Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 72% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

brandandco.com.au

Luxury Branding Agency Sydney - Brand & Co

Page Load Speed

11.2 sec in total

First Response

1.3 sec

Resources Loaded

9.5 sec

Page Rendered

308 ms

brandandco.com.au screenshot

About Website

Visit brandandco.com.au now to see the best up-to-date Brand And Co content for Australia and also check out these interesting facts you probably never knew about brandandco.com.au

A luxury branding agency that thinks strategically & plays creatively. We specialise in strategy-led branding and creative design.

Visit brandandco.com.au

Key Findings

We analyzed Brandandco.com.au page load time and found that the first response time was 1.3 sec and then it took 9.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

brandandco.com.au performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

7/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value21.3 s

0/100

10%

TBT (Total Blocking Time)

Value2,330 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.028

100/100

15%

TTI (Time to Interactive)

Value14.9 s

8/100

10%

Network Requests Diagram

www.brandandco.com.au

1347 ms

style.css

354 ms

nav-top.css

474 ms

default.css

476 ms

fixed-1024.css

477 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 88% of them (49 requests) were addressed to the original Brandandco.com.au, 7% (4 requests) were made to Maps.googleapis.com and 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.8 sec) belongs to the original domain Brandandco.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 701.4 kB (31%)

Content Size

2.2 MB

After Optimization

1.5 MB

In fact, the total size of Brandandco.com.au main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 20.3 kB

  • Original 26.2 kB
  • After minification 24.0 kB
  • After compression 5.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 20.3 kB or 78% of the original size.

Image Optimization

-4%

Potential reduce by 54.4 kB

  • Original 1.4 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand And Co images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 445.7 kB

  • Original 646.1 kB
  • After minification 616.1 kB
  • After compression 200.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 445.7 kB or 69% of the original size.

CSS Optimization

-88%

Potential reduce by 180.9 kB

  • Original 205.5 kB
  • After minification 161.1 kB
  • After compression 24.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandandco.com.au needs all CSS files to be minified and compressed as it can save up to 180.9 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 31 (61%)

Requests Now

51

After Optimization

20

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand And Co. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

brandandco.com.au accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

brandandco.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

brandandco.com.au SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandandco.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brandandco.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Brand And Co. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: