Tools & Wizards About Us
news.bipa.at screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

news.bipa.at

Unternehmen - Der größte Drogerie-Fachhändler Österreichs | BIPA

Page Load Speed

3.1 sec in total

First Response

401 ms

Resources Loaded

2.4 sec

Page Rendered

371 ms

news.bipa.at screenshot

About Website

Visit news.bipa.at now to see the best up-to-date News BIPA content for Austria and also check out these interesting facts you probably never knew about news.bipa.at

BIPA ist eine preisstarke, moderne Drogerie für alle und begeistert mit Beauty und Duft. BIPA führt internationale Top-Marken sowie erfolgreiche Eigenmarken-Produkte aus den Bereichen Make-up, Duft, K...

Visit news.bipa.at

Key Findings

We analyzed News.bipa.at page load time and found that the first response time was 401 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

news.bipa.at performance score

0

Network Requests Diagram

about-unternehmen.html

401 ms

bipa-minified.css

16 ms

standard-fonts.css

13 ms

bipa-custom.css

14 ms

about.css

209 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original News.bipa.at, 4% (3 requests) were made to Bipa.at and 4% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Demandware.edgesuite.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (55%)

Content Size

1.9 MB

After Optimization

854.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of News.bipa.at main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 666.1 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 102.5 kB

  • Original 123.7 kB
  • After minification 111.6 kB
  • After compression 21.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 102.5 kB or 83% of the original size.

Image Optimization

-11%

Potential reduce by 70.7 kB

  • Original 649.0 kB
  • After minification 578.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, News BIPA needs image optimization as it can save up to 70.7 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-73%

Potential reduce by 489.1 kB

  • Original 666.1 kB
  • After minification 599.2 kB
  • After compression 177.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 489.1 kB or 73% of the original size.

CSS Optimization

-83%

Potential reduce by 383.9 kB

  • Original 461.5 kB
  • After minification 459.1 kB
  • After compression 77.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. News.bipa.at needs all CSS files to be minified and compressed as it can save up to 383.9 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (30%)

Requests Now

64

After Optimization

45

  • Images
  • JavaScript
  • CSS

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of News BIPA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

about-unternehmen.html

about-unternehmen.html

401 ms

bipa-minified.css

bipa-minified.css

16 ms

standard-fonts.css

standard-fonts.css

13 ms

bipa-custom.css

bipa-custom.css

14 ms

about.css

about.css

209 ms

dwac-14.8.js

dwac-14.8.js

10 ms

Home-JSConstants

Home-JSConstants

106 ms

bipa-minified.js

bipa-minified.js

14 ms

google-tagmanager.js

google-tagmanager.js

11 ms

bipa-custom.js

bipa-custom.js

7 ms

about.js

about.js

162 ms

resxclsa.js

resxclsa.js

13 ms

webtrekk_v3.js

webtrekk_v3.js

17 ms

webtrekk_interface.js

webtrekk_interface.js

53 ms

dwanalytics.js

dwanalytics.js

53 ms

gretel.min.js

gretel.min.js

12 ms

65x65_0304_duftlayer1.jpg

65x65_0304_duftlayer1.jpg

215 ms

65x65_12_TrendigeWinterduefte.jpg

65x65_12_TrendigeWinterduefte.jpg

194 ms

65x65_12_DuefteFuerIhn.jpg

65x65_12_DuefteFuerIhn.jpg

216 ms

65x65_0506_fastenzeit1.jpg

65x65_0506_fastenzeit1.jpg

324 ms

65x65_0304_schoenumjedenpreis.jpg

65x65_0304_schoenumjedenpreis.jpg

216 ms

65x65_0304_lebensretter.jpg

65x65_0304_lebensretter.jpg

194 ms

65x65_12_FrostyLips2.jpg

65x65_12_FrostyLips2.jpg

231 ms

65x65_0304_tanztipps.jpg

65x65_0304_tanztipps.jpg

292 ms

65x65_12_MythosHandpflege1.jpg

65x65_12_MythosHandpflege1.jpg

328 ms

65x65_12_HautpflegeImWinter.jpg

65x65_12_HautpflegeImWinter.jpg

327 ms

65x65_12_SchlussMitBlasenentzuendung.jpg

65x65_12_SchlussMitBlasenentzuendung.jpg

327 ms

65x65_0304_flechtfrisur_play.jpg

65x65_0304_flechtfrisur_play.jpg

361 ms

65x65_0304_haareglaetten.jpg

65x65_0304_haareglaetten.jpg

398 ms

65x65_0304_haubenproblem.jpg

65x65_0304_haubenproblem.jpg

424 ms

65x65_12_NagelspaImGlas.jpg

65x65_12_NagelspaImGlas.jpg

447 ms

65x65_12_selfie.jpg

65x65_12_selfie.jpg

450 ms

65x65_duftguide_02.jpg

65x65_duftguide_02.jpg

448 ms

65x65_dufttyp_03.jpg

65x65_dufttyp_03.jpg

470 ms

65x65_0304_detox.jpg

65x65_0304_detox.jpg

507 ms

65x65_12_AntiAgingAusDerNatur2.jpg

65x65_12_AntiAgingAusDerNatur2.jpg

537 ms

65x65_0304_elternknigge.jpg

65x65_0304_elternknigge.jpg

561 ms

65x65_0304_wunderpo_play.jpg

65x65_0304_wunderpo_play.jpg

560 ms

65x65_12_BabypflegeImWinter.jpg

65x65_12_BabypflegeImWinter.jpg

561 ms

kapseln2.jpg

kapseln2.jpg

580 ms

65x65_08_BL_austria.jpg

65x65_08_BL_austria.jpg

641 ms

65x65_08_BL_upcycling.jpg

65x65_08_BL_upcycling.jpg

643 ms

zufriedenheitsgarantie_cwfb.jpg

zufriedenheitsgarantie_cwfb.jpg

858 ms

Navi_bipa_fotoshop_130x410.jpg

Navi_bipa_fotoshop_130x410.jpg

765 ms

280x200_BIPACard_neu.png

280x200_BIPACard_neu.png

766 ms

shopping_bonus_menu.png

shopping_bonus_menu.png

687 ms

about-filiale.jpg

about-filiale.jpg

814 ms

about-unternehmen.jpg

about-unternehmen.jpg

842 ms

X5FA1BEB782CE86B5D834A2B19E9D0CCB.js

X5FA1BEB782CE86B5D834A2B19E9D0CCB.js

226 ms

BIPA_objects.png

BIPA_objects.png

872 ms

kopf_hauptbanner.jpg

kopf_hauptbanner.jpg

1143 ms

logo.png

logo.png

719 ms

brooklynsamuelsfive-light.woff

brooklynsamuelsfive-light.woff

494 ms

brooklynsamuelsfive-medium.woff

brooklynsamuelsfive-medium.woff

505 ms

wt

wt

344 ms

gtm.js

gtm.js

73 ms

bg_breadcrumb_arrow.png

bg_breadcrumb_arrow.png

714 ms

bg_catref_arrows.png

bg_catref_arrows.png

744 ms

footer-bipacard.png

footer-bipacard.png

761 ms

analytics.js

analytics.js

22 ms

conversion_async.js

conversion_async.js

35 ms

ec.js

ec.js

11 ms

85 ms

collect

collect

27 ms

collect

collect

67 ms

31 ms

__Analytics-Tracking

__Analytics-Tracking

106 ms

style.css

style.css

7 ms

SEO Factors

news.bipa.at SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise News.bipa.at can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is German. Our system also found out that News.bipa.at main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

news.bipa.at

Open Graph data is detected on the main page of News BIPA. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: