Report Summary

  • 17

    Performance

    Renders faster than
    33% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 93% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    57% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

bbb.org

BBB: Start with Trust® | Better Business Bureau®

Page Load Speed

723 ms in total

First Response

18 ms

Resources Loaded

618 ms

Page Rendered

87 ms

bbb.org screenshot

About Website

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Key Findings

We analyzed Bbb.org page load time and found that the first response time was 18 ms and then it took 705 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster. This domain responded with an error, which can significantly jeopardize Bbb.org rating and web reputation

Performance Metrics

bbb.org performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.1 s

9/100

10%

LCP (Largest Contentful Paint)

Value8.5 s

2/100

25%

SI (Speed Index)

Value14.7 s

1/100

10%

TBT (Total Blocking Time)

Value21,760 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value32.4 s

0/100

10%

Network Requests Diagram

bbb.org

18 ms

www.bbb.org

47 ms

2912721411.js

93 ms

element.js

32 ms

small.css

9 ms

Our browser made a total of 71 requests to load all elements on the main page. We found that 44% of them (31 requests) were addressed to the original Bbb.org, 7% (5 requests) were made to Translate.googleapis.com and 7% (5 requests) were made to Bbbadshostnet.com. The less responsive or slowest element that took the longest time to load (180 ms) relates to the external source Bbbadshostnet.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 776.6 kB (78%)

Content Size

996.5 kB

After Optimization

219.8 kB

In fact, the total size of Bbb.org main page is 996.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. CSS take 476.8 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 40.3 kB

  • Original 49.1 kB
  • After minification 38.1 kB
  • After compression 8.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.9 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 40.3 kB or 82% of the original size.

Image Optimization

-11%

Potential reduce by 4.1 kB

  • Original 35.9 kB
  • After minification 31.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, BBB needs image optimization as it can save up to 4.1 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-74%

Potential reduce by 320.6 kB

  • Original 434.6 kB
  • After minification 432.8 kB
  • After compression 114.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 320.6 kB or 74% of the original size.

CSS Optimization

-86%

Potential reduce by 411.6 kB

  • Original 476.8 kB
  • After minification 374.6 kB
  • After compression 65.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bbb.org needs all CSS files to be minified and compressed as it can save up to 411.6 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (75%)

Requests Now

55

After Optimization

14

The browser has sent 55 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BBB. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

bbb.org accessibility score

97

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

bbb.org best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

bbb.org SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bbb.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Bbb.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of BBB. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: