Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

americanexpress.lv

Welcome to American Express | Latvia

Page Load Speed

2.2 sec in total

First Response

464 ms

Resources Loaded

1.6 sec

Page Rendered

176 ms

americanexpress.lv screenshot

About Website

Visit americanexpress.lv now to see the best up-to-date American Express content for Latvia and also check out these interesting facts you probably never knew about americanexpress.lv

Welcome to American Express. When American Express Cardmembers walk through your door, you'll find yourself welcoming customers with high spending power, and show them your business accepts Americ...

Visit americanexpress.lv

Key Findings

We analyzed Americanexpress.lv page load time and found that the first response time was 464 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

americanexpress.lv performance score

0

Network Requests Diagram

americanexpress.lv

464 ms

www.americanexpress.lv

774 ms

default.aspx

107 ms

default.css

8 ms

cookie.css

9 ms

Our browser made a total of 36 requests to load all elements on the main page. We found that 6% of them (2 requests) were addressed to the original Americanexpress.lv, 89% (32 requests) were made to Network.americanexpress.com and 3% (1 request) were made to Aexp-static.com. The less responsive or slowest element that took the longest time to load (774 ms) belongs to the original domain Americanexpress.lv.

Page Optimization Overview & Recommendations

Page size can be reduced by 344.8 kB (56%)

Content Size

613.3 kB

After Optimization

268.5 kB

In fact, the total size of Americanexpress.lv main page is 613.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. CSS take 210.6 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 31.6 kB

  • Original 38.6 kB
  • After minification 33.6 kB
  • After compression 7.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.0 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 31.6 kB or 82% of the original size.

Image Optimization

-4%

Potential reduce by 6.7 kB

  • Original 181.2 kB
  • After minification 174.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. American Express images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 123.0 kB

  • Original 183.0 kB
  • After minification 173.2 kB
  • After compression 59.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 123.0 kB or 67% of the original size.

CSS Optimization

-87%

Potential reduce by 183.4 kB

  • Original 210.6 kB
  • After minification 188.1 kB
  • After compression 27.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Americanexpress.lv needs all CSS files to be minified and compressed as it can save up to 183.4 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (34%)

Requests Now

32

After Optimization

21

The browser has sent 32 CSS, Javascripts, AJAX and image requests in order to completely render the main page of American Express. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

SEO Factors

americanexpress.lv SEO score

0

Language and Encoding

  • Language Detected

    LV

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Americanexpress.lv can be misinterpreted by Google and other search engines. Our service has detected that Latvian/Lettish is used on the page, and it does not match the claimed English language. Our system also found out that Americanexpress.lv main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of American Express. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: