Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 47

    Accessibility

    Visual factors better than
    that of 20% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 73

    SEO

    Google-friendlier than
    31% of websites

ashford-style.com

ASHFORD【アシュフォード】公式オンラインストア

Page Load Speed

12.1 sec in total

First Response

1.2 sec

Resources Loaded

10.6 sec

Page Rendered

192 ms

ashford-style.com screenshot

About Website

Welcome to ashford-style.com homepage info - get ready to check ASHFORD Style best content for Japan right away, or after learning these important things about ashford-style.com

上質なレザー文具を発信する、先駆的ブランド、アシュフォード公式オンラインストア。システム手帳、ダイアリーカバー、ペンケース、ジョッター、名刺入れ、パスケース。リフィルも充実の豊富な品揃え。名前を刻印できるこだわりの手帳・大人の女性向け、ネット限定品、法人向け記念品もお選びいただけます。

Visit ashford-style.com

Key Findings

We analyzed Ashford-style.com page load time and found that the first response time was 1.2 sec and then it took 10.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

ashford-style.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.1 s

3/100

10%

LCP (Largest Contentful Paint)

Value36.9 s

0/100

25%

SI (Speed Index)

Value34.1 s

0/100

10%

TBT (Total Blocking Time)

Value440 ms

64/100

30%

CLS (Cumulative Layout Shift)

Value0.52

15/100

15%

TTI (Time to Interactive)

Value38.0 s

0/100

10%

Network Requests Diagram

ashford-style.com

1249 ms

www.ashford-style.com

1621 ms

common.css

614 ms

index.css

626 ms

rollover.js

629 ms

Our browser made a total of 120 requests to load all elements on the main page. We found that 73% of them (88 requests) were addressed to the original Ashford-style.com, 8% (10 requests) were made to Static.xx.fbcdn.net and 4% (5 requests) were made to Scontent.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (4.7 sec) belongs to the original domain Ashford-style.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 463.3 kB (38%)

Content Size

1.2 MB

After Optimization

771.7 kB

In fact, the total size of Ashford-style.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 596.9 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 14.5 kB

  • Original 19.2 kB
  • After minification 17.2 kB
  • After compression 4.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.0 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 14.5 kB or 76% of the original size.

Image Optimization

-0%

Potential reduce by 2.5 kB

  • Original 596.9 kB
  • After minification 594.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ASHFORD Style images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 231.6 kB

  • Original 360.2 kB
  • After minification 354.2 kB
  • After compression 128.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 231.6 kB or 64% of the original size.

CSS Optimization

-83%

Potential reduce by 214.7 kB

  • Original 258.8 kB
  • After minification 251.6 kB
  • After compression 44.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ashford-style.com needs all CSS files to be minified and compressed as it can save up to 214.7 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 65 (57%)

Requests Now

115

After Optimization

50

The browser has sent 115 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ASHFORD Style. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

ashford-style.com accessibility score

47

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

ashford-style.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

ashford-style.com SEO score

73

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ashford-style.com can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ashford-style.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of ASHFORD Style. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: