Tools & Wizards About Us
outlet.blair.com screenshot

Report Summary

  • 6

    Performance

    Renders faster than
    21% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 75% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

outlet.blair.com

Blair: American Style Clothing for Women and Men

Page Load Speed

3.3 sec in total

First Response

288 ms

Resources Loaded

2.7 sec

Page Rendered

268 ms

outlet.blair.com screenshot

About Website

Click here to check amazing Outlet Blair content for United States. Otherwise, check out these important facts you probably never knew about outlet.blair.com

Blair is a historic brand with over 100 years of producing quality and comfortable women's and men's clothing for a casual lifestyle. Shop affordable shirts, pants, shoes, sweaters, jackets,...

Visit outlet.blair.com

Key Findings

We analyzed Outlet.blair.com page load time and found that the first response time was 288 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

outlet.blair.com performance score

6

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value26.4 s

0/100

25%

SI (Speed Index)

Value10.5 s

7/100

10%

TBT (Total Blocking Time)

Value7,030 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.621

10/100

15%

TTI (Time to Interactive)

Value44.1 s

0/100

10%

Network Requests Diagram

outlet.blair.com

288 ms

btn_header_checkout.jpg

89 ms

a.js

9 ms

consolidated_css.jsp.Y$DU.css

110 ms

home-styles.jsp.Y$DU.css

77 ms

Our browser made a total of 165 requests to load all elements on the main page. We found that 2% of them (4 requests) were addressed to the original Outlet.blair.com, 39% (65 requests) were made to Cdn-us-ec.yottaa.net and 21% (34 requests) were made to Appleseeds.blair.com. The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source Cdn-us-ec.yottaa.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 829.0 kB (29%)

Content Size

2.8 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Outlet.blair.com main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 140.4 kB

  • Original 173.2 kB
  • After minification 161.7 kB
  • After compression 32.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 140.4 kB or 81% of the original size.

Image Optimization

-5%

Potential reduce by 81.0 kB

  • Original 1.7 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Outlet Blair images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 607.3 kB

  • Original 930.4 kB
  • After minification 930.2 kB
  • After compression 323.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 607.3 kB or 65% of the original size.

CSS Optimization

-47%

Potential reduce by 263 B

  • Original 556 B
  • After minification 460 B
  • After compression 293 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Outlet.blair.com needs all CSS files to be minified and compressed as it can save up to 263 B or 47% of the original size.

Requests Breakdown

Number of requests can be reduced by 53 (33%)

Requests Now

163

After Optimization

110

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 163 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Outlet Blair. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 41 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

outlet.blair.com

outlet.blair.com

288 ms

btn_header_checkout.jpg

btn_header_checkout.jpg

89 ms

a.js

a.js

9 ms

consolidated_css.jsp.Y$DU.css

consolidated_css.jsp.Y$DU.css

110 ms

home-styles.jsp.Y$DU.css

home-styles.jsp.Y$DU.css

77 ms

css_out.jsp.Y$DU.css

css_out.jsp.Y$DU.css

79 ms

css_ftp_out.css.Y$DU.css

css_ftp_out.css.Y$DU.css

82 ms

base.js

base.js

100 ms

jquery.js

jquery.js

90 ms

consolidated_utility.jsp

consolidated_utility.jsp

95 ms

consolidated_plugins.jsp

consolidated_plugins.jsp

156 ms

common.js

common.js

98 ms

jquery.widget.jsp

jquery.widget.jsp

128 ms

jquery.validate.min.js

jquery.validate.min.js

129 ms

script_source.jsp

script_source.jsp

129 ms

s.gif

s.gif

63 ms

analytics.js

analytics.js

38 ms

ecommerce.js

ecommerce.js

21 ms

collect

collect

16 ms

gpt.js

gpt.js

29 ms

entry.js

entry.js

7 ms

pubads_impl_81.js

pubads_impl_81.js

40 ms

common-styles-print.jsp.Y$DU.css

common-styles-print.jsp.Y$DU.css

118 ms

utag.js

utag.js

35 ms

atgsvcs.js

atgsvcs.js

15 ms

adobe.target.targetcomplete.min.js

adobe.target.targetcomplete.min.js

75 ms

persistent_cart.jsp

persistent_cart.jsp

74 ms

Bootstrap.js

Bootstrap.js

71 ms

uni_header_bkg.png

uni_header_bkg.png

98 ms

container.html

container.html

25 ms

OutletLeftNavMostPopSizeBar.jpg

OutletLeftNavMostPopSizeBar.jpg

28 ms

OutletLeftNavMostPopSizeArrow.jpg

OutletLeftNavMostPopSizeArrow.jpg

90 ms

OutletLeftNavMostPopCatBar.jpg

OutletLeftNavMostPopCatBar.jpg

27 ms

OutletLeftNavMostPopCatArrow.jpg

OutletLeftNavMostPopCatArrow.jpg

125 ms

standard

standard

21 ms

vsapi.js

vsapi.js

481 ms

vsopts.js

vsopts.js

499 ms

610471

610471

71 ms

B14172

B14172

73 ms

B14099

B14099

93 ms

611603

611603

77 ms

51719

51719

75 ms

standard

standard

45 ms

HK70

HK70

21 ms

H30P

H30P

55 ms

HA69

HA69

51 ms

HA0W

HA0W

25 ms

HA40

HA40

37 ms

standard

standard

21 ms

P14958

P14958

20 ms

B16060

B16060

19 ms

B1Y027

B1Y027

18 ms

B12150

B12150

19 ms

54608

54608

393 ms

standard

standard

18 ms

49290

49290

38 ms

611623

611623

14 ms

51719

51719

12 ms

610471

610471

11 ms

608372

608372

11 ms

B14172

B14172

52 ms

standard

standard

12 ms

standard

standard

22 ms

ga.js

ga.js

11 ms

shadow.png

shadow.png

83 ms

ship_to_country.jsp

ship_to_country.jsp

207 ms

item_count.jsp

item_count.jsp

131 ms

xd.js

xd.js

122 ms

s.gif

s.gif

71 ms

__utm.gif

__utm.gif

61 ms

serverComponent.php

serverComponent.php

58 ms

brand-layer-callout-13.png

brand-layer-callout-13.png

55 ms

LR_4_OFF.png

LR_4_OFF.png

51 ms

close.png

close.png

46 ms

apl-grey.jpg

apl-grey.jpg

46 ms

apl-colr.jpg

apl-colr.jpg

46 ms

header_tab_arrow.png

header_tab_arrow.png

46 ms

tog-grey.jpg

tog-grey.jpg

46 ms

tog-colr.jpg

tog-colr.jpg

52 ms

wts-grey.jpg

wts-grey.jpg

56 ms

wts-colr.jpg

wts-colr.jpg

54 ms

nt-grey.jpg

nt-grey.jpg

54 ms

nt-colr.jpg

nt-colr.jpg

54 ms

sah-grey.jpg

sah-grey.jpg

55 ms

sah-colr.jpg

sah-colr.jpg

54 ms

bla-grey.jpg

bla-grey.jpg

63 ms

bla-colr.jpg

bla-colr.jpg

65 ms

hab-grey.jpg

hab-grey.jpg

64 ms

hab-colr.jpg

hab-colr.jpg

69 ms

opt-grey.jpg

opt-grey.jpg

64 ms

opt-colr.jpg

opt-colr.jpg

68 ms

bf-grey.jpg

bf-grey.jpg

68 ms

bf-colr.jpg

bf-colr.jpg

108 ms

wr-grey.jpg

wr-grey.jpg

102 ms

wr-colr.jpg

wr-colr.jpg

100 ms

lns-grey.jpg

lns-grey.jpg

115 ms

lns-colr.jpg

lns-colr.jpg

112 ms

sol-grey.jpg

sol-grey.jpg

113 ms

sol-colr.jpg

sol-colr.jpg

115 ms

gv-grey.jpg

gv-grey.jpg

120 ms

gv-colr.jpg

gv-colr.jpg

121 ms

brand-layer-foot-copy.png

brand-layer-foot-copy.png

121 ms

OUT_MOBIFY_SLIDE1_090214.jpg

OUT_MOBIFY_SLIDE1_090214.jpg

123 ms

OUT_MOBIFY_SLIDE2_090214.jpg

OUT_MOBIFY_SLIDE2_090214.jpg

182 ms

OUT_MOBIFY_SLIDE3_090214.jpg

OUT_MOBIFY_SLIDE3_090214.jpg

171 ms

OUT_MOBIFY_SLIDE4_090214.jpg

OUT_MOBIFY_SLIDE4_090214.jpg

187 ms

tab_mal_link.png

tab_mal_link.png

96 ms

header_tab_arrow.png

header_tab_arrow.png

94 ms

tab_apl_link.png

tab_apl_link.png

93 ms

tab_tog_link.png

tab_tog_link.png

95 ms

tab_wts_link.png

tab_wts_link.png

184 ms

tab_nt_link.png

tab_nt_link.png

188 ms

tab_sah_link.png

tab_sah_link.png

157 ms

tab_out.png

tab_out.png

155 ms

tab_bla_link.png

tab_bla_link.png

168 ms

tab_hab_link.png

tab_hab_link.png

158 ms

tab_opt_link.png

tab_opt_link.png

179 ms

tab_bf_link.png

tab_bf_link.png

180 ms

tab_wr_link.png

tab_wr_link.png

197 ms

tab_lns_link.png

tab_lns_link.png

182 ms

tab_sol_link.png

tab_sol_link.png

194 ms

tab_gv_link.png

tab_gv_link.png

186 ms

brand-layer-link-13.png

brand-layer-link-13.png

187 ms

header_bag_bkg.png

header_bag_bkg.png

191 ms

out_logo.png

out_logo.png

240 ms

btn_search_off.jpg

btn_search_off.jpg

221 ms

LR_2.png

LR_2.png

235 ms

LR_3.png

LR_3.png

317 ms

PromoBox2_SaveBig.jpg

PromoBox2_SaveBig.jpg

301 ms

CustomerPicks_Top.jpg

CustomerPicks_Top.jpg

209 ms

CustomerPicks_CTA_OFF.jpg

CustomerPicks_CTA_OFF.jpg

237 ms

BargainBin_Top.jpg

BargainBin_Top.jpg

353 ms

BargainBin_CTA_OFF.jpg

BargainBin_CTA_OFF.jpg

356 ms

LastChanceDeals_Top.jpg

LastChanceDeals_Top.jpg

356 ms

LastChanceDeals_Bottom.jpg

LastChanceDeals_Bottom.jpg

354 ms

ShopByBrand.jpg

ShopByBrand.jpg

357 ms

Brand_Appleseeds_OFF.jpg

Brand_Appleseeds_OFF.jpg

433 ms

Brand_BedFair_OFF.jpg

Brand_BedFair_OFF.jpg

438 ms

Brand_Blair_OFF.jpg

Brand_Blair_OFF.jpg

411 ms

Brand_GoldViolin_OFF.jpg

Brand_GoldViolin_OFF.jpg

420 ms

Brand_Haband_OFF.jpg

Brand_Haband_OFF.jpg

439 ms

0d9a6e6b3733a178d4e59fe454164ff6.js

0d9a6e6b3733a178d4e59fe454164ff6.js

24 ms

9aa0fee5e01eee13da3a5a83be683f7e.js

9aa0fee5e01eee13da3a5a83be683f7e.js

60 ms

58b159fbbf06ad5901af6507331957a9.js

58b159fbbf06ad5901af6507331957a9.js

70 ms

dc0a651384a050c02d44656cb3202d0f.js

dc0a651384a050c02d44656cb3202d0f.js

103 ms

5aa99e3f62f21331970d187649d07b1a.js

5aa99e3f62f21331970d187649d07b1a.js

68 ms

Brand_LinenSource_OFF.jpg

Brand_LinenSource_OFF.jpg

396 ms

Brand_NormTom_OFF.jpg

Brand_NormTom_OFF.jpg

350 ms

Brand_OPT_OFF.jpg

Brand_OPT_OFF.jpg

376 ms

Brand_Sahalie_OFF.jpg

Brand_Sahalie_OFF.jpg

376 ms

Brand_Solutions_OFF.jpg

Brand_Solutions_OFF.jpg

412 ms

124EA6NYC0l2SGR3CuegmvBKesW8CEqVzgRb1tbovUmj9csBCF2

124EA6NYC0l2SGR3CuegmvBKesW8CEqVzgRb1tbovUmj9csBCF2

171 ms

blair.com.js

blair.com.js

59 ms

Brand_Tog_OFF.jpg

Brand_Tog_OFF.jpg

1610 ms

Brand_WillowRidge_OFF.jpg

Brand_WillowRidge_OFF.jpg

1604 ms

Brand_WinterSilks_OFF.jpg

Brand_WinterSilks_OFF.jpg

1598 ms

US.gif

US.gif

26 ms

fp_smart.js

fp_smart.js

12 ms

platform.min.js

platform.min.js

12 ms

pp.js

pp.js

44 ms

tunnel.html

tunnel.html

52 ms

s33713434319943

s33713434319943

79 ms

PAGE_LOAD

PAGE_LOAD

1373 ms

init.js

init.js

9 ms

155 ms

Accessibility Review

outlet.blair.com accessibility score

90

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

outlet.blair.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

outlet.blair.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Outlet.blair.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Outlet.blair.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

outlet.blair.com

Open Graph description is not detected on the main page of Outlet Blair. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: