Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

belldirect.co.uk

Bell Car Insurance - Black Box Insurance for Young Drivers

Page Load Speed

16.8 sec in total

First Response

164 ms

Resources Loaded

16.5 sec

Page Rendered

119 ms

belldirect.co.uk screenshot

About Website

Welcome to belldirect.co.uk homepage info - get ready to check Bell Direct best content for United Kingdom right away, or after learning these important things about belldirect.co.uk

Cheap car insurance for safe drivers, young drivers and first time drivers from Bell. Now safe drivers could be rewarded with cheaper car insurance.

Visit belldirect.co.uk

Key Findings

We analyzed Belldirect.co.uk page load time and found that the first response time was 164 ms and then it took 16.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

belldirect.co.uk performance score

0

Network Requests Diagram

belldirect.co.uk

164 ms

www.bell.co.uk

329 ms

responsive_bell.css

320 ms

jquery1.10.2.min.js

410 ms

functions.js

166 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Belldirect.co.uk, 28% (16 requests) were made to Bell.co.uk and 16% (9 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (15.2 sec) relates to the external source Data.de.coremetrics.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 473.7 kB (61%)

Content Size

779.7 kB

After Optimization

306.1 kB

In fact, the total size of Belldirect.co.uk main page is 779.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 552.9 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 23.5 kB

  • Original 30.4 kB
  • After minification 24.1 kB
  • After compression 6.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.3 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 23.5 kB or 77% of the original size.

Image Optimization

-21%

Potential reduce by 26.6 kB

  • Original 125.3 kB
  • After minification 98.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Bell Direct needs image optimization as it can save up to 26.6 kB or 21% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-66%

Potential reduce by 364.0 kB

  • Original 552.9 kB
  • After minification 531.2 kB
  • After compression 189.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 364.0 kB or 66% of the original size.

CSS Optimization

-84%

Potential reduce by 59.6 kB

  • Original 71.0 kB
  • After minification 55.8 kB
  • After compression 11.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Belldirect.co.uk needs all CSS files to be minified and compressed as it can save up to 59.6 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (77%)

Requests Now

47

After Optimization

11

The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bell Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors

belldirect.co.uk SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Belldirect.co.uk can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Belldirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Bell Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: