Analyze Cadbury Chocolate |

Cadbury Chocolate

Page load speed analysis

  • 29/100

    Poor result
  • 2

    Successful tests
  • 6

    Failed tests
  • First response

    269 ms

  • Resources loaded

    40.7 sec

  • Page rendered

    13.9 sec

  • Total page load time

    54.9 sec

Click here to check amazing Cadbury content for India. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 269 ms and then it took 54.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there were 37 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Page optimization

  • HTML 119.2 kB
    Images 5.6 MB
    Javascripts 1.6 MB
    CSS 502.0 kB

    In fact, the total size of main page is 7.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 5.6 MB which makes up the majority of the site volume.

    • Original 119.2 kB
    • After minification 105.8 kB
    • After compression 25.3 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.3 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 93.9 kB or 79% of the original size.

    • Original 5.6 MB
    • After optimization 4.9 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Cadbury needs image optimization as it can save up to 627.5 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 1.6 MB
    • After minification 1.5 MB
    • After compression 445.8 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.1 MB or 72% of the original size.

    • Original 502.0 kB
    • After minification 445.4 kB
    • After compression 63.3 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 438.6 kB or 87% of the original size.

Network requests diagram

  • global,-d-,min.css
  • iframe_api
  • vendors-min.js
  • app,-d-,min.js
  • gtm.js
  • header-top.png
  • ic-search--white.png
  • logo.png
  • logo-goldy.png
  • cta-scribble-story.svg
  • cta-scribble-product.svg
  • cta-scribble-community.png
  • cta-scribble-contact.svg
  • ic-search.png
  • burger-menu-close.png
  • make-it-personal-hero.jpg
  • cta-before-3.svg
  • cta-after-3.svg
  • free-ticket-hero.jpg
  • BG-Top-light.svg
  • adopt-a-cow.png
  • cta-before-2.svg
  • cta-after-2.svg
  • merlin-2017.png
  • mini-egg-holiday-2017.png
  • caramel-pot.png
  • BG-Bottom-light.svg
  • bg-yellow.png
  • product-shadow.png
  • big-taste-toffee-wholenut.png
  • bg-pink.png
  • medley-raspberry-hazelnut.png
  • bg-orange.png
  • dinky-deckers.png
  • bg-green.png
  • cadbuy-dairy-milk-giant-buttons.png
  • bg-blue.png
  • roses.png
  • www-widgetapi.js
  • StRydeRegular-otf.otf
  • StRyde-Bold-otf.otf
  • fontawesome-webfont-woff.woff
  • icomoon-ttf.ttf
  • cta-before-1.svg
  • cta-after-1.svg
  • creme-egg-tray-bake.png
  • milk-rocky-road-bites.png
  • caramelt-in-the-middle.png
  • owl-cake.png
  • 216744_1991.jpg
  • perfect-gift.png
  • cadbury-foundation.png
  • cadbury-world.png
  • ic-taste-earn.png
  • footer-splash.png
  • ic-plus.png
  • mondelez-logo.png
  • icon-arrow-down.png
  • start.svg
  • undefined
  • slick-woff.woff
  • StRydeRegular-woff.woff

Our browser made a total of 65 requests to load all elements on the main page. We found that 95% of them (62 requests) were addressed to the original, 2% (1 request) were made to and 2% (1 request) were made to The less responsive or slowest element that took the longest time to load (25 sec) relates to the external source

Additional info on


The browser has sent 20 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Cadbury. According to our analytics all requests are already optimized.









Possible request optimization











Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 92
NS 292
NS 292

300 Mname:
Serial: 2012091322
Refresh: 28800
Retry: 7200
Expire: 1209600
Minimum-ttl: 600
MX 300 Pri: 10

Language and encoding

Normal result


EN en language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 26.3% of all visits is India. It lies approximately 4850 miles away from the server location (Ireland) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to India or just closer to the user base.

Poor result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Cadbury. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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