Analyze BBB: Start with Trust® | Better Business Bureau®

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Page load speed analysis

  • 11/100

    Poor result
  • 3

    Successful tests
  • 5

    Failed tests
  • First response

    18 ms

  • Resources loaded

    618 ms

  • Page rendered

    87 ms

  • Total page load time

    723 ms

Click here to check amazing BBB content for United States. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 18 ms and then it took 705 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster. This domain responded with an error, which can significantly jeopardize rating and web reputation

Page optimization

  • HTML 49.1 kB
    Images 35.9 kB
    Javascripts 436.7 kB
    CSS 476.8 kB

    In fact, the total size of main page is 998.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. CSS take 476.8 kB which makes up the majority of the site volume.

    • Original 49.1 kB
    • After minification 38.1 kB
    • After compression 8.8 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.9 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 40.3 kB or 82% of the original size.

    • Original 35.9 kB
    • After optimization 31.9 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, BBB needs image optimization as it can save up to 4.1 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 436.7 kB
    • After minification 434.9 kB
    • After compression 113.8 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 322.9 kB or 74% of the original size.

    • Original 476.8 kB
    • After minification 374.6 kB
    • After compression 65.2 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 411.6 kB or 86% of the original size.

Network requests diagram

  • 2912721411.js
  • element.js
  • small.css
  • promo.css
  • jquery.iealert.css
  • jquery.qtip.css
  • medium.css
  • large.css
  • bootstrap.min.css
  • style.css
  • bbbscripts.js
  • font-awesome.min.css
  • sass-compiled.min.css
  • GTMContainer.js
  • bbbtracking.js
  • translateelement.css
  • main.js
  • gtm.js
  • bg_Header.png
  • show_ads.js
  • atrk.js
  • analytics.js
  • quant.js
  • getAllAppDefault.esi
  • logo_BBB_Splash.png
  • downtriangle.svg
  • logo_footer.png
  • proximanova-reg-webfont.woff
  • proximanova-reg-webfont.woff
  • proximanova-bold-webfont.woff
  • proximanova-bold-webfont.woff
  • proximanova-light-webfont.woff
  • proximanova-light-webfont.woff
  • element_main.js
  • pixel;r=925461598;a=p-b7r-30pp8U_ik;labels='';fpan=1;fpa=P0-619474292-1456745390825;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1456745390825;tzo=-180;ref=;;ogl=
  • collect
  • collect
  • atrk.gif
  • getSegment.php
  • checkOAuth.esi
  • proximanova-reg-webfont.ttf
  • proximanova-bold-webfont.ttf
  • proximanova-light-webfont.ttf
  • translate_24dp.png
  • l
  • cleardot.gif
  • test.png
  • t.dhj
  • te_ctrl3.gif
  • ads-async.js
  • ads-async.js
  • proximanova-bold-webfont.svg
  • proximanova-reg-webfont.svg
  • proximanova-light-webfont.svg
  • t.dhj
  • cm
  • s-3271.xgi
  • hbpix
  • xrefid.xgi
  • pixel
  • ad-button-locator-flat.png
  • impression.gif
  • impression.gif
  • ad-button-council-flat.png
  • pixel
  • 2981
  • nr-852.min.js

Our browser made a total of 71 requests to load all elements on the main page. We found that 44% of them (31 requests) were addressed to the original, 7% (5 requests) were made to and 7% (5 requests) were made to The less responsive or slowest element that took the longest time to load (180 ms) relates to the external source

Additional info on


The browser has sent 55 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BBB. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Poor result


As for redirects, our browser was forwarded to before it reached this domain.

IP address

This IP address is dedicated to This is the best domain hosting practice .

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 55
A 55
NS 77070
NS 77070
NS 77070

Language and encoding

Normal result


EN en language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 82.4% of all visits is United States. It’s good for that their server is also located in United States, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of BBB. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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