Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 67% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 81

    SEO

    Google-friendlier than
    43% of websites

businessnorth.com

businessnorth.com | BusinessNorth of Duluth, Minnesota publishes the latest business news for Northeastern Minnesota and Northwestern Wisconsin includ...

Page Load Speed

4.7 sec in total

First Response

69 ms

Resources Loaded

4 sec

Page Rendered

642 ms

businessnorth.com screenshot

About Website

Click here to check amazing Business North content for United States. Otherwise, check out these important facts you probably never knew about businessnorth.com

The Indianhead and Iron Range region's authority for business news serving northern Minnesota and northern Wisconsin.

Visit businessnorth.com

Key Findings

We analyzed Businessnorth.com page load time and found that the first response time was 69 ms and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

businessnorth.com performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

39/100

10%

LCP (Largest Contentful Paint)

Value26.7 s

0/100

25%

SI (Speed Index)

Value12.7 s

3/100

10%

TBT (Total Blocking Time)

Value4,550 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.363

30/100

15%

TTI (Time to Interactive)

Value32.6 s

0/100

10%

Network Requests Diagram

businessnorth.com

69 ms

www.businessnorth.com

97 ms

bootstrap.min.c58a1beaa3640fa94c3db09673c4d95c.css

132 ms

layout.214f487d157f8d3739105bfac8086bac.css

149 ms

theme-basic.6ee2c17f3ef34e32b5fa02524f5978e7.css

142 ms

Our browser made a total of 98 requests to load all elements on the main page. We found that 14% of them (14 requests) were addressed to the original Businessnorth.com, 35% (34 requests) were made to Bloximages.newyork1.vip.townnews.com and 17% (17 requests) were made to Discoverevvnt.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Stats.g.doubleclick.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 430.2 kB (46%)

Content Size

926.7 kB

After Optimization

496.5 kB

In fact, the total size of Businessnorth.com main page is 926.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. HTML takes 440.7 kB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 395.4 kB

  • Original 440.7 kB
  • After minification 395.7 kB
  • After compression 45.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 395.4 kB or 90% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 175.5 kB
  • After minification 175.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Business North images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 22.1 kB

  • Original 245.3 kB
  • After minification 245.0 kB
  • After compression 223.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-19%

Potential reduce by 12.6 kB

  • Original 65.2 kB
  • After minification 65.2 kB
  • After compression 52.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Businessnorth.com needs all CSS files to be minified and compressed as it can save up to 12.6 kB or 19% of the original size.

Requests Breakdown

Number of requests can be reduced by 66 (76%)

Requests Now

87

After Optimization

21

The browser has sent 87 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Business North. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 64 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

businessnorth.com accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

businessnorth.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

businessnorth.com SEO score

81

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Businessnorth.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Businessnorth.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Business North. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: