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apn.co.nz screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

apn.co.nz

NZME Advertising | Radio | Print | Digital

Page Load Speed

5.8 sec in total

First Response

722 ms

Resources Loaded

4.8 sec

Page Rendered

197 ms

apn.co.nz screenshot

About Website

Visit apn.co.nz now to see the best up-to-date Apn content for New Zealand and also check out these interesting facts you probably never knew about apn.co.nz

Are you looking to kick start your next marketing campaign? With huge brands such as ZM, The NZ Herald, GrabOne and The Hits, NZME is here to help across Radio, Print and Digital Advertising. Contact ...

Visit apn.co.nz

Key Findings

We analyzed Apn.co.nz page load time and found that the first response time was 722 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

apn.co.nz performance score

0

Network Requests Diagram

apn.co.nz

722 ms

advertising.nzme.co.nz

867 ms

owl.carousel.css

454 ms

main.min.css

1976 ms

modernizr-2.6.2-respond-1.1.0.min.js

869 ms

Our browser made a total of 40 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Apn.co.nz, 73% (29 requests) were made to Advertising.nzme.co.nz and 8% (3 requests) were made to Bcp.crwdcntrl.net. The less responsive or slowest element that took the longest time to load (2 sec) relates to the external source Advertising.nzme.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 472.7 kB (62%)

Content Size

758.3 kB

After Optimization

285.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Apn.co.nz main page is 758.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Javascripts take 301.5 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 34.0 kB

  • Original 41.1 kB
  • After minification 27.7 kB
  • After compression 7.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.4 kB, which is 33% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 34.0 kB or 83% of the original size.

Image Optimization

-1%

Potential reduce by 1.5 kB

  • Original 151.0 kB
  • After minification 149.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Apn images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 201.7 kB

  • Original 301.5 kB
  • After minification 239.8 kB
  • After compression 99.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 201.7 kB or 67% of the original size.

CSS Optimization

-89%

Potential reduce by 235.5 kB

  • Original 264.7 kB
  • After minification 208.6 kB
  • After compression 29.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Apn.co.nz needs all CSS files to be minified and compressed as it can save up to 235.5 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (33%)

Requests Now

33

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Apn. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

apn.co.nz

apn.co.nz

722 ms

advertising.nzme.co.nz

advertising.nzme.co.nz

867 ms

owl.carousel.css

owl.carousel.css

454 ms

main.min.css

main.min.css

1976 ms

modernizr-2.6.2-respond-1.1.0.min.js

modernizr-2.6.2-respond-1.1.0.min.js

869 ms

jquery.min.js

jquery.min.js

31 ms

enquire.js

enquire.js

406 ms

transition.js

transition.js

492 ms

collapse.js

collapse.js

502 ms

dropdown.js

dropdown.js

535 ms

modal.js

modal.js

687 ms

owl.carousel.min.js

owl.carousel.min.js

1039 ms

masonry.pkgd.js

masonry.pkgd.js

1377 ms

main.js

main.js

807 ms

cc_af.js

cc_af.js

19 ms

bg-home-repeat.png

bg-home-repeat.png

252 ms

logo_nzme.png

logo_nzme.png

280 ms

05350_radiosurvey_tradebanner_1125x236.jpg

05350_radiosurvey_tradebanner_1125x236.jpg

789 ms

1388_tradesite_hawkesbaytoday.jpg

1388_tradesite_hawkesbaytoday.jpg

946 ms

1388_tradesite_entertainment.jpg

1388_tradesite_entertainment.jpg

722 ms

05350_radiosurvey_tradetile_255x225.jpg

05350_radiosurvey_tradetile_255x225.jpg

355 ms

300x300_audience.jpg

300x300_audience.jpg

554 ms

300x300_wheretostart.jpg

300x300_wheretostart.jpg

578 ms

300x300_deadline.jpg

300x300_deadline.jpg

662 ms

300x300_register.jpg

300x300_register.jpg

849 ms

300x300_features.jpg

300x300_features.jpg

901 ms

facebook.jpg

facebook.jpg

908 ms

footer_sprite.png

footer_sprite.png

979 ms

Graphik-Regular-Web.woff

Graphik-Regular-Web.woff

992 ms

Graphik-Bold-Web.woff

Graphik-Bold-Web.woff

1050 ms

icomoon.woff

icomoon.woff

1107 ms

Graphik-Light-Web.woff

Graphik-Light-Web.woff

1125 ms

analytics.js

analytics.js

52 ms

collect

collect

11 ms

collect

collect

52 ms

rt=ifr

rt=ifr

19 ms

tpid=69872808965528781153432215416837655158

tpid=69872808965528781153432215416837655158

5 ms

tpid=

tpid=

7 ms

52154.gif

52154.gif

5 ms

5907

5907

100 ms

SEO Factors

apn.co.nz SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Apn.co.nz can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Apn.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

apn.co.nz

Open Graph description is not detected on the main page of Apn. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: