Report Summary

  • 70

    Performance

    Renders faster than
    81% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 87% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

brandnewship.com

Brand New Ship | Cleveland Web Development | St. Louis Web Development | St. Louis Mobile App Development | Cleveland Mobile App Development

Page Load Speed

2.8 sec in total

First Response

198 ms

Resources Loaded

679 ms

Page Rendered

2 sec

brandnewship.com screenshot

About Website

Visit brandnewship.com now to see the best up-to-date Brand New Ship content and also check out these interesting facts you probably never knew about brandnewship.com

Brand New Ship is a full service web development and mobile app development studio targeting tech startups. We have offices in Dallas TX, Fort Worth TX, St. Louis MO, and Cleveland OH and can service ...

Visit brandnewship.com

Key Findings

We analyzed Brandnewship.com page load time and found that the first response time was 198 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

brandnewship.com performance score

70

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.0 s

85/100

10%

LCP (Largest Contentful Paint)

Value7.5 s

4/100

25%

SI (Speed Index)

Value3.1 s

93/100

10%

TBT (Total Blocking Time)

Value120 ms

97/100

30%

CLS (Cumulative Layout Shift)

Value0.017

100/100

15%

TTI (Time to Interactive)

Value5.9 s

66/100

10%

Network Requests Diagram

brandnewship.com

198 ms

www.brandnewship.com

121 ms

main.css

26 ms

css

19 ms

jquery.min.js

6 ms

Our browser made a total of 19 requests to load all elements on the main page. We found that 58% of them (11 requests) were addressed to the original Brandnewship.com, 16% (3 requests) were made to Fonts.gstatic.com and 11% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (310 ms) relates to the external source S3-eu-west-1.amazonaws.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 103.4 kB (2%)

Content Size

5.6 MB

After Optimization

5.5 MB

In fact, the total size of Brandnewship.com main page is 5.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 5.5 MB which makes up the majority of the site volume.

HTML Optimization

-68%

Potential reduce by 6.2 kB

  • Original 9.1 kB
  • After minification 8.2 kB
  • After compression 3.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 6.2 kB or 68% of the original size.

Image Optimization

-1%

Potential reduce by 65.3 kB

  • Original 5.5 MB
  • After minification 5.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand New Ship images are well optimized though.

JavaScript Optimization

-37%

Potential reduce by 32.0 kB

  • Original 86.5 kB
  • After minification 86.5 kB
  • After compression 54.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 32.0 kB or 37% of the original size.

Requests Breakdown

Number of requests can be reduced by 3 (25%)

Requests Now

12

After Optimization

9

The browser has sent 12 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand New Ship. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

brandnewship.com accessibility score

95

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

brandnewship.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

brandnewship.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandnewship.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brandnewship.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph data is detected on the main page of Brand New Ship. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: