Tools & Wizards About Us
blacksnowdigital.co.za screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 57% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

blacksnowdigital.co.za

Digital Marketing Agency > Black Snow Digital

Page Load Speed

16.1 sec in total

First Response

3 sec

Resources Loaded

9.6 sec

Page Rendered

3.5 sec

blacksnowdigital.co.za screenshot

About Website

Visit blacksnowdigital.co.za now to see the best up-to-date Black Snow Digital content for South Africa and also check out these interesting facts you probably never knew about blacksnowdigital.co.za

A multi-talented Digital Marketing Agency in South Africa, specialising Website Design, SEO, Social Media Marketing and Digital Marketing Services.

Visit blacksnowdigital.co.za

Key Findings

We analyzed Blacksnowdigital.co.za page load time and found that the first response time was 3 sec and then it took 13.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

blacksnowdigital.co.za performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

10/100

10%

LCP (Largest Contentful Paint)

Value4.9 s

28/100

25%

SI (Speed Index)

Value16.0 s

0/100

10%

TBT (Total Blocking Time)

Value870 ms

33/100

30%

CLS (Cumulative Layout Shift)

Value0.408

24/100

15%

TTI (Time to Interactive)

Value20.1 s

2/100

10%

Network Requests Diagram

www.blacksnowdigital.co.za

2972 ms

analytics.js

48 ms

wp-emoji-release.min.js

258 ms

menu-icon.png

766 ms

snow-mountains.jpg

1932 ms

Our browser made a total of 80 requests to load all elements on the main page. We found that 91% of them (73 requests) were addressed to the original Blacksnowdigital.co.za, 3% (2 requests) were made to Google-analytics.com and 3% (2 requests) were made to Clientbeta.co.za. The less responsive or slowest element that took the longest time to load (3.1 sec) belongs to the original domain Blacksnowdigital.co.za.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (44%)

Content Size

3.0 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Blacksnowdigital.co.za main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 629.6 kB

  • Original 744.2 kB
  • After minification 741.7 kB
  • After compression 114.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 629.6 kB or 85% of the original size.

Image Optimization

-20%

Potential reduce by 342.1 kB

  • Original 1.7 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Black Snow Digital needs image optimization as it can save up to 342.1 kB or 20% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-70%

Potential reduce by 333.7 kB

  • Original 478.3 kB
  • After minification 463.0 kB
  • After compression 144.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 333.7 kB or 70% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (25%)

Requests Now

77

After Optimization

58

  • AJAX
  • Images
  • JavaScript

The browser has sent 77 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Black Snow Digital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.blacksnowdigital.co.za

www.blacksnowdigital.co.za

2972 ms

analytics.js

analytics.js

48 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

258 ms

menu-icon.png

menu-icon.png

766 ms

snow-mountains.jpg

snow-mountains.jpg

1932 ms

video-text.png

video-text.png

758 ms

about-us-bg.jpg

about-us-bg.jpg

510 ms

blacksnow-flake-logo.png

blacksnow-flake-logo.png

766 ms

wp-embed.min.js

wp-embed.min.js

495 ms

jquery.js

jquery.js

803 ms

jquery-migrate.min.js

jquery-migrate.min.js

506 ms

jquery.form.min.js

jquery.form.min.js

749 ms

scripts.js

scripts.js

750 ms

avia-compat.js

avia-compat.js

760 ms

avia.js

avia.js

1256 ms

shortcodes.js

shortcodes.js

1016 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

1007 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

1277 ms

wp-mediaelement.js

wp-mediaelement.js

1055 ms

comment-reply.min.js

comment-reply.min.js

1275 ms

jquery-1.12.0.min.js

jquery-1.12.0.min.js

50 ms

custom.js

custom.js

1275 ms

ewan.js

ewan.js

1308 ms

jquery.mCustomScrollbar.concat.min.js

jquery.mCustomScrollbar.concat.min.js

1512 ms

jquery.utilcarousel.min.js

jquery.utilcarousel.min.js

1516 ms

jquery.utilcarousel.source.js

jquery.utilcarousel.source.js

1568 ms

approach_bg.jpg

approach_bg.jpg

1912 ms

blue-block-bg-1.png

blue-block-bg-1.png

1907 ms

blue-block-bg-2.png

blue-block-bg-2.png

1910 ms

Fedex-Cover-384x384.png

Fedex-Cover-384x384.png

3112 ms

Fusion-Labs_Cover-384x384.png

Fusion-Labs_Cover-384x384.png

2541 ms

Goldwell-Cover-384x384.png

Goldwell-Cover-384x384.png

2826 ms

Ovations-Group-Cover-384x384.png

Ovations-Group-Cover-384x384.png

2257 ms

Titan-Cover-384x384.png

Titan-Cover-384x384.png

3031 ms

new-era-featured-384x384.jpg

new-era-featured-384x384.jpg

2028 ms

complete-featured-384x384.jpg

complete-featured-384x384.jpg

2538 ms

afriwise-featured-384x384.jpg

afriwise-featured-384x384.jpg

2514 ms

bs-support-featured-384x384.jpg

bs-support-featured-384x384.jpg

2769 ms

amsco-featured-384x384.jpg

amsco-featured-384x384.jpg

2792 ms

lourenco-miguel-featured-384x384.jpg

lourenco-miguel-featured-384x384.jpg

2795 ms

strategy-icon.png

strategy-icon.png

3022 ms

collect

collect

13 ms

collect

collect

109 ms

ga-audiences

ga-audiences

62 ms

FunctionPro-Medium.woff

FunctionPro-Medium.woff

2813 ms

FunctionPro-Condensed.woff

FunctionPro-Condensed.woff

2576 ms

OpenSans.woff

OpenSans.woff

2842 ms

OpenSans-Light.woff

OpenSans-Light.woff

3030 ms

entypo-fontello.woff

entypo-fontello.woff

2553 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

2817 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

2571 ms

icomoon.woff

icomoon.woff

2611 ms

web-design-icon.png

web-design-icon.png

2716 ms

mobile-icon.png

mobile-icon.png

2586 ms

marketing-icon.png

marketing-icon.png

2578 ms

client-logos-bg.jpg

client-logos-bg.jpg

2573 ms

blackstar-logo.png

blackstar-logo.png

2516 ms

ccs-logo.png

ccs-logo.png

2528 ms

complete-cyclist-logo.png

complete-cyclist-logo.png

2533 ms

douglas-green-logo.png

douglas-green-logo.png

2533 ms

fedex-logo.png

fedex-logo.png

2533 ms

field-fresh-logo.png

field-fresh-logo.png

2364 ms

frontseat-logo.png

frontseat-logo.png

2477 ms

light-for-life-logo.png

light-for-life-logo.png

2147 ms

origin-logo.png

origin-logo.png

2160 ms

resolution-health-logo.png

resolution-health-logo.png

2168 ms

sais-logo.png

sais-logo.png

2183 ms

teachers-logo.png

teachers-logo.png

2219 ms

titan-electrical-logo.png

titan-electrical-logo.png

2265 ms

Afriwise.png

Afriwise.png

2048 ms

AMSCO.png

AMSCO.png

1805 ms

Flower-Culture.png

Flower-Culture.png

1790 ms

GOLDWELL.png

GOLDWELL.png

1805 ms

Safripol.png

Safripol.png

1616 ms

BSG_Banners_Digital_V21-113x85.jpg

BSG_Banners_Digital_V21-113x85.jpg

1752 ms

social-media-113x85.jpg

social-media-113x85.jpg

1764 ms

web-trends-113x85.gif

web-trends-113x85.gif

1747 ms

google-partner.png

google-partner.png

1557 ms

iab1.png

iab1.png

1567 ms

preload-dark-big.gif

preload-dark-big.gif

1579 ms

Accessibility Review

blacksnowdigital.co.za accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

blacksnowdigital.co.za best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

blacksnowdigital.co.za SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Blacksnowdigital.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Blacksnowdigital.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

blacksnowdigital.co.za

Open Graph description is not detected on the main page of Black Snow Digital. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: