Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

discover.adidas.co.uk

adidas - back soon, stronger than ever.

Page Load Speed

12.6 sec in total

First Response

376 ms

Resources Loaded

10.9 sec

Page Rendered

1.4 sec

discover.adidas.co.uk screenshot

About Website

Visit discover.adidas.co.uk now to see the best up-to-date Discover Adidas content for United Kingdom and also check out these interesting facts you probably never knew about discover.adidas.co.uk

Visit discover.adidas.co.uk

Key Findings

We analyzed Discover.adidas.co.uk page load time and found that the first response time was 376 ms and then it took 12.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

discover.adidas.co.uk performance score

0

Network Requests Diagram

discover.adidas.co.uk

376 ms

3399 ms

fonts.css

230 ms

adidas-build-COMMON.css

87 ms

local.css

33 ms

Our browser made a total of 261 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original Discover.adidas.co.uk, 31% (81 requests) were made to Hp.static.adidas.com and 13% (34 requests) were made to Demandware.edgesuite.net. The less responsive or slowest element that took the longest time to load (3.4 sec) belongs to the original domain Discover.adidas.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (49%)

Content Size

2.3 MB

After Optimization

1.2 MB

In fact, the total size of Discover.adidas.co.uk main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 188.4 kB

  • Original 226.1 kB
  • After minification 208.4 kB
  • After compression 37.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 188.4 kB or 83% of the original size.

Image Optimization

-18%

Potential reduce by 174.9 kB

  • Original 948.0 kB
  • After minification 773.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Discover Adidas needs image optimization as it can save up to 174.9 kB or 18% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-68%

Potential reduce by 732.8 kB

  • Original 1.1 MB
  • After minification 1.1 MB
  • After compression 342.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 732.8 kB or 68% of the original size.

CSS Optimization

-69%

Potential reduce by 5.3 kB

  • Original 7.6 kB
  • After minification 6.4 kB
  • After compression 2.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Discover.adidas.co.uk needs all CSS files to be minified and compressed as it can save up to 5.3 kB or 69% of the original size.

Requests Breakdown

Number of requests can be reduced by 124 (53%)

Requests Now

235

After Optimization

111

The browser has sent 235 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Discover Adidas. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 86 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

SEO Factors

discover.adidas.co.uk SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Discover.adidas.co.uk can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Discover.adidas.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Discover Adidas. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: