Analyze The Beer Cellar - New Zealand's Largest Range of Craft Beer

New Zealand's largest range of Craft Beer. Beer Gifts, Glassware, Mixed Packs and an awesome Beer Club. Quick delivery with secure online ordering.

Page load speed analysis

  • 66/100

    Normal result
  • 8

    Successful tests
  • 0

    Failed test
  • First response

    400 ms

  • Resources loaded

    3.6 sec

  • Page rendered

    269 ms

  • Total page load time

    4.3 sec

Welcome to homepage info - get ready to check Beer Store best content right away, or after learning these important things about

We analyzed page load time and found that the first response time was 400 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Page optimization

  • HTML 90.4 kB
    Images 939.1 kB
    Javascripts 74.5 kB
    CSS 0 B

    In fact, the total size of main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 939.1 kB which makes up the majority of the site volume.

    • Original 90.4 kB
    • After minification 77.1 kB
    • After compression 16.8 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.2 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 73.6 kB or 81% of the original size.

    • Original 939.1 kB
    • After optimization 789.1 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Beer Store needs image optimization as it can save up to 150.0 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 74.5 kB
    • After minification 74.5 kB
    • After compression 26.0 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 48.5 kB or 65% of the original size.

Network requests diagram

  • 960.css
  • fonts.css
  • carousel.css
  • jquery-ui-1.8.18.custom.css
  • bannerstyle.css
  • jquery-1.7.1.min.js
  • jquery-ui-1.8.20.min.js
  • jquery.jcarousel.min.js
  • jquery.form.js
  • thickbox-compressed.js
  • ajax-controller.js
  • cart.js
  • script.js
  • homepage.js
  • brewsletter.js
  • all.js
  • plusone.js
  • bkgnd.png
  • cb=gapi.loaded_0
  • beer-cellar-logo_nz.gif
  • logout-successful.gif
  • icon-cart.png
  • nav-sep.png
  • downbutton.png
  • box-underline.png
  • f12_empty.png
  • s12m_empty.png
  • s12b_fill.png
  • gift-ideas_small.jpg
  • dogfish_small.jpg
  • glassware_small.jpg
  • mixed-cases_small.jpg
  • brewdog_small.jpg
  • welcome-top.jpg
  • icon-twitter.png
  • icon-new-arrivals.png
  • icon-trending.png
  • icon-top-sellers.png
  • moa.png
  • 4300_200H.jpg
  • 3946_200H.jpg
  • freefreight.png
  • 4591_200H.jpg
  • 4472_200H.jpg
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  • 4632_200H.jpg
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  • 3890_200H.jpg
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  • 2681_200H.jpg
  • 1341_200H.jpg
  • 4492_200H.jpg
  • 1340_200H.jpg
  • 3127_200H.jpg
  • box-underline.png
  • icon-feature.png
  • icon-special.png
  • Billboard_Regular-webfont.woff
  • Billboard_Light-webfont.woff
  • piwik.js
  • xd_arbiter.php
  • xd_arbiter.php
  • agegate.lasso
  • s12m_fill.png
  • ui-bg_flat_75_59707d_40x100.png
  • ui-bg_flat_100_59707d_40x100.png
  • ui-bg_highlight-soft_65_59707d_1x100.png
  • ui-bg_flat_75_81a6b9_40x100.png
  • previous.png
  • next.png
  • loadingAnimation.gif
  • undefined
  • 3131_200H.jpg
  • 4224_200H.jpg
  • xd_arbiter.php
  • 4702_200H.jpg
  • 4491_200H.jpg
  • 4094_200H.jpg
  • 4503_200H.jpg
  • 1232_200H.jpg
  • 4701_200H.jpg
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  • 2239_200H.jpg
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  • 4226_200H.jpg
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  • 3006_200H.jpg
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  • 2679_200H.jpg
  • 3563_200H.jpg
  • 4691_200H.jpg
  • 4699_200H.jpg
  • 4321_200H.jpg
  • 4692_200H.jpg
  • bb_awards.png
  • facebook.png
  • twitter.png
  • gplus-btn.png
  • mixed-cases.jpg
  • logo_agecheck.png
  • roundtrip.js

Our browser made a total of 121 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original, 54% (65 requests) were made to and 25% (30 requests) were made to The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source

Additional info on


The browser has sent 118 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Beer Store. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address

This IP address is dedicated to This is the best domain hosting practice .

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 1800
NS 86400
NS 86400
NS 86400
NS 86400

Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

The server of is located in New Zealand, but, unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Good result

Social Sharing Optimization

Open Graph data is detected on the main page of Beer Store. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

Newly indexed topics

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