Tools & Wizards About Us
chipchop.com.au screenshot

Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 82% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

chipchop.com.au

Promotional Merchandise Melbourne: Branded Product Design Agency

Page Load Speed

4 sec in total

First Response

593 ms

Resources Loaded

3.2 sec

Page Rendered

204 ms

chipchop.com.au screenshot

About Website

Visit chipchop.com.au now to see the best up-to-date Chipchop content and also check out these interesting facts you probably never knew about chipchop.com.au

Promotional Merchandise Australia: Need customised, creative promotional merchandise? Meet Merchgirls, the leading merch developer and creative lead agency in Melbourne, Australia

Visit chipchop.com.au

Key Findings

We analyzed Chipchop.com.au page load time and found that the first response time was 593 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

chipchop.com.au performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

28/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

21/100

25%

SI (Speed Index)

Value10.0 s

9/100

10%

TBT (Total Blocking Time)

Value1,490 ms

14/100

30%

CLS (Cumulative Layout Shift)

Value0.026

100/100

15%

TTI (Time to Interactive)

Value13.8 s

10/100

10%

Network Requests Diagram

www.merchgirls.com.au

593 ms

mg_holding-page2.jpg

2457 ms

Our browser made a total of 2 requests to load all elements on the main page. We found that all of those requests were addressed to Chipchop.com.au and no external sources were called. The less responsive or slowest element that took the longest time to load (2.5 sec) relates to the external source Merchgirls.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 kB (0%)

Content Size

624.3 kB

After Optimization

623.0 kB

  • HTML
  • Images

In fact, the total size of Chipchop.com.au main page is 624.3 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only a small number of websites need less resources to load. Images take 623.2 kB which makes up the majority of the site volume.

HTML Optimization

-48%

Potential reduce by 564 B

  • Original 1.2 kB
  • After minification 1.2 kB
  • After compression 608 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 564 B or 48% of the original size.

Image Optimization

-0%

Potential reduce by 817 B

  • Original 623.2 kB
  • After minification 622.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Chipchop images are well optimized though.

Requests Breakdown

We found no issues to fix!

Requests Now

1

After Optimization

1

  • Images

The browser has sent 1 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Chipchop. According to our analytics all requests are already optimized.

Network Requests Diagram

www.merchgirls.com.au

www.merchgirls.com.au

593 ms

mg_holding-page2.jpg

mg_holding-page2.jpg

2457 ms

Accessibility Review

chipchop.com.au accessibility score

93

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

chipchop.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

chipchop.com.au SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Chipchop.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Chipchop.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

chipchop.com.au

Open Graph description is not detected on the main page of Chipchop. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: