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4504 ms

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67 ms

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3733 ms

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1507 ms

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198 ms

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991 ms

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31 ms

Accessibility Review

americana.com.br accessibility score

69

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

americana.com.br best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

americana.com.br SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    PT

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Americana.com.br can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is Portuguese. Our system also found out that Americana.com.br main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

americana.com.br

Open Graph data is detected on the main page of Americana. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: