Report Summary

  • 49

    Performance

    Renders faster than
    68% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 75% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

brandstory.co.in

brandstory.co.in - Just another WordPress site

Page Load Speed

6.5 sec in total

First Response

314 ms

Resources Loaded

5.8 sec

Page Rendered

410 ms

brandstory.co.in screenshot

About Website

Visit brandstory.co.in now to see the best up-to-date Brandstory content and also check out these interesting facts you probably never knew about brandstory.co.in

Just another WordPress site

Visit brandstory.co.in

Key Findings

We analyzed Brandstory.co.in page load time and found that the first response time was 314 ms and then it took 6.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

brandstory.co.in performance score

49

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value4.7 s

33/100

25%

SI (Speed Index)

Value9.4 s

12/100

10%

TBT (Total Blocking Time)

Value380 ms

70/100

30%

CLS (Cumulative Layout Shift)

Value0.197

62/100

15%

TTI (Time to Interactive)

Value5.0 s

76/100

10%

Network Requests Diagram

www.brandstory.co.in

314 ms

3f3b5dee5276f99b6d5bfcf7e1a7be52

207 ms

d084e51196d50dd6735ff8a6e4d6f4f2

209 ms

c3641ca405dcd73b7ff9df11dac98d43

207 ms

pe-icon-7-stroke.css

159 ms

Our browser made a total of 129 requests to load all elements on the main page. We found that 87% of them (112 requests) were addressed to the original Brandstory.co.in, 7% (9 requests) were made to Fonts.googleapis.com and 5% (6 requests) were made to Db.onlinewebfonts.com. The less responsive or slowest element that took the longest time to load (4.7 sec) relates to the external source Ipss.in.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.9 MB (31%)

Content Size

6.2 MB

After Optimization

4.3 MB

In fact, the total size of Brandstory.co.in main page is 6.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 4.0 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 119.2 kB

  • Original 143.1 kB
  • After minification 134.7 kB
  • After compression 23.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 119.2 kB or 83% of the original size.

Image Optimization

-3%

Potential reduce by 108.6 kB

  • Original 4.0 MB
  • After minification 3.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brandstory images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 583.2 kB

  • Original 831.2 kB
  • After minification 815.4 kB
  • After compression 248.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 583.2 kB or 70% of the original size.

CSS Optimization

-87%

Potential reduce by 1.1 MB

  • Original 1.3 MB
  • After minification 1.2 MB
  • After compression 168.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandstory.co.in needs all CSS files to be minified and compressed as it can save up to 1.1 MB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 76 (63%)

Requests Now

120

After Optimization

44

The browser has sent 120 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brandstory. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 47 to 1 for JavaScripts and from 31 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

brandstory.co.in accessibility score

90

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

brandstory.co.in best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

brandstory.co.in SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandstory.co.in can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandstory.co.in main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Brandstory. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: