2.7 sec in total
34 ms
2.3 sec
443 ms
Visit aveda.com now to see the best up-to-date Aveda content for United States and also check out these interesting facts you probably never knew about aveda.com
High performance hair products, skin care and body care. 100% Vegan Now and Forever. Shop professional hair care or find a hair salon near you.
Visit aveda.comWe analyzed Aveda.com page load time and found that the first response time was 34 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.
aveda.com performance score
name
value
score
weighting
Value5.5 s
6/100
10%
Value7.1 s
6/100
25%
Value20.8 s
0/100
10%
Value27,550 ms
0/100
30%
Value0.26
47/100
15%
Value53.6 s
0/100
10%
34 ms
204 ms
895 ms
12 ms
12 ms
Our browser made a total of 129 requests to load all elements on the main page. We found that 74% of them (96 requests) were addressed to the original Aveda.com, 5% (6 requests) were made to S.btstatic.com and 2% (2 requests) were made to Esteelauder.d1.sc.omtrdc.net. The less responsive or slowest element that took the longest time to load (895 ms) belongs to the original domain Aveda.com.
Page size can be reduced by 255.6 kB (9%)
2.8 MB
2.5 MB
In fact, the total size of Aveda.com main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.5 MB which makes up the majority of the site volume.
Potential reduce by 125.3 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 32.9 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 125.3 kB or 84% of the original size.
Potential reduce by 49.7 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Aveda images are well optimized though.
Potential reduce by 80.1 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 80.1 kB or 54% of the original size.
Potential reduce by 490 B
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Aveda.com needs all CSS files to be minified and compressed as it can save up to 490 B or 69% of the original size.
Number of requests can be reduced by 39 (33%)
120
81
The browser has sent 120 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Aveda. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and as a result speed up the page load time.
aveda.com
34 ms
www.aveda.com
204 ms
index.tmpl
895 ms
CGMHR-ST2GC-NEWLA-FQW6N-YXQZ9
12 ms
catch-console.js
12 ms
local_pc_collection_global.js
23 ms
local_pc_super_conditional_home_home_files.js
443 ms
local_pc_collection_samplepacktout.js
24 ms
local_pc_collection_global.css
20 ms
local_pc_collection_conditional_home_home_files.css
23 ms
local_pc_collection_samplepacktout.css
23 ms
no_coremetrics.js
23 ms
eluminate.js
25 ms
cmdatatagutils.js
25 ms
criteo_ld.js
18 ms
config.js
8 ms
g
18 ms
45 ms
aveda_logo.png
46 ms
d_201510_gnav_mw_shampuredry.png
17 ms
d_201503_gnavdrop_haircare_hairadvisor.jpg
46 ms
d_201601_gnavmw_haircolor.jpg
51 ms
d_201309_invati_image.png
173 ms
d_201309_karen_invati.jpg
44 ms
d_201601_gnavmw_styling_brilliant.jpg
47 ms
d_201406_styling_promo1.png
45 ms
d_201303_Thumbnail_iPadPC_V2.jpg
48 ms
d_201203_lavender.jpg
50 ms
d_201109_skincare_promo-2.jpg
47 ms
d_201511_gnav_skincare_advisor.jpg
50 ms
d_201511_gnav_body_salonservices.jpg
50 ms
d_201109_body_promo-2.png
78 ms
mens_gnav_promo.jpg
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d_201201_mens-promo_1.jpg
79 ms
d_201109_makeup-promo-1.jpg
76 ms
d_201109_purefume_promo-1.png
140 ms
d_201412_giftsdrop_gifts.jpg
80 ms
d_201203_lavender_big.jpg
82 ms
d_201508_gnav_mw_tippi_ian.jpg
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d_201403_Global-Stylist-image.jpg
81 ms
d_201402_gnav_drop_professional_site.jpg
134 ms
d_201402_gnav_drop_professional_education.jpg
135 ms
gnavdrop_favorites_myaveda.jpg
134 ms
d_201601_gnavdrop_new_loveoil.jpg
134 ms
d_201602_treatment.jpg
144 ms
d_201512_gnavdrop_offers_pp.jpg
138 ms
m_straight.jpg
148 ms
m_expand.jpg
252 ms
m_romance.jpg
159 ms
m_color.jpg
150 ms
m_coloroffer.jpg
156 ms
tag.js
9 ms
t_freeshipssamples.jpg
151 ms
t_ppjan2.jpg
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tag
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Pug
41 ms
m_lovecolor.jpg
146 ms
m_brilliant.jpg
178 ms
m_indian.jpg
140 ms
button_shopnow.gif
156 ms
btn_quick_shop_large.png
145 ms
av_AFHY01_185.png
152 ms
rating-4_5.png
155 ms
btn_addtobag.gif
155 ms
av_A3YY_185.png
155 ms
rating-4_8.png
173 ms
av_AG5G_185.png
129 ms
av_A0RF_185.png
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rating-4_7.png
130 ms
m_blog_colorful.jpg
131 ms
m_discover.jpg
179 ms
footer_email_btn.png
138 ms
bg_header.gif
136 ms
tout_promo.png
161 ms
MetaScWebPro-Normal.woff
240 ms
display.js
52 ms
fp.js
135 ms
metaboldroman.svg
158 ms
MetaWebPro-Bold.woff
198 ms
MetaWebPro-Medium.woff
146 ms
tout_pp.png
195 ms
bg-signin-popover.png
133 ms
dis.aspx
43 ms
030b074234dca72f395aadbcf9d2de7d72dbbf4d.js
69 ms
bg-email-signup-popover_tall.png
150 ms
checkout_icon.png
175 ms
bkg_search_field.gif
173 ms
btn_search_go.gif
173 ms
btn_location.gif
225 ms
btn_videos.gif
223 ms
d_201510_offers_feelingbalanced.jpg
223 ms
holidaygiftsdrop.png
224 ms
gnav_bg.gif
228 ms
gnav_sprite.gif
210 ms
yahoo.ashx
77 ms
ds-shadow_promo_right.png
203 ms
ds-shadow_promo.png
197 ms
gnav_tablet_x.gif
191 ms
gnavdrop_holiday_sprite.png
254 ms
ds-shadow_promo_right_ng.png
183 ms
ds-shadow_promo_ng.png
183 ms
backtotop.png
184 ms
bg_bestsellers.gif
201 ms
btn_shop_now_large.png
197 ms
footer_bg.gif
200 ms
footer_sprite.gif
215 ms
footer_email_form_bg.png
250 ms
search_bg.png
204 ms
9f3ff3a93503b0e92966f7d807e6a7c9a849d9cf.js
25 ms
offsite_event.php
154 ms
086237b9dd503ffc69bacfbd2e152f1c846b61b8.js
40 ms
pixel
18 ms
pixel
24 ms
5834754f0bd35adee7927a2284fd9e5968e78bf1.js
29 ms
adex.ashx
108 ms
f31da112ef82b04a4e4ce10de4789e213c6bb7a6.js
11 ms
id
20 ms
oct.js
70 ms
quant.js
17 ms
tag
14 ms
s1348849058580920100
17 ms
pixel;r=1821795050;a=vPdw3qY964dSX;labels=_fp.event.Homepage;orderid=;revenue=;uh=65ce955d6ae6;fpan=1;fpa=P0-870018055-1456752640403;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1456752640403;tzo=-180;ref=;url=http%3A%2F%2Fwww.aveda.com%2Findex.tmpl;ogl=
23 ms
ld.js
34 ms
1
26 ms
event
16 ms
adsct
95 ms
adsct
58 ms
mTag.js
62 ms
dis.aspx
29 ms
aveda.com accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-*] attributes do not match their roles
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
Tables and lists
These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.
Impact
Issue
Lists do not contain only <li> elements and script supporting elements (<script> and <template>).
aveda.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
aveda.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aveda.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Aveda.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
aveda.com
Open Graph description is not detected on the main page of Aveda. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: