Tools & Wizards About Us
believe.co.nz screenshot

Report Summary

  • 27

    Performance

    Renders faster than
    47% of other websites

  • 55

    Accessibility

    Visual factors better than
    that of 23% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

believe.co.nz

Publish Online

Page Load Speed

6.3 sec in total

First Response

1.1 sec

Resources Loaded

4.6 sec

Page Rendered

605 ms

believe.co.nz screenshot

About Website

Welcome to believe.co.nz homepage info - get ready to check Believe best content right away, or after learning these important things about believe.co.nz

Toyota has held a special place in the hearts and minds of New Zealanders for generations. It's probably because we believe in the same things that you do. We love working hard, doing our bit, and nev...

Visit believe.co.nz

Key Findings

We analyzed Believe.co.nz page load time and found that the first response time was 1.1 sec and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

believe.co.nz performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.5 s

2/100

10%

LCP (Largest Contentful Paint)

Value8.5 s

1/100

25%

SI (Speed Index)

Value12.8 s

2/100

10%

TBT (Total Blocking Time)

Value910 ms

31/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value10.6 s

23/100

10%

Network Requests Diagram

www.toyota.co.nz

1113 ms

css

1227 ms

modernizr

640 ms

styles2.css

845 ms

js

54 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Believe.co.nz, 3% (2 requests) were made to Google-analytics.com and 3% (2 requests) were made to Facebook.com. The less responsive or slowest element that took the longest time to load (1.8 sec) relates to the external source Toyota.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 274.7 kB (21%)

Content Size

1.3 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Believe.co.nz main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 945.6 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 48.0 kB

  • Original 57.8 kB
  • After minification 38.6 kB
  • After compression 9.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 19.1 kB, which is 33% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.0 kB or 83% of the original size.

Image Optimization

-4%

Potential reduce by 36.1 kB

  • Original 945.6 kB
  • After minification 909.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Believe images are well optimized though.

JavaScript Optimization

-47%

Potential reduce by 59.7 kB

  • Original 127.0 kB
  • After minification 127.0 kB
  • After compression 67.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 59.7 kB or 47% of the original size.

CSS Optimization

-88%

Potential reduce by 130.8 kB

  • Original 148.8 kB
  • After minification 107.4 kB
  • After compression 18.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Believe.co.nz needs all CSS files to be minified and compressed as it can save up to 130.8 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 21 (41%)

Requests Now

51

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Believe. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.toyota.co.nz

www.toyota.co.nz

1113 ms

css

css

1227 ms

modernizr

modernizr

640 ms

styles2.css

styles2.css

845 ms

js

js

54 ms

common

common

1242 ms

views

views

1046 ms

2a416c

2a416c

37 ms

toyota-logo-retina.png

toyota-logo-retina.png

207 ms

TOY-1437-Hilux-1400x500.jpg

TOY-1437-Hilux-1400x500.jpg

1065 ms

Promotions.jpg

Promotions.jpg

654 ms

NA-Tool_HP-Q3_300x280.jpg

NA-Tool_HP-Q3_300x280.jpg

829 ms

Fortuner.jpg

Fortuner.jpg

1125 ms

SUV-family.jpg

SUV-family.jpg

446 ms

Kiwi-Guardians-2.jpg

Kiwi-Guardians-2.jpg

545 ms

TOY1437%20Used%20Search%20300x280.jpg

TOY1437%20Used%20Search%20300x280.jpg

654 ms

Prius.jpg

Prius.jpg

938 ms

TOY1437-Weetbix-620x280.jpg

TOY1437-Weetbix-620x280.jpg

867 ms

gen-parts-tile-300x280.jpg

gen-parts-tile-300x280.jpg

864 ms

ToyotaCare2015-300x280.jpg

ToyotaCare2015-300x280.jpg

1038 ms

Toyota-Festival.jpg

Toyota-Festival.jpg

1076 ms

news-thumb.png

news-thumb.png

1079 ms

Toyota%20Great%20Offers_logo_129x88.png

Toyota%20Great%20Offers_logo_129x88.png

1157 ms

your%20dealer_logo_129x88.png

your%20dealer_logo_129x88.png

1250 ms

toyota-nz-icon.png

toyota-nz-icon.png

1268 ms

toyota-86-nz-icon.png

toyota-86-nz-icon.png

1279 ms

Toyota%204x4%20facebook%20icon_60x60.jpg

Toyota%204x4%20facebook%20icon_60x60.jpg

1285 ms

toyota-believe-retina.png

toyota-believe-retina.png

1324 ms

gtm.js

gtm.js

20 ms

TrackerHandler.ashx

TrackerHandler.ashx

1376 ms

all.js

all.js

269 ms

header_bg.gif

header_bg.gif

1435 ms

sprite.png

sprite.png

1458 ms

css

css

1676 ms

home_promo_shadow.png

home_promo_shadow.png

1477 ms

sprites.png

sprites.png

1509 ms

24CD47_1E_0.woff

24CD47_1E_0.woff

1716 ms

24CD47_28_0.woff

24CD47_28_0.woff

1792 ms

24CD47_24_0.woff

24CD47_24_0.woff

1618 ms

24CD47_1D_0.woff

24CD47_1D_0.woff

1846 ms

toyotaicons.woff

toyotaicons.woff

1662 ms

jquery.min.js

jquery.min.js

6 ms

analytics.js

analytics.js

15 ms

conversion_async.js

conversion_async.js

30 ms

4212.js

4212.js

51 ms

collect

collect

7 ms

collect

collect

63 ms

35 ms

32 ms

192 ms

xd_arbiter.php

xd_arbiter.php

232 ms

xd_arbiter.php

xd_arbiter.php

438 ms

s

s

97 ms

t.js

t.js

58 ms

ping

ping

143 ms

overlay.png

overlay.png

1472 ms

u

u

84 ms

s

s

32 ms

Accessibility Review

believe.co.nz accessibility score

55

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

believe.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

believe.co.nz SEO score

69

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Believe.co.nz can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Believe.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

believe.co.nz

Open Graph data is detected on the main page of Believe. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: