Access borders.jp. Marketing Applications

First Response

382 ms

Resources Loaded

8.5 sec

Page Rendered

1.5 sec

borders.jp screenshot

About Website

Visit borders.jp now to see the best up-to-date Borders content for Japan and also check out these interesting facts you probably never knew about borders.jp

マーケティングインテリジェンスプロバイダー

Visit borders.jp

Key Findings

We analyzed Borders.jp page load time and found that the first response time was 382 ms and then it took 9.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

borders.jp

382 ms

mkt-apps.com

943 ms

import.css

181 ms

home.css

536 ms

html5.js

482 ms

Our browser made a total of 141 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Borders.jp, 97% (137 requests) were made to Mkt-apps.com and 1% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2 sec) relates to the external source Mkt-apps.com.

Content Size

4.8 MB

After Optimization

3.9 MB

In fact, the total size of Borders.jp main page is 4.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 4.1 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 19.1 kB

Original 25.6 kB
After minification 25.1 kB
After compression 6.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.1 kB or 75% of the original size.

Image Optimization

-7%

Potential reduce by 297.9 kB

Original 4.1 MB
After minification 3.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Borders images are well optimized though.

JavaScript Optimization

-79%

Potential reduce by 522.8 kB

Original 664.3 kB
After minification 483.4 kB
After compression 141.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 522.8 kB or 79% of the original size.

CSS Optimization

-87%

Potential reduce by 51.9 kB

Original 59.7 kB
After minification 48.3 kB
After compression 7.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Borders.jp needs all CSS files to be minified and compressed as it can save up to 51.9 kB or 87% of the original size.

Requests Now

138

After Optimization

123

The browser has sent 138 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Borders. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Language and Encoding

Language Detected

JA
Language Claimed

N/A
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Borders.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Borders.jp main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

borders.jp

Open Graph description is not detected on the main page of Borders. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: