Analyze adidas Online Shop | adidas France

Bienvenue sur le site officiel adidas. Découvrez tous les styles des collections adidas originals, running, jogging, football, tennis et beaucoup plus encore.

Page load speed analysis

  • 56/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    215 ms

  • Resources loaded

    3.9 sec

  • Page rendered

    980 ms

  • Total page load time

    5.1 sec

Click here to check amazing Shop Adidas content for Morocco. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 215 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Page optimization

  • HTML 278.8 kB
    Images 1.2 MB
    Javascripts 1.7 MB
    CSS 1.1 MB

    In fact, the total size of main page is 4.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.7 MB which makes up the majority of the site volume.

    • Original 278.8 kB
    • After minification 248.1 kB
    • After compression 33.8 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 30.7 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 244.9 kB or 88% of the original size.

    • Original 1.2 MB
    • After optimization 1.2 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop Adidas images are well optimized though.

    • Original 1.7 MB
    • After minification 1.7 MB
    • After compression 505.9 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.2 MB or 71% of the original size.

    • Original 1.1 MB
    • After minification 1.1 MB
    • After compression 182.1 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 916.0 kB or 83% of the original size.

Network requests diagram

  • shop
  • RedirectURL-Hostname
  • fonts.css
  • adidas-build-COMMON.css
  • local.css
  • require.js
  • jquery-1.8.3.min.js
  • web-event.js
  • dwac-14.8.js
  • utag.sync.js
  • dwanalytics.js
  • gretel.min.js
  • adidas-build-COMMON.js
  • adidas-build-home.js
  • 107098409.js
  • geo2.js
  • event
  • Football_Nav_DropDown_Ozil_172x80.jpg
  • Header_images_running1.jpg
  • Header_images_basketball1.jpg
  • Training10.03.jpg
  • originals.png
  • H20298_Originals_Seasonal_Shoot_SS16.jpg
  • neo.jpeg
  • 041H_15_neo_SS16_Q2_Cont_Sports_navigation_header_R01.jpg
  • stella.png
  • Stella10.03.jpg
  • porsche.png
  • porsche.jpg
  • custom_miadidas_flyout_FR1.jpg
  • flyout-miCoach-aware.jpg
  • flyout-miCoach-products.jpg
  • adidas_desktop_sprite.png
  • Screen%20Shot%202015-03-11%20at%202.09.55%20PM.png
  • adidas-p-running-ss16-pureboost-zg-mh-hp_86132.jpg
  • adidas-p-running-ss16-pureboostx-hannah-hp-mh_84891.jpg
  • adidas-s-originals-ss16-tubular-mh-hp-22022016_86316.jpg
  • adidas-p-football-ss16-purecontrol-fc-double-ozil_86479.jpg
  • adidas-s-originals-ss16-tubular-fc-double-men-22022016_86325.jpg
  • loading-small.gif
  • adihausregular.woff
  • icomoon.woff
  • adineuePRO-BlackWeb.woff
  • event
  • adineuePRO-LightWeb.woff
  • owl.carousel.min.js
  • Video.js
  • youtube.js
  • postmessage.js
  • aplayer.js
  • iframe_api
  • Cart-ProductCount
  • GeoRedirect-Popup
  • utag.js
  • utag.currency.js
  • www-widgetapi.js
  • adihausbold.woff
  • id
  • analytics.js
  • adrum.js
  • utag.1.js
  • utag.4.js
  • utag.7.js
  • utag.25.js
  • utag.30.js
  • utag.247.js
  • utag.52.js
  • utag.176.js
  • utag.121.js
  • utag.233.js
  • utag.244.js
  • utag.107.js
  • utag.136.js
  • utag.198.js
  • id
  • conversion_async.js
  • Resonance.aspx
  • ld.js
  • fbevents.js
  • activityi;src=2893248;type=landing;cat=home;u1=HOME;u9=;u11=0;u12=0;u16=;u17=;u18=;u19=;ord=1;num=2680154670961.201
  • 89D4JVsQCP8
  • YRX8vL6c3fI
  • oct.js
  • ec.js
  • linkid.js
  • wrap
  • v1.js
  • s28047577189281
  • tro.js
  • www-embed-player-webp-vflV5FEQZ.css
  • www-embed-player.js
  • base.js
  • 1x1.gif
  • pixel
  • adiNeueBold.woff
  • config.js
  • s28141168877482
  • adsct
  • adsct
  • collect
  • collect
  • collect
  • adsct
  • __Analytics-Tracking
  • adsct
  • Product-GetTiles
  • tro.js
  • 1x1.gif
  • event
  • pixel
  • p
  • exec.js
  • smart.js
  • event
  • fBnyGA8Aionz5086-mElmoOSPUuyQ1M9Un647_EjucU.js
  • ad_status.js
  • 2UX7WLTfW3W8TclTUvlFyQ.woff
  • RxZJdnzeo3R5zSexge8UUT8E0i7KZn-EPnyo3HZu7kw.woff
  • ProductCustomizable.js
  • JCarouselControled.js
  • sync.js
  • pixel
  • pixel
  • s
  • sync
  • noop
  • tap.php
  • jquery.touchSwipe.js
  • lr.gif
  • s
  • dis.aspx

Our browser made a total of 137 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original, 12% (17 requests) were made to and 10% (14 requests) were made to The less responsive or slowest element that took the longest time to load (652 ms) relates to the external source

Additional info on


The browser has sent 121 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Adidas. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 63 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser reached this domain in two steps. The first redirect led to, then it was forwarded to, and finally we managed to open this domain. We strongly recommend that the redirects should be reduced, as the more redirects a site has, the slower it loads.

IP address uses IP address which is currently shared with 3 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 300

Language and encoding

Good result


FR fr language flag


FR fr language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that French is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 5.2% of all visits is Morocco. It lies approximately 1370 miles away from the server location (United Kingdom) and such a distance cannot critically affect website speed, but moving the server closer to their user base in Morocco can speed up page load time anyway.

Normal result

Normal result

Social Sharing Optimization

Open Graph data is detected on the main page of Shop Adidas. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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