18.2 sec in total
1.4 sec
16.2 sec
637 ms
Click here to check amazing Brand Collective content for Australia. Otherwise, check out these important facts you probably never knew about brandcollective.com.au
Our iconic stable of brands includes Hush Puppies, Clarks, Volley, Julius Marlow, Superdry, Mossimo, Sachi and Grosby.
Visit brandcollective.com.auWe analyzed Brandcollective.com.au page load time and found that the first response time was 1.4 sec and then it took 16.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster. This domain responded with an error, which can significantly jeopardize Brandcollective.com.au rating and web reputation
brandcollective.com.au performance score
name
value
score
weighting
Value6.5 s
2/100
10%
Value9.2 s
1/100
25%
Value8.2 s
20/100
10%
Value360 ms
72/100
30%
Value0.08
94/100
15%
Value9.9 s
27/100
10%
1371 ms
2829 ms
26 ms
41 ms
47 ms
Our browser made a total of 99 requests to load all elements on the main page. We found that 77% of them (76 requests) were addressed to the original Brandcollective.com.au, 7% (7 requests) were made to Fonts.gstatic.com and 5% (5 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (6.1 sec) belongs to the original domain Brandcollective.com.au.
Page size can be reduced by 753.3 kB (36%)
2.1 MB
1.3 MB
In fact, the total size of Brandcollective.com.au main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.
Potential reduce by 52.7 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 52.7 kB or 83% of the original size.
Potential reduce by 20.7 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Collective images are well optimized though.
Potential reduce by 352.0 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 352.0 kB or 63% of the original size.
Potential reduce by 327.9 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandcollective.com.au needs all CSS files to be minified and compressed as it can save up to 327.9 kB or 85% of the original size.
Number of requests can be reduced by 59 (70%)
84
25
The browser has sent 84 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Collective. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 41 to 1 for JavaScripts and from 20 to 1 for CSS and as a result speed up the page load time.
brandcollective.com.au
1371 ms
www.brandcollective.com.au
2829 ms
css
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41 ms
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45 ms
layout.css
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magnificpopup.css
943 ms
style.css
781 ms
fontello.css
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layerslider.css
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css
44 ms
styles.css
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tp_twitter_plugin.css
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frontend.css
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general_module_lib.js
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analytics.js
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bc-logo-retina.png
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171114-moss-leader-_0007_CLARKS-300x300.jpg
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brandcollective.com.au accessibility score
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Buttons do not have an accessible name
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
brandcollective.com.au best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
brandcollective.com.au SEO score
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandcollective.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandcollective.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
brandcollective.com.au
Open Graph data is detected on the main page of Brand Collective. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: