15.6 sec in total
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We analyzed Aveda.com.hk page load time and found that the first response time was 487 ms and then it took 15.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.
aveda.com.hk performance score
Our browser made a total of 91 requests to load all elements on the main page. We found that 92% of them (84 requests) were addressed to the original Aveda.com.hk, 4% (4 requests) were made to S.btstatic.com and 2% (2 requests) were made to Esteelauder.d1.sc.omtrdc.net. The less responsive or slowest element that took the longest time to load (11.7 sec) belongs to the original domain Aveda.com.hk.
Page size can be reduced by 519.8 kB (43%)
In fact, the total size of Aveda.com.hk main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 787.4 kB which makes up the majority of the site volume.
Potential reduce by 22.0 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.2 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 22.0 kB or 75% of the original size.
Potential reduce by 218.6 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Aveda needs image optimization as it can save up to 218.6 kB or 28% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 187.7 kB
Potential reduce by 91.4 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Aveda.com.hk needs all CSS files to be minified and compressed as it can save up to 91.4 kB or 82% of the original size.
Number of requests can be reduced by 60 (67%)
aveda.com.hk accessibility score
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
[role] values are not valid
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Links do not have a discernible name
aveda.com.hk best practices score
Trust and Safety
Does not use HTTPS
Ensure CSP is effective against XSS attacks
Browser errors were logged to the console
Page has valid source maps
aveda.com.hk SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Links do not have descriptive text
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Document uses legible font sizes
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Aveda.com.hk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed Chinese language. Our system also found out that Aveda.com.hk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
Open Graph description is not detected on the main page of Aveda. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: