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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

brandtake.jp

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Page Load Speed

10.6 sec in total

First Response

2.1 sec

Resources Loaded

8.2 sec

Page Rendered

308 ms

brandtake.jp screenshot

About Website

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Key Findings

We analyzed Brandtake.jp page load time and found that the first response time was 2.1 sec and then it took 8.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

brandtake.jp performance score

0

Network Requests Diagram

brandtake.jp

2054 ms

jquery-1.8.3.min.js

1424 ms

jquery-1.6.1.min.js

1321 ms

main.css

377 ms

jquery.fancybox-thumbs.css

408 ms

Our browser made a total of 77 requests to load all elements on the main page. We found that 88% of them (68 requests) were addressed to the original Brandtake.jp, 8% (6 requests) were made to Scontent.xx.fbcdn.net and 3% (2 requests) were made to Graph.facebook.com. The less responsive or slowest element that took the longest time to load (3.4 sec) belongs to the original domain Brandtake.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 343.4 kB (30%)

Content Size

1.1 MB

After Optimization

791.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandtake.jp main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 748.0 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 16.8 kB

  • Original 22.3 kB
  • After minification 20.9 kB
  • After compression 5.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 16.8 kB or 75% of the original size.

Image Optimization

-8%

Potential reduce by 60.5 kB

  • Original 748.0 kB
  • After minification 687.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brandtake images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 217.5 kB

  • Original 303.7 kB
  • After minification 257.5 kB
  • After compression 86.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 217.5 kB or 72% of the original size.

CSS Optimization

-79%

Potential reduce by 48.5 kB

  • Original 61.3 kB
  • After minification 46.3 kB
  • After compression 12.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandtake.jp needs all CSS files to be minified and compressed as it can save up to 48.5 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 37 (49%)

Requests Now

75

After Optimization

38

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 75 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brandtake. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brandtake.jp

brandtake.jp

2054 ms

jquery-1.8.3.min.js

jquery-1.8.3.min.js

1424 ms

jquery-1.6.1.min.js

jquery-1.6.1.min.js

1321 ms

main.css

main.css

377 ms

jquery.fancybox-thumbs.css

jquery.fancybox-thumbs.css

408 ms

jquery.fancybox.css

jquery.fancybox.css

411 ms

flexslider.css

flexslider.css

760 ms

jquery.flexslider.js

jquery.flexslider.js

1337 ms

jquery.fancybox.js

jquery.fancybox.js

1389 ms

jquery.fancybox-thumbs.js

jquery.fancybox-thumbs.js

835 ms

jquery.neosmart.fb.wall.css

jquery.neosmart.fb.wall.css

1176 ms

jquery.neosmart.fb.wall.js

jquery.neosmart.fb.wall.js

1301 ms

div.css

div.css

717 ms

p.css

p.css

364 ms

body.css

body.css

361 ms

ul.css

ul.css

389 ms

br.css

br.css

403 ms

h.css

h.css

419 ms

table.css

table.css

707 ms

dl.css

dl.css

754 ms

a.css

a.css

802 ms

img.css

img.css

791 ms

add.css

add.css

799 ms

481129438646738

481129438646738

177 ms

img_logo_top.png

img_logo_top.png

368 ms

bk_menu.png

bk_menu.png

368 ms

listmark_menu.png

listmark_menu.png

387 ms

bk_menu_hover.png

bk_menu_hover.png

387 ms

img_menu_01.png

img_menu_01.png

404 ms

img_menu_02.png

img_menu_02.png

428 ms

img_menu_03.png

img_menu_03.png

745 ms

img_menu_04.png

img_menu_04.png

764 ms

img_menu_05.png

img_menu_05.png

786 ms

img_menu_06.png

img_menu_06.png

809 ms

img_h2_01.png

img_h2_01.png

798 ms

pht_headertop.png

pht_headertop.png

2921 ms

img_h3_whatsnew.png

img_h3_whatsnew.png

1137 ms

b_outer.png

b_outer.png

2427 ms

loader-small.gif

loader-small.gif

1143 ms

btn_facebook.png

btn_facebook.png

1153 ms

btn_staff.png

btn_staff.png

1238 ms

img_h3_purchaseguide.png

img_h3_purchaseguide.png

1675 ms

btn_branditem.png

btn_branditem.png

1511 ms

btn_fashion.png

btn_fashion.png

1570 ms

btn_ticket.png

btn_ticket.png

1649 ms

btn_material.png

btn_material.png

1904 ms

btn_coral.png

btn_coral.png

1908 ms

img_h3_onlineshop.png

img_h3_onlineshop.png

2347 ms

btn_ichiba.png

btn_ichiba.png

2102 ms

btn_yafuoku.png

btn_yafuoku.png

2285 ms

img_h3_recommended.png

img_h3_recommended.png

2306 ms

btn_homepurchase.png

btn_homepurchase.png

2467 ms

btn_bagrental.png

btn_bagrental.png

2664 ms

btn_wrapping.png

btn_wrapping.png

2663 ms

btn_consignment.png

btn_consignment.png

2711 ms

btn_membership.png

btn_membership.png

2751 ms

btn_payment.png

btn_payment.png

2896 ms

listmark_sitemap.png

listmark_sitemap.png

3015 ms

img_h3_purchase.png

img_h3_purchase.png

3120 ms

listmark_sitemap_items.png

listmark_sitemap_items.png

3258 ms

feed

feed

138 ms

11163923_858306920928986_5589783209264146408_n.jpg

11163923_858306920928986_5589783209264146408_n.jpg

616 ms

photo.gif

photo.gif

58 ms

11196339_854476417978703_7351962506987182448_n.jpg

11196339_854476417978703_7351962506987182448_n.jpg

197 ms

11150206_848307535262258_6144307955270296673_n.jpg

11150206_848307535262258_6144307955270296673_n.jpg

61 ms

11084257_834618406631171_4938365777113357668_n.png

11084257_834618406631171_4938365777113357668_n.png

135 ms

10411016_829690897123922_3718137998277598328_n.jpg

10411016_829690897123922_3718137998277598328_n.jpg

177 ms

img_h3_serviceguide.png

img_h3_serviceguide.png

2938 ms

img_h3_store.png

img_h3_store.png

3195 ms

1012622_481134115312937_1761290051_n.png

1012622_481134115312937_1761290051_n.png

79 ms

img_h3_problem.png

img_h3_problem.png

3210 ms

icon_question.png

icon_question.png

3314 ms

icon_mail.png

icon_mail.png

3313 ms

img_h3_groupsite.png

img_h3_groupsite.png

3355 ms

listmark_groupsite_items.png

listmark_groupsite_items.png

3072 ms

img_logo_footer.png

img_logo_footer.png

3197 ms

listmark_gold_arrow.png

listmark_gold_arrow.png

3206 ms

SEO Factors

brandtake.jp SEO score

0

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    JA

  • Encoding

    SHIFT_JIS

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandtake.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and it matches the claimed language. Our system also found out that Brandtake.jp main page’s claimed encoding is shift_jis. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

brandtake.jp

Open Graph description is not detected on the main page of Brandtake. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: