Tools & Wizards About Us
brandgenetics.com screenshot

Report Summary

  • 69

    Performance

    Renders faster than
    81% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 69% of websites

  • 85

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

brandgenetics.com

Brand Genetics Human-First Insight & Innovation

Page Load Speed

12.2 sec in total

First Response

2.1 sec

Resources Loaded

8.2 sec

Page Rendered

1.9 sec

brandgenetics.com screenshot

About Website

Welcome to brandgenetics.com homepage info - get ready to check Brand Genetics best content for India right away, or after learning these important things about brandgenetics.com

The global insight and innovation consultancy dedicated to unlocking growth by thinking human-first so that you can win in today’s market and in tomorrow’s

Visit brandgenetics.com

Key Findings

We analyzed Brandgenetics.com page load time and found that the first response time was 2.1 sec and then it took 10.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

brandgenetics.com performance score

69

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.1 s

82/100

10%

LCP (Largest Contentful Paint)

Value6.8 s

8/100

25%

SI (Speed Index)

Value3.0 s

94/100

10%

TBT (Total Blocking Time)

Value170 ms

93/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value6.2 s

62/100

10%

Network Requests Diagram

brandgenetics.com

2074 ms

twemoji.js

412 ms

wp-emoji.js

160 ms

styles.css

160 ms

go_pricing_styles.css

497 ms

Our browser made a total of 145 requests to load all elements on the main page. We found that 69% of them (100 requests) were addressed to the original Brandgenetics.com, 12% (17 requests) were made to Maps.googleapis.com and 6% (8 requests) were made to Maps.gstatic.com. The less responsive or slowest element that took the longest time to load (3.1 sec) belongs to the original domain Brandgenetics.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.6 MB (38%)

Content Size

7.0 MB

After Optimization

4.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandgenetics.com main page is 7.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 3.8 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 144.8 kB

  • Original 177.4 kB
  • After minification 174.3 kB
  • After compression 32.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 144.8 kB or 82% of the original size.

Image Optimization

-4%

Potential reduce by 138.1 kB

  • Original 3.8 MB
  • After minification 3.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Genetics images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 1.2 MB

  • Original 1.6 MB
  • After minification 1.5 MB
  • After compression 480.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.2 MB or 71% of the original size.

CSS Optimization

-91%

Potential reduce by 1.2 MB

  • Original 1.3 MB
  • After minification 1.2 MB
  • After compression 122.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandgenetics.com needs all CSS files to be minified and compressed as it can save up to 1.2 MB or 91% of the original size.

Requests Breakdown

Number of requests can be reduced by 69 (48%)

Requests Now

144

After Optimization

75

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 144 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Genetics. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 42 to 1 for JavaScripts and from 24 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brandgenetics.com

brandgenetics.com

2074 ms

twemoji.js

twemoji.js

412 ms

wp-emoji.js

wp-emoji.js

160 ms

styles.css

styles.css

160 ms

go_pricing_styles.css

go_pricing_styles.css

497 ms

owl.carousel.css

owl.carousel.css

580 ms

font-awesome.min.css

font-awesome.min.css

320 ms

style-front_end.css

style-front_end.css

319 ms

settings.css

settings.css

656 ms

font-awesome.min.css

font-awesome.min.css

658 ms

basic.css

basic.css

492 ms

grid.css

grid.css

516 ms

theme-style.css

theme-style.css

1090 ms

elements.css

elements.css

1051 ms

responsive.css

responsive.css

854 ms

js_composer.min.css

js_composer.min.css

1725 ms

form-basic.css

form-basic.css

766 ms

css

css

26 ms

jquery.js

jquery.js

1172 ms

jquery-migrate.js

jquery-migrate.js

1007 ms

owl.carousel.js

owl.carousel.js

1403 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

1317 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

1666 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

1479 ms

modernizr.custom.js

modernizr.custom.js

1412 ms

css

css

14 ms

style.css

style.css

1163 ms

effect_style.css

effect_style.css

1574 ms

vcparticlesbackground.css

vcparticlesbackground.css

1257 ms

jquery.form.min.js

jquery.form.min.js

1565 ms

scripts.js

scripts.js

1323 ms

go_pricing_scripts.js

go_pricing_scripts.js

1564 ms

devicepx-jetpack.js

devicepx-jetpack.js

7 ms

gprofiles.js

gprofiles.js

56 ms

wpgroho.js

wpgroho.js

1564 ms

comment-reply.js

comment-reply.js

1564 ms

plugins.js

plugins.js

2031 ms

smartresize.js

smartresize.js

1565 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

1738 ms

packery-mode.pkgd.min.js

packery-mode.pkgd.min.js

1673 ms

main.js

main.js

2050 ms

wp-embed.js

wp-embed.js

1719 ms

js_composer_front.min.js

js_composer_front.min.js

1798 ms

vcparticlesbackground.js

vcparticlesbackground.js

1806 ms

api.js

api.js

46 ms

js

js

50 ms

e-201611.js

e-201611.js

23 ms

particles.min.js

particles.min.js

2045 ms

maps.js

maps.js

1885 ms

BG.png

BG.png

438 ms

BGinv.png

BGinv.png

435 ms

Hero-Image-4.jpg

Hero-Image-4.jpg

1310 ms

bg_logo_full1.png

bg_logo_full1.png

924 ms

Design-Sprint-560x315.jpg

Design-Sprint-560x315.jpg

923 ms

Superforecasting-560x315.jpg

Superforecasting-560x315.jpg

1268 ms

Birchbox-560x315.jpg

Birchbox-560x315.jpg

1178 ms

02-Other_web.jpg

02-Other_web.jpg

1665 ms

07-20150605_web.jpg

07-20150605_web.jpg

1640 ms

03-Other_web.jpg

03-Other_web.jpg

1662 ms

08-20150605_web.jpg

08-20150605_web.jpg

1819 ms

09-camila_web.jpg

09-camila_web.jpg

2014 ms

MattMichaud.jpg

MattMichaud.jpg

1980 ms

amy.jpg

amy.jpg

2616 ms

04-Other_web.jpg

04-Other_web.jpg

2298 ms

rachel.jpg

rachel.jpg

2394 ms

10-Catriona_web.jpg

10-Catriona_web.jpg

2554 ms

01-Other_web.jpg

01-Other_web.jpg

2627 ms

06-10250401-TishValles_web.jpg

06-10250401-TishValles_web.jpg

2839 ms

05-Other_web.jpg

05-Other_web.jpg

3088 ms

speeding-car-7-2.jpg

speeding-car-7-2.jpg

2914 ms

osmosis.woff

osmosis.woff

2715 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

3131 ms

ABInBev-1.jpg

ABInBev-1.jpg

2725 ms

Amex-1.jpg

Amex-1.jpg

2842 ms

Bacardi-1.jpg

Bacardi-1.jpg

2857 ms

Betfair-1.jpg

Betfair-1.jpg

2857 ms

Britvic.png

Britvic.png

3065 ms

ColgatePalmolive-1.jpg

ColgatePalmolive-1.jpg

2952 ms

ee-1.jpg

ee-1.jpg

2936 ms

Electrolux-1.jpg

Electrolux-1.jpg

2877 ms

GSK-1.jpg

GSK-1.jpg

2986 ms

Hakkasan.png

Hakkasan.png

2931 ms

Heineken-1.jpg

Heineken-1.jpg

2876 ms

Jagermeister-1.jpg

Jagermeister-1.jpg

2877 ms

Kenwood-1.jpg

Kenwood-1.jpg

2853 ms

Lloyds-Banking-Group-1.jpg

Lloyds-Banking-Group-1.jpg

2844 ms

recaptcha__en.js

recaptcha__en.js

380 ms

common.js

common.js

373 ms

map.js

map.js

370 ms

util.js

util.js

423 ms

marker.js

marker.js

368 ms

revolution.extension.video.min.js

revolution.extension.video.min.js

2761 ms

hovercard.css

hovercard.css

155 ms

services.css

services.css

157 ms

g.gif

g.gif

21 ms

revolution.extension.slideanims.min.js

revolution.extension.slideanims.min.js

2712 ms

revolution.extension.layeranimation.min.js

revolution.extension.layeranimation.min.js

2707 ms

onion.js

onion.js

48 ms

openhand_8_8.cur

openhand_8_8.cur

90 ms

stats.js

stats.js

50 ms

controls.js

controls.js

44 ms

ViewportInfoService.GetViewportInfo

ViewportInfoService.GetViewportInfo

94 ms

transparent.png

transparent.png

48 ms

css

css

18 ms

LVMH-1.jpg

LVMH-1.jpg

2278 ms

google4.png

google4.png

53 ms

mapcnt6.png

mapcnt6.png

42 ms

sv5.png

sv5.png

43 ms

vt

vt

86 ms

Mars-1.jpg

Mars-1.jpg

2223 ms

vt

vt

81 ms

vt

vt

77 ms

vt

vt

85 ms

vt

vt

79 ms

vt

vt

83 ms

tmapctrl.png

tmapctrl.png

17 ms

cb_scout5.png

cb_scout5.png

14 ms

tmapctrl4.png

tmapctrl4.png

17 ms

Muller-1.jpg

Muller-1.jpg

2222 ms

vt

vt

156 ms

AuthenticationService.Authenticate

AuthenticationService.Authenticate

40 ms

Nestle-1.jpg

Nestle-1.jpg

2045 ms

Pepsico-1.jpg

Pepsico-1.jpg

2076 ms

RB-1.jpg

RB-1.jpg

2074 ms

RedBull-1.jpg

RedBull-1.jpg

2009 ms

RussianStandard-1.jpg

RussianStandard-1.jpg

1812 ms

SportEngland-1.jpg

SportEngland-1.jpg

1866 ms

Symrise-1.jpg

Symrise-1.jpg

1508 ms

Economist-1.jpg

Economist-1.jpg

1452 ms

Tilda-1.jpg

Tilda-1.jpg

1299 ms

Unilever-1.jpg

Unilever-1.jpg

1340 ms

Warburtons-1.jpg

Warburtons-1.jpg

1337 ms

shopping-blur-7-2.jpg

shopping-blur-7-2.jpg

1474 ms

Hero-Image-Footer-1920x1280.jpg

Hero-Image-Footer-1920x1280.jpg

1640 ms

ajax-loader.gif

ajax-loader.gif

1147 ms

BG-locator.png

BG-locator.png

1081 ms

nr-885.min.js

nr-885.min.js

51 ms

fallback

fallback

29 ms

55d6590e0a

55d6590e0a

44 ms

fallback__ltr.css

fallback__ltr.css

3 ms

payload

payload

19 ms

css

css

52 ms

logo_48.png

logo_48.png

19 ms

refresh.png

refresh.png

17 ms

audio.png

audio.png

17 ms

Accessibility Review

brandgenetics.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

brandgenetics.com best practices score

85

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

brandgenetics.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandgenetics.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandgenetics.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandgenetics.com

Open Graph data is detected on the main page of Brand Genetics. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: