Tools & Wizards About Us
avenueimperial.com screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    59% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 72% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

avenueimperial.com

Avenue Imperial – Virtual shopping for designer luxury fashion brands

Page Load Speed

7.2 sec in total

First Response

678 ms

Resources Loaded

4.5 sec

Page Rendered

2 sec

avenueimperial.com screenshot

About Website

Welcome to avenueimperial.com homepage info - get ready to check Avenue Imperial best content for United Kingdom right away, or after learning these important things about avenueimperial.com

Browse, Share & Buy luxury, designer fashion brands in Avenue Imperial's virtual stores, the most immersive virtual shopping experience online.

Visit avenueimperial.com

Key Findings

We analyzed Avenueimperial.com page load time and found that the first response time was 678 ms and then it took 6.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

avenueimperial.com performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value6.2 s

11/100

25%

SI (Speed Index)

Value4.2 s

77/100

10%

TBT (Total Blocking Time)

Value1,080 ms

24/100

30%

CLS (Cumulative Layout Shift)

Value0.078

95/100

15%

TTI (Time to Interactive)

Value7.3 s

49/100

10%

Network Requests Diagram

www.avenueimperial.com

678 ms

css

161 ms

css

178 ms

index.css

372 ms

Modernizr.js

455 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 44% of them (26 requests) were addressed to the original Avenueimperial.com, 36% (21 requests) were made to Darkroom.avenueimperial.com and 7% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (3 sec) relates to the external source Darkroom.avenueimperial.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (24%)

Content Size

4.4 MB

After Optimization

3.4 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Avenueimperial.com main page is 4.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 4.1 MB which makes up the majority of the site volume.

HTML Optimization

-68%

Potential reduce by 14.5 kB

  • Original 21.2 kB
  • After minification 21.1 kB
  • After compression 6.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 14.5 kB or 68% of the original size.

Image Optimization

-21%

Potential reduce by 872.8 kB

  • Original 4.1 MB
  • After minification 3.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Avenue Imperial needs image optimization as it can save up to 872.8 kB or 21% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-50%

Potential reduce by 177.2 kB

  • Original 352.4 kB
  • After minification 340.9 kB
  • After compression 175.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 177.2 kB or 50% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (43%)

Requests Now

54

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Avenue Imperial. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.avenueimperial.com

www.avenueimperial.com

678 ms

css

css

161 ms

css

css

178 ms

index.css

index.css

372 ms

Modernizr.js

Modernizr.js

455 ms

jquery.min.js

jquery.min.js

171 ms

dl-menu.css

dl-menu.css

448 ms

jquery.dlmenu.js

jquery.dlmenu.js

448 ms

nav-main.js

nav-main.js

449 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

442 ms

index.js

index.js

955 ms

servicepage.js

servicepage.js

830 ms

add_to_homescreen.js

add_to_homescreen.js

952 ms

js

js

199 ms

owl.carousel.css

owl.carousel.css

813 ms

owl.theme.css

owl.theme.css

818 ms

owl.carousel.min.js

owl.carousel.min.js

1144 ms

homepage.js

homepage.js

1146 ms

embedpano.js

embedpano.js

1452 ms

harvey-nichols-1.jpg

harvey-nichols-1.jpg

1269 ms

analytics.js

analytics.js

375 ms

palais-auerberg-1200x480-b&w.jpg

palais-auerberg-1200x480-b&w.jpg

1354 ms

ai-logo--homepage-invert@2x.png

ai-logo--homepage-invert@2x.png

687 ms

promo1.jpg

promo1.jpg

1218 ms

ai-logo--homepage@2x.png

ai-logo--homepage@2x.png

948 ms

box--featured-logotypes.jpg

box--featured-logotypes.jpg

943 ms

icon-social-twitter.svg

icon-social-twitter.svg

1202 ms

icon-social-facebook.svg

icon-social-facebook.svg

1210 ms

icon-social-instagram.svg

icon-social-instagram.svg

1286 ms

icon-social-pinterest.svg

icon-social-pinterest.svg

1206 ms

ted-baker-pic.jpg

ted-baker-pic.jpg

1285 ms

shoe.png

shoe.png

1432 ms

harvey-nics-eye1434-resized.png

harvey-nics-eye1434-resized.png

1333 ms

harvey-nics-trainer1623-cropped.png

harvey-nics-trainer1623-cropped.png

1284 ms

harvey-nics-hand1259-resized.png

harvey-nics-hand1259-resized.png

1447 ms

designer-824x406.png

designer-824x406.png

2133 ms

km-clothing-805x450.png

km-clothing-805x450.png

1405 ms

cam20938-675x450.jpg

cam20938-675x450.jpg

1792 ms

cam20153-720x480.jpg

cam20153-720x480.jpg

1971 ms

jc-showroom.png

jc-showroom.png

2255 ms

shop-front-photo-avenue-imperial-to-use-1.jpg

shop-front-photo-avenue-imperial-to-use-1.jpg

2026 ms

cam20164-675x450.jpg

cam20164-675x450.jpg

1459 ms

brompton-junction-ground-floor-1200x534.png

brompton-junction-ground-floor-1200x534.png

2452 ms

brompton-junction-lower-ground-1200x531.png

brompton-junction-lower-ground-1200x531.png

2866 ms

black-background.jpg

black-background.jpg

2335 ms

cam20153-720x480.jpg

cam20153-720x480.jpg

2599 ms

jc-showroom-2.png

jc-showroom-2.png

2953 ms

cam20903.jpg

cam20903.jpg

2878 ms

cam20296-hdr.jpg

cam20296-hdr.jpg

2895 ms

cam20210-675x450.jpg

cam20210-675x450.jpg

3010 ms

IczWvq5y_Cwwv_rBjOtT0w.woff

IczWvq5y_Cwwv_rBjOtT0w.woff

688 ms

-_Ctzj9b56b8RgXW8FAriRsxEYwM7FgeyaSgU71cLG0.woff

-_Ctzj9b56b8RgXW8FAriRsxEYwM7FgeyaSgU71cLG0.woff

758 ms

font

font

974 ms

JbtMzqLaYbbbCL9X6EvaIxsxEYwM7FgeyaSgU71cLG0.woff

JbtMzqLaYbbbCL9X6EvaIxsxEYwM7FgeyaSgU71cLG0.woff

994 ms

in.php

in.php

1483 ms

collect

collect

632 ms

karen-millen.swf

karen-millen.swf

394 ms

carousel-prev.svg

carousel-prev.svg

355 ms

carousel-next.svg

carousel-next.svg

376 ms

Accessibility Review

avenueimperial.com accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

avenueimperial.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

avenueimperial.com SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Avenueimperial.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Avenueimperial.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

avenueimperial.com

Open Graph description is not detected on the main page of Avenue Imperial. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: