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business.govt.nz screenshot

Report Summary

  • 10

    Performance

    Renders faster than
    23% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 77

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

business.govt.nz

Home — business.govt.nz

Page Load Speed

10.2 sec in total

First Response

618 ms

Resources Loaded

9.3 sec

Page Rendered

363 ms

business.govt.nz screenshot

About Website

Click here to check amazing Business content for New Zealand. Otherwise, check out these important facts you probably never knew about business.govt.nz

We package government information into handy tools and advice to help small businesses like yours get on and get ahead

Visit business.govt.nz

Key Findings

We analyzed Business.govt.nz page load time and found that the first response time was 618 ms and then it took 9.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

business.govt.nz performance score

10

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

2/100

25%

SI (Speed Index)

Value11.3 s

6/100

10%

TBT (Total Blocking Time)

Value1,970 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0.441

21/100

15%

TTI (Time to Interactive)

Value11.9 s

17/100

10%

Network Requests Diagram

business.govt.nz

618 ms

www.business.govt.nz

3346 ms

base-cachekey-cms-70511.css

762 ms

columns-cachekey-cms-70513.css

999 ms

resourcefmit.problemselector.stylesheetsproblemselector-cachekey-cms-70515.css

777 ms

Our browser made a total of 110 requests to load all elements on the main page. We found that 86% of them (95 requests) were addressed to the original Business.govt.nz, 3% (3 requests) were made to Google-analytics.com and 2% (2 requests) were made to Stats.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (3.3 sec) belongs to the original domain Business.govt.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 487.2 kB (27%)

Content Size

1.8 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Business.govt.nz main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 228.6 kB

  • Original 259.3 kB
  • After minification 168.8 kB
  • After compression 30.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 90.5 kB, which is 35% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 228.6 kB or 88% of the original size.

Image Optimization

-13%

Potential reduce by 188.8 kB

  • Original 1.5 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Business needs image optimization as it can save up to 188.8 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-62%

Potential reduce by 69.8 kB

  • Original 112.1 kB
  • After minification 112.0 kB
  • After compression 42.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 69.8 kB or 62% of the original size.

Requests Breakdown

Number of requests can be reduced by 58 (59%)

Requests Now

99

After Optimization

41

  • Images
  • JavaScript
  • CSS

The browser has sent 99 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Business. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

business.govt.nz

business.govt.nz

618 ms

www.business.govt.nz

www.business.govt.nz

3346 ms

base-cachekey-cms-70511.css

base-cachekey-cms-70511.css

762 ms

columns-cachekey-cms-70513.css

columns-cachekey-cms-70513.css

999 ms

resourcefmit.problemselector.stylesheetsproblemselector-cachekey-cms-70515.css

resourcefmit.problemselector.stylesheetsproblemselector-cachekey-cms-70515.css

777 ms

fmit.scrapyscrapytool-cachekey-cms-70518.css

fmit.scrapyscrapytool-cachekey-cms-70518.css

974 ms

tw.lightweightalert-cachekey-cms-705110.css

tw.lightweightalert-cachekey-cms-705110.css

782 ms

searchable_collections_panel-cachekey-cms-705114.css

searchable_collections_panel-cachekey-cms-705114.css

1330 ms

companies-cachekey-cms-705118.css

companies-cachekey-cms-705118.css

1360 ms

jquery-cachekey-cms-70511.js

jquery-cachekey-cms-70511.js

1954 ms

jquery.tablednd_0_5-cachekey-cms-70512.js

jquery.tablednd_0_5-cachekey-cms-70512.js

1005 ms

dragdropreorder-cachekey-cms-70513.js

dragdropreorder-cachekey-cms-70513.js

1170 ms

sarissa-cachekey-cms-70515.js

sarissa-cachekey-cms-70515.js

1997 ms

make-sane-ids-cachekey-cms-70517.js

make-sane-ids-cachekey-cms-70517.js

1366 ms

pgv_sg_mootools-cachekey-cms-70518.js

pgv_sg_mootools-cachekey-cms-70518.js

1709 ms

fckeditor-cachekey-cms-70519.js

fckeditor-cachekey-cms-70519.js

1744 ms

searchextra-cachekey-cms-705111.js

searchextra-cachekey-cms-705111.js

1754 ms

tooltip-enable-cachekey-cms-705112.js

tooltip-enable-cachekey-cms-705112.js

1852 ms

resourcefmit.industrycontacts.javascriptfmit.industrycontacts-cachekey-cms-705113.js

resourcefmit.industrycontacts.javascriptfmit.industrycontacts-cachekey-cms-705113.js

1902 ms

resourcefmit.problemselector.javascriptproblemselector-cachekey-cms-705115.js

resourcefmit.problemselector.javascriptproblemselector-cachekey-cms-705115.js

2902 ms

resourcesharedfixes.javascriptplone_calendar_fix-cachekey-cms-705116.js

resourcesharedfixes.javascriptplone_calendar_fix-cachekey-cms-705116.js

1969 ms

resourceenterprise.site.javascriptenterprise-cachekey-cms-705118.js

resourceenterprise.site.javascriptenterprise-cachekey-cms-705118.js

2251 ms

pixel.gif

pixel.gif

192 ms

marquee.gif

marquee.gif

202 ms

analytics.js

analytics.js

32 ms

body_dodge_vbg.png

body_dodge_vbg.png

205 ms

image

image

202 ms

image

image

210 ms

image

image

206 ms

search_options_arrow.png

search_options_arrow.png

199 ms

mega2011_close.png

mega2011_close.png

199 ms

business_pdf_logo.jpg

business_pdf_logo.jpg

395 ms

image

image

977 ms

image

image

613 ms

thumbimage

thumbimage

412 ms

thumbimage

thumbimage

603 ms

image

image

808 ms

thumbimage

thumbimage

597 ms

image

image

850 ms

CM_Web_Tile_for_BG_homepage.jpg

CM_Web_Tile_for_BG_homepage.jpg

991 ms

cwu_submit.png

cwu_submit.png

802 ms

fb.png

fb.png

805 ms

in.png

in.png

1000 ms

yt.png

yt.png

996 ms

611b84fa17db6b17d81a7b85ee0b8a9c

611b84fa17db6b17d81a7b85ee0b8a9c

1045 ms

d66d82e69bc04436a5a9674c0e80f2f3

d66d82e69bc04436a5a9674c0e80f2f3

1084 ms

e77e08ae3c75b6062f24335249c71e53

e77e08ae3c75b6062f24335249c71e53

1220 ms

14fb1be3f364528867873c36742b9a52

14fb1be3f364528867873c36742b9a52

1263 ms

b9b2e4f63a59a9495c15323faf02f5a1

b9b2e4f63a59a9495c15323faf02f5a1

1233 ms

0e1f9122ca54e7f09fe8536653bd52a8

0e1f9122ca54e7f09fe8536653bd52a8

1231 ms

CO1.png

CO1.png

1244 ms

link-to-the-new-zealand-government-website2.png

link-to-the-new-zealand-government-website2.png

1284 ms

spinner.gif

spinner.gif

1414 ms

gtm.js

gtm.js

46 ms

bizgovt_header_blackstripe_vbg_2013.png

bizgovt_header_blackstripe_vbg_2013.png

1421 ms

bizgovt_header_graystripe_vbg_2013.png

bizgovt_header_graystripe_vbg_2013.png

1418 ms

bus_button.png

bus_button.png

1438 ms

bizgovt_header_grad_logo.png

bizgovt_header_grad_logo.png

1451 ms

search_corners.png

search_corners.png

1472 ms

search_vbg.png

search_vbg.png

1598 ms

search_box_froo.png

search_box_froo.png

1606 ms

input_background.png

input_background.png

1612 ms

collect

collect

12 ms

collect

collect

117 ms

collect

collect

65 ms

9769.js

9769.js

71 ms

collect

collect

100 ms

iframe_api

iframe_api

96 ms

s

s

27 ms

t.js

t.js

74 ms

u

u

47 ms

ga-audiences

ga-audiences

45 ms

bizgovt_search_button.png

bizgovt_search_button.png

1458 ms

bizgovt_search_arrow.png

bizgovt_search_arrow.png

1487 ms

mega2011_selector_vbg.png

mega2011_selector_vbg.png

1607 ms

mega2011_left_end_gray_bordered_bp.png

mega2011_left_end_gray_bordered_bp.png

1608 ms

www-widgetapi.js

www-widgetapi.js

33 ms

mega2011_tab_vbg.png

mega2011_tab_vbg.png

1618 ms

s

s

7 ms

mega2011_right_end_bp.png

mega2011_right_end_bp.png

1460 ms

breadcrumb_2012_vbg_1x21.png

breadcrumb_2012_vbg_1x21.png

1443 ms

breadcrumb_2012_ends_9x21.png

breadcrumb_2012_ends_9x21.png

1290 ms

business_slide_bubble.png

business_slide_bubble.png

1402 ms

business_slide_shadow.png

business_slide_shadow.png

1392 ms

normal-black.png

normal-black.png

1219 ms

resource_list_icon_template.png

resource_list_icon_template.png

1250 ms

resource_list_icon_calculator.png

resource_list_icon_calculator.png

1245 ms

resource_list_icon_pdf.png

resource_list_icon_pdf.png

1239 ms

resource_list_icon_onlinetraining.png

resource_list_icon_onlinetraining.png

1227 ms

tw.accordion_bp-2012_vbg.png

tw.accordion_bp-2012_vbg.png

1208 ms

tw.accordion_bp-2012_rss.png

tw.accordion_bp-2012_rss.png

1221 ms

tw.accordion_bp-2012_active_vbg.png

tw.accordion_bp-2012_active_vbg.png

1247 ms

starting-a-business.jpg

starting-a-business.jpg

1212 ms

compliance-matters

compliance-matters

1213 ms

regional-partners.jpg

regional-partners.jpg

1173 ms

onecheck.jpg

onecheck.jpg

1164 ms

grants-and-funding.jpg

grants-and-funding.jpg

1186 ms

tw.accordion_bp-2012_active_marker.png

tw.accordion_bp-2012_active_marker.png

1201 ms

gst-icon.png

gst-icon.png

1194 ms

mega2011_icons.png

mega2011_icons.png

1212 ms

gamboriniDeli_1.jpg

gamboriniDeli_1.jpg

1742 ms

gamboriniDeli_2.jpg

gamboriniDeli_2.jpg

1744 ms

gamboriniDeli_3.jpg

gamboriniDeli_3.jpg

1776 ms

gamboriniDeli_4.jpg

gamboriniDeli_4.jpg

1778 ms

gamboriniDeli_5.jpg

gamboriniDeli_5.jpg

1601 ms

gamboriniDeli_6.jpg

gamboriniDeli_6.jpg

1810 ms

thumbnail

thumbnail

1777 ms

tw.video_arrow.png

tw.video_arrow.png

1731 ms

thumbnail

thumbnail

606 ms

widgets.js

widgets.js

5 ms

Accessibility Review

business.govt.nz accessibility score

92

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

business.govt.nz best practices score

77

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

business.govt.nz SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Business.govt.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Business.govt.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

business.govt.nz

Open Graph description is not detected on the main page of Business. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: