Analyze adidas Official Website | adidas US

Welcome to adidas Shop for adidas shoes, clothing and view new collections for adidas Originals, running, football, training and much more.

Page load speed analysis

  • 57/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    164 ms

  • Resources loaded

    2 sec

  • Page rendered

    839 ms

  • Total page load time

    3 sec

Welcome to homepage info - get ready to check Discover Adidas best content for Colombia right away, or after learning these important things about

We analyzed page load time and found that the first response time was 164 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Page optimization

  • HTML 250.1 kB
    Images 1.5 MB
    Javascripts 1.4 MB
    CSS 863.4 kB

    In fact, the total size of main page is 4.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.5 MB which makes up the majority of the site volume.

    • Original 250.1 kB
    • After minification 227.7 kB
    • After compression 43.1 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 207.0 kB or 83% of the original size.

    • Original 1.5 MB
    • After optimization 1.3 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Discover Adidas needs image optimization as it can save up to 223.6 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 1.4 MB
    • After minification 1.4 MB
    • After compression 400.5 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.0 MB or 72% of the original size.

    • Original 863.4 kB
    • After minification 862.1 kB
    • After compression 143.0 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 720.4 kB or 83% of the original size.

Network requests diagram

  • fonts.css
  • adidas-build-COMMON.css
  • local.css
  • fonts_gai.css
  • layout.css
  • markets.css
  • jquery.fancybox-1.3.4.css
  • home.css
  • require.js
  • jquery-1.8.3.min.js
  • web-event.js
  • modernizr-2.0.6.min.js
  • aplayer.js
  • require.js
  • boot.min.js
  • slideshow.min.js
  • analytics_tracking.min.js
  • jquery.fancybox-1.3.4.pack.js
  • load_more.min.js
  • filter.min.js
  • share.min.js
  • stk.js
  • utag.sync.js
  • dwac-14.8.js
  • api-shim.js
  • share.js
  • dwanalytics.js
  • gretel.min.js
  • aplayer.js
  • 312570988.js
  • event
  • adihausregular.woff
  • adidas-build-COMMON.js
  • header-shadow-bg.png
  • header-shadow-img.png
  • mail.png
  • percent.png
  • star.png
  • adidas-p-micoach-fw14-mixradio-gai-article-slider-1_76-54100_-_710x400.jpg
  • 01-Header_images_football-fw15.jpg
  • 01-menu-boost-running.jpg
  • header_image_basketball.jpg
  • Header_images_training.jpg
  • original.png
  • 01-adidas-originals-fw15-header-flyout.jpg
  • neo_header_172x30.jpg
  • 041H_15_neo_SS16_Q2_Cont_Sports_navigation_header_R01.jpg
  • stella.png
  • Header_images_stella.jpg
  • Skate%20heading.png
  • menu-skate.jpg
  • flyout-miCoach-aware.jpg
  • flyout-miCoach-products.jpg
  • gai-rider-jakeblauvelt-01_76-50500_-_710x400.jpg
  • gai-rider-keeganvalaika-01_76-50495_-_710x400.jpg
  • gai-rider-helenschettini-01_76-50506_-_710x400.jpg
  • gai-rider-ericjackson-01_76-50476_-_710x400.jpg
  • gai-rider-forestbailey-01_76-50602_-_710x400.jpg
  • gai-rider-louifparadis-01_76-50478_-_710x400.jpg
  • gai-rider-kazukokubo-01_76-50484_-_710x400.jpg
  • allin-story-brazil-01_76-44909_-_710x400.jpg
  • allin-story-oman-01_76-44896_-_710x400.jpg
  • p-running-ss13-climacool-revolution-gai-article-310x380_76-34116_-_230x264.jpg
  • p-running-boost-unveil-gai-news-310x380_76-33948_-_230x264.jpg
  • news-310x380_76-34211_-_230x264.jpg
  • allin-newsmodule-medium-box-story-montblanc-310x380_76-34243_-_230x264.jpg
  • 310x380_76-33952_-_230x264.jpg
  • countrycode_china.gif
  • countrycode_hongkong.gif
  • countrycode_japan.gif
  • countrycode_korea.gif
  • countrycode_taiwan.gif
  • adihausbold.woff
  • icomoon.woff
  • adidas_desktop_sprite.png
  • adineuePRO-BlackWeb.woff
  • all.js
  • utag.js
  • share_2.png
  • plp-bg-wp-140201-goallin_76-38607_-_1440x727.jpg
  • icon_sharing.png
  • sprt_arrow_small.png
  • spinner_loadmore-static.gif
  • cta_arrow.png
  • platform.js
  • widgets.js
  • adihausmd-webfont.woff
  • adineue-bold-webfont.woff
  • utag.currency.js
  • markets
  • button.65b4bc8f0d6592fdc51d322b3f197660.js
  • cb=gapi.loaded_0
  • cb=gapi.loaded_1
  • fastbutton
  • fastbutton
  • fastbutton
  • fastbutton
  • fastbutton
  • fastbutton
  • fastbutton
  • fastbutton
  • fastbutton
  • fastbutton
  • CookiesDisabled.js
  • ShowDialog.js
  • ExternalLinks.js
  • SearchField.js
  • SignUpAndSaveOverlay.js
  • EmailSend.js
  • Trigger.js
  • FooterPlaceholder.js
  • id
  • analytics.js
  • adrum.js
  • utag.1.js
  • utag.4.js
  • utag.7.js
  • utag.25.js
  • utag.30.js
  • utag.247.js
  • utag.176.js
  • utag.233.js
  • utag.244.js
  • utag.179.js
  • xd_arbiter.php
  • xd_arbiter.php
  • default.css
  • tweet_button.64a917b4a230f163048902c783e1530f.en.html
  • postmessageRelay
  • activityi;src=4173866;type=landing;cat=camplp;u1=BRAND%7CGOALLIN%7CHOME%7CHOME;u9=;u11=0;u12=0;u16=;u17=;u18=;u19=;u20=CRTOH2H;ord=1;num=5014224094338.715
  • truste.js
  • conversion_async.js
  • ld.js
  • fbevents.js
  • ec.js
  • linkid.js
  • id
  • rs=AGLTcCPyaY-vig897Y3MEupcsFg63drNEQ
  • v1.js
  • config.js
  • Page-Include
  • Cart-ProductCount
  • event
  • collect
  • collect
  • cb=gapi.loaded_0
  • cb=gapi.loaded_1
  • 3193398744-postmessagerelay.js
  • rpc:shindig_random.js
  • W5F8_SL0XFawnjxHGsZjJA.ttf
  • s79093821365386
  • __Analytics-Tracking
  • cb=gapi.loaded_0
  • smart.js
  • jot.html

Our browser made a total of 162 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original, 27% (43 requests) were made to and 23% (38 requests) were made to The less responsive or slowest element that took the longest time to load (598 ms) relates to the external source

Additional info on


The browser has sent 151 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Discover Adidas. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 69 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address

This IP address is dedicated to This is the best domain hosting practice .

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 20

20 Ipv6: 2600:1408:20:a87::1ca9

20 Ipv6: 2600:1408:20:aa3::1ca9

Language and encoding

Normal result


EN en language flag


ES es language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed Spanish language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 97.3% of all visits is Colombia. It lies approximately 2650 miles away from the server location (United States) and such a distance cannot critically affect website speed, but moving the server closer to their user base in Colombia can speed up page load time anyway.

Normal result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Discover Adidas. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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