Analyze Britannia Industries Limited - Official Website

Britannia Industries Limited - Official Website

Page load speed analysis

  • 70/100

    Good result
  • 8

    Successful tests
  • 0

    Failed test
  • First response

    1.1 sec

  • Resources loaded

    4.3 sec

  • Page rendered

    233 ms

  • Total page load time

    5.6 sec

Click here to check amazing Britannia content for India. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 1.1 sec and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Page optimization

  • HTML 62.7 kB
    Images 2.0 MB
    Javascripts 83.2 kB
    CSS 88.6 kB

    In fact, the total size of main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

    • Original 62.7 kB
    • After minification 52.7 kB
    • After compression 10.6 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.0 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 52.1 kB or 83% of the original size.

    • Original 2.0 MB
    • After optimization 2.0 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Britannia images are well optimized though.

    • Original 83.2 kB
    • After minification 72.2 kB
    • After compression 23.8 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 59.4 kB or 71% of the original size.

    • Original 88.6 kB
    • After minification 51.1 kB
    • After compression 12.9 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 75.7 kB or 85% of the original size.

Network requests diagram

  • analytics.js
  • style.css
  • mediatab.css
  • mediamobile_new.css
  • css
  • jpreloader.css
  • jquery.reject.css
  • media1.css
  • slick.css
  • css
  • britLogo.png
  • menu.png
  • biscuit.png
  • breads.png
  • cheese.png
  • cake.png
  • rusk.png
  • search1.png
  • search_popup.png
  • pure-magic-banner.jpg
  • homebg4.jpg
  • heavens-banner.jpg
  • yellow-pack_final.jpg
  • dairy-banner.jpg
  • scroll.png
  • arrowup.png
  • x_mark_final.png
  • collect
  • collect
  • jquery-1.11.2.min.js
  • jpreloader.js
  • jquery.reject.js
  • slick.min.js
  • blurrbg.png
  • littleheartsmarathon.jpg
  • process-2.jpg
  • Nutri-Consumption-copy.jpg
  • social.png
  • drop-menu-biscuits.png
  • drop-menu-bread.png
  • drop-menu-chees.png
  • drop-menu-cake.png
  • drop-menu-rusks.png
  • DINNextLTPro-Regular.woff
  • DINNextLTPro-Regular_gdi.woff
  • APH4jr0uSos5wiut5cpjronF5uFdDttMLvmWuJdhhgs.ttf

Our browser made a total of 47 requests to load all elements on the main page. We found that 85% of them (40 requests) were addressed to the original, 4% (2 requests) were made to and 4% (2 requests) were made to The less responsive or slowest element that took the longest time to load (3.5 sec) belongs to the original domain

Additional info on


The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Britannia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.









Possible request optimization











Normal result

IP address

This IP address is dedicated to This is the best domain hosting practice .

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 287
NS 86400
NS 86400

3600 Mname:
Serial: 2036577729
Refresh: 10000
Retry: 2400
Expire: 604800
Minimum-ttl: 3600
MX 300 Pri: 10

Language and encoding

Normal result


EN en language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 98% of all visits is India. It lies approximately 2230 miles away from the server location (Singapore) and such a distance cannot critically affect website speed, but moving the server closer to their user base in India can speed up page load time anyway.

Normal result

Good result

Social Sharing Optimization

Open Graph data is detected on the main page of Britannia. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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