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news.burton.com screenshot

Report Summary

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    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

news.burton.com

Burton.com | Burton Snowboards

Page Load Speed

3.4 sec in total

First Response

176 ms

Resources Loaded

2.4 sec

Page Rendered

815 ms

news.burton.com screenshot

About Website

Click here to check amazing News Burton content for China. Otherwise, check out these important facts you probably never knew about news.burton.com

Burton and its team of pro riders develop products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs, bag...

Visit news.burton.com

Key Findings

We analyzed News.burton.com page load time and found that the first response time was 176 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

news.burton.com performance score

0

Network Requests Diagram

news.burton.com

176 ms

www.burton.com

464 ms

site-build.css

21 ms

font-awesome.min.css

98 ms

homepage.min.css

16 ms

Our browser made a total of 95 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original News.burton.com, 45% (43 requests) were made to Akamai-ssl.burton.com and 7% (7 requests) were made to Demandware.edgesuite.net. The less responsive or slowest element that took the longest time to load (643 ms) relates to the external source Assets.zendesk.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (32%)

Content Size

4.8 MB

After Optimization

3.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of News.burton.com main page is 4.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.7 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 84.5 kB

  • Original 111.8 kB
  • After minification 103.6 kB
  • After compression 27.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 84.5 kB or 76% of the original size.

Image Optimization

-0%

Potential reduce by 13.1 kB

  • Original 2.7 MB
  • After minification 2.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. News Burton images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 1.3 MB

  • Original 1.8 MB
  • After minification 1.8 MB
  • After compression 543.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.3 MB or 71% of the original size.

CSS Optimization

-81%

Potential reduce by 130.4 kB

  • Original 160.6 kB
  • After minification 159.1 kB
  • After compression 30.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. News.burton.com needs all CSS files to be minified and compressed as it can save up to 130.4 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 31 (36%)

Requests Now

87

After Optimization

56

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 87 CSS, Javascripts, AJAX and image requests in order to completely render the main page of News Burton. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

news.burton.com

news.burton.com

176 ms

www.burton.com

www.burton.com

464 ms

site-build.css

site-build.css

21 ms

font-awesome.min.css

font-awesome.min.css

98 ms

homepage.min.css

homepage.min.css

16 ms

site-build.js

site-build.js

209 ms

mmcore.js

mmcore.js

8 ms

p13n.js

p13n.js

132 ms

dwac-14.8.js

dwac-14.8.js

9 ms

segment.js

segment.js

10 ms

secfld.vmmpxl.com

secfld.vmmpxl.com

62 ms

homepage-build.js

homepage-build.js

50 ms

embeds.js

embeds.js

23 ms

dwanalytics.js

dwanalytics.js

24 ms

gretel.min.js

gretel.min.js

25 ms

GT-Pressura-Light.woff

GT-Pressura-Light.woff

24 ms

GT-Pressura-Regular.woff

GT-Pressura-Regular.woff

16 ms

mmcore_old.js

mmcore_old.js

4 ms

43 ms

analytics.min.js

analytics.min.js

82 ms

main.js

main.js

643 ms

Burton_US-default.gif

Burton_US-default.gif

77 ms

global-sprite.png

global-sprite.png

62 ms

global-header-footer-sprite-ss15.svg

global-header-footer-sprite-ss15.svg

335 ms

SS16_nav_Transitional_Jackets_Mens.jpg

SS16_nav_Transitional_Jackets_Mens.jpg

62 ms

W16_nav_analog.jpg

W16_nav_analog.jpg

64 ms

SS16_nav_burtongirls.jpg

SS16_nav_burtongirls.jpg

66 ms

SS16_nav_Transitional_Jackets_Womens.jpg

SS16_nav_Transitional_Jackets_Womens.jpg

66 ms

W16_nav_youthBoots.jpg

W16_nav_youthBoots.jpg

65 ms

W16_nav_youthGloves.jpg

W16_nav_youthGloves.jpg

74 ms

W16_nav_cramzone.jpg

W16_nav_cramzone.jpg

67 ms

SS16_nav_LifetimeDayPacks.jpg

SS16_nav_LifetimeDayPacks.jpg

69 ms

W16_nav_frozen.jpg

W16_nav_frozen.jpg

72 ms

W16_nav_lamb.jpg

W16_nav_lamb.jpg

67 ms

BurtonBlog.jpg

BurtonBlog.jpg

69 ms

burton-blog-logo.svg

burton-blog-logo.svg

253 ms

BurtonGirlsBlogs.jpg

BurtonGirlsBlogs.jpg

69 ms

burton-girls-logo.svg

burton-girls-logo.svg

255 ms

SS16_hp_icon_LifetimeWarranty.png

SS16_hp_icon_LifetimeWarranty.png

69 ms

SS16_sl_sec_Transitional_Jackets_Mens_CA.jpg

SS16_sl_sec_Transitional_Jackets_Mens_CA.jpg

70 ms

SS16_sl_sec_LifetimeDayPacks_V2.jpg

SS16_sl_sec_LifetimeDayPacks_V2.jpg

71 ms

SS16_sl_sec_TechFleece_Womens_CA.jpg

SS16_sl_sec_TechFleece_Womens_CA.jpg

250 ms

13-Things-Road-Trip-Homepage-Banner-V1-1200x865.jpg

13-Things-Road-Trip-Homepage-Banner-V1-1200x865.jpg

243 ms

13-Things-Icon-Road-Trip.svg

13-Things-Icon-Road-Trip.svg

327 ms

noise-texture.png

noise-texture.png

193 ms

SS16_hp_Feature_SpringSummerLaunch.jpg

SS16_hp_Feature_SpringSummerLaunch.jpg

194 ms

SS16_hp_bg_SpringSummerLaunch.jpg

SS16_hp_bg_SpringSummerLaunch.jpg

278 ms

hp_behindFooter_SS16_desktop.jpg

hp_behindFooter_SS16_desktop.jpg

203 ms

global-header-footer-sprites.svg

global-header-footer-sprites.svg

278 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

267 ms

BURTON.js

BURTON.js

495 ms

addthis_widget.js

addthis_widget.js

236 ms

tr

tr

366 ms

GetListByUserWithInstagramAPI

GetListByUserWithInstagramAPI

530 ms

slideshow_left_arrow_white.svg

slideshow_left_arrow_white.svg

227 ms

slideshow_right_arrow_white.svg

slideshow_right_arrow_white.svg

229 ms

arrow-md-left-lt.png

arrow-md-left-lt.png

98 ms

arrow-md-right-lt.png

arrow-md-right-lt.png

94 ms

page-loader.gif

page-loader.gif

98 ms

dialog-close-button.png

dialog-close-button.png

97 ms

S16_EmailSignUp_lightbox.jpg

S16_EmailSignUp_lightbox.jpg

100 ms

p13n_generated.js

p13n_generated.js

202 ms

p

p

407 ms

conversion_async.js

conversion_async.js

208 ms

bat.js

bat.js

341 ms

fbevents.js

fbevents.js

340 ms

analytics.js

analytics.js

144 ms

300lo.json

300lo.json

139 ms

SS16_hp_Feature_LifetimeWarranty.jpg

SS16_hp_Feature_LifetimeWarranty.jpg

60 ms

SS16_hp_bg_LifetimeWarranty.jpg

SS16_hp_bg_LifetimeWarranty.jpg

63 ms

SS16_hp_feature_SpringRiding_Boards.jpg

SS16_hp_feature_SpringRiding_Boards.jpg

96 ms

SS16_hp_bg_SpringRiding_Boards.jpg

SS16_hp_bg_SpringRiding_Boards.jpg

61 ms

sh.8e5f85691f9aaa082472a194.html

sh.8e5f85691f9aaa082472a194.html

59 ms

collect

collect

13 ms

collect

collect

172 ms

154 ms

update.html

update.html

65 ms

pixel.gif

pixel.gif

79 ms

12818896_1229514967076165_675452617_n.jpg

12818896_1229514967076165_675452617_n.jpg

66 ms

10362208_1680238002239507_1071514686_n.jpg

10362208_1680238002239507_1071514686_n.jpg

82 ms

12825911_590001951151587_467288439_n.jpg

12825911_590001951151587_467288439_n.jpg

87 ms

1169254_771827519615646_1215266248_n.jpg

1169254_771827519615646_1215266248_n.jpg

87 ms

12063116_585560704935744_687414509_n.jpg

12063116_585560704935744_687414509_n.jpg

89 ms

12 ms

ga-audiences

ga-audiences

72 ms

92 ms

blips

blips

90 ms

config

config

285 ms

47 ms

__Analytics-Tracking

__Analytics-Tracking

211 ms

29 ms

31 ms

29 ms

144 ms

widget_v2.135.js

widget_v2.135.js

23 ms

SEO Factors

news.burton.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise News.burton.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that News.burton.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

news.burton.com

Open Graph data is detected on the main page of News Burton. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: