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de.bluenile.co.uk screenshot

Report Summary

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    Performance

  • 0

    Accessibility

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    Best Practices

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    SEO

de.bluenile.co.uk

Blue Nile: Diamond Jewellers – Engagement, Wedding Rings & Fine Jewellery

Page Load Speed

1.9 sec in total

First Response

445 ms

Resources Loaded

1.1 sec

Page Rendered

392 ms

de.bluenile.co.uk screenshot

About Website

Welcome to de.bluenile.co.uk homepage info - get ready to check De Blue Nile best content right away, or after learning these important things about de.bluenile.co.uk

Blue Nile is the world's leading diamond jeweller online for engagement and wedding rings. Expect lower markups and higher quality fine jewellery. Free Shipping.

Visit de.bluenile.co.uk

Key Findings

We analyzed De.bluenile.co.uk page load time and found that the first response time was 445 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

de.bluenile.co.uk performance score

0

Network Requests Diagram

445 ms

main-shell.ae377d440c7a502012dc71a1f3cfe28d.css

18 ms

popup.cdc316d529d545b9d63f8d1fa50eba1e.css

12 ms

navpage.6879e63a81f734e8ef4dc16d8b757258.css

28 ms

media.match.725af18d3b9d60224bf3d2b7eb2e7d02.js

14 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original De.bluenile.co.uk, 34% (12 requests) were made to Img.bluenile.com and 3% (1 request) were made to Bluenile.com. The less responsive or slowest element that took the longest time to load (445 ms) relates to the external source Bluenile.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 872.1 kB (61%)

Content Size

1.4 MB

After Optimization

552.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of De.bluenile.co.uk main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 655.3 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 95.6 kB

  • Original 116.5 kB
  • After minification 98.9 kB
  • After compression 20.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.5 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 95.6 kB or 82% of the original size.

Image Optimization

-13%

Potential reduce by 45.0 kB

  • Original 345.8 kB
  • After minification 300.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, De Blue Nile needs image optimization as it can save up to 45.0 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-71%

Potential reduce by 466.2 kB

  • Original 655.3 kB
  • After minification 655.2 kB
  • After compression 189.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 466.2 kB or 71% of the original size.

CSS Optimization

-86%

Potential reduce by 265.3 kB

  • Original 307.3 kB
  • After minification 304.9 kB
  • After compression 42.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. De.bluenile.co.uk needs all CSS files to be minified and compressed as it can save up to 265.3 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (22%)

Requests Now

32

After Optimization

25

  • Images
  • JavaScript
  • CSS

The browser has sent 32 CSS, Javascripts, AJAX and image requests in order to completely render the main page of De Blue Nile. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

445 ms

main-shell.ae377d440c7a502012dc71a1f3cfe28d.css

main-shell.ae377d440c7a502012dc71a1f3cfe28d.css

18 ms

popup.cdc316d529d545b9d63f8d1fa50eba1e.css

popup.cdc316d529d545b9d63f8d1fa50eba1e.css

12 ms

navpage.6879e63a81f734e8ef4dc16d8b757258.css

navpage.6879e63a81f734e8ef4dc16d8b757258.css

28 ms

media.match.725af18d3b9d60224bf3d2b7eb2e7d02.js

media.match.725af18d3b9d60224bf3d2b7eb2e7d02.js

14 ms

before-body-content.4d002f7f18e4a219152f8aa963ad5c9b.js

before-body-content.4d002f7f18e4a219152f8aa963ad5c9b.js

14 ms

DEU.png

DEU.png

397 ms

BN_headerlogo_brilliance_378x94.png

BN_headerlogo_brilliance_378x94.png

12 ms

bn-drawer-bg-texture-41x41.jpg

bn-drawer-bg-texture-41x41.jpg

5 ms

diamond-icon-halved.png

diamond-icon-halved.png

7 ms

krm-crosshatch-bg-79x80-fs8.png

krm-crosshatch-bg-79x80-fs8.png

7 ms

pxl.gif

pxl.gif

6 ms

diamond_search_module_bg_light.png

diamond_search_module_bg_light.png

18 ms

diamond-halved.png

diamond-halved.png

21 ms

logo1

logo1

18 ms

global.d1b93d785236855e511d26a407850d1d.js

global.d1b93d785236855e511d26a407850d1d.js

57 ms

main-shell.608e64ed43d9261a8da36d11fbd57564.js

main-shell.608e64ed43d9261a8da36d11fbd57564.js

14 ms

popup.dacc4497d6cbd7d63b683424a65fb0f6.js

popup.dacc4497d6cbd7d63b683424a65fb0f6.js

14 ms

navpage.c686bf66bc8099b9c1498aa776c2d9e8.js

navpage.c686bf66bc8099b9c1498aa776c2d9e8.js

18 ms

bug_BizRate_logo_87x55.gif

bug_BizRate_logo_87x55.gif

15 ms

logo4

logo4

16 ms

logo5_verisign

logo5_verisign

16 ms

blue-nile-BBB_logo

blue-nile-BBB_logo

16 ms

icon-font.woff

icon-font.woff

103 ms

crimsontext-roman-webfont.woff

crimsontext-roman-webfont.woff

104 ms

gtm.js

gtm.js

84 ms

PresetRings_HERO_B_071415

PresetRings_HERO_B_071415

69 ms

bc.cbhs

bc.cbhs

108 ms

44968_HERO_0714_EVRGN

44968_HERO_0714_EVRGN

70 ms

57108_57111_HERO_A_122115

57108_57111_HERO_A_122115

71 ms

6283_7823_HERO_A_0514_EVRGN

6283_7823_HERO_A_0514_EVRGN

68 ms

2016_Summer_Sale_rotator

2016_Summer_Sale_rotator

70 ms

41101_HERO_0514_EVRGN

41101_HERO_0514_EVRGN

72 ms

33601_33603_heroV20513

33601_33603_heroV20513

72 ms

128_HERO_1113_EVRGN

128_HERO_1113_EVRGN

71 ms

SEO Factors

de.bluenile.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise De.bluenile.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that De.bluenile.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

de.bluenile.co.uk

Open Graph description is not detected on the main page of De Blue Nile. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: