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Page load speed analysis

  • 52/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    594 ms

  • Resources loaded

    2.5 sec

  • Page rendered

    480 ms

  • Total page load time

    3.6 sec

Visit now to see the best up-to-date Chivas content and also check out these interesting facts you probably never knew about

We analyzed page load time and found that the first response time was 594 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Page optimization

  • HTML 23.0 kB
    Images 422.9 kB
    Javascripts 619.9 kB
    CSS 225.0 kB

    In fact, the total size of main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 619.9 kB which makes up the majority of the site volume.

    • Original 23.0 kB
    • After minification 21.8 kB
    • After compression 8.0 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 15.0 kB or 65% of the original size.

    • Original 422.9 kB
    • After optimization 421.6 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Chivas images are well optimized though.

    • Original 619.9 kB
    • After minification 618.8 kB
    • After compression 186.2 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 433.7 kB or 70% of the original size.

    • Original 225.0 kB
    • After minification 223.9 kB
    • After compression 38.2 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 186.8 kB or 83% of the original size.

Network requests diagram

  • _cog_opt_css_64461caf3e49efab64c4d05e5487897d.css
  • _cog_opt_css_67de420929174fac3b446b6f5b70f2f2.css
  • _cog_opt_css_33ef31f12fbeba9d5e527d73a3ad1a89.css
  • _cog_opt_css_3b59e3ff94d7fb0d6198c0cdf71ea3ad.css
  • _cog_opt_js_f359581ea4bd3379b4c25591838a5dd8.js
  • _cog_opt_js_524873508743955930e93729ace47396.js
  • _cog_opt_js_218bc1026656a77ce966b5974a795a97.js
  • _cog_opt_js_c9c922ca4894b72d997019d17669c7a8.js
  • VisitorIdentification.aspx
  • WebResource.axd
  • pernod-ricard-api.js
  • avp-background-normal.jpg
  • chivas-logo-en-retina.png
  • social-facebook-button2.png
  • dropdown-selector-avp.png
  • radio-check-desktop.png
  • all.js
  • ga.js
  • __utm.gif
  • xd_arbiter.php
  • xd_arbiter.php
  • collect

Our browser made a total of 25 requests to load all elements on the main page. We found that 68% of them (17 requests) were addressed to the original, 8% (2 requests) were made to and 8% (2 requests) were made to The less responsive or slowest element that took the longest time to load (666 ms) relates to the external source

Additional info on


The browser has sent 22 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Chivas. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Good result


As for redirects, our browser was forwarded to before it reached this domain.

IP address uses IP addresses which are currently shared with 5 other domains. The more sites share the same stack of IP addresses, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 300
NS 300
NS 300

300 Mname:
Serial: 2008111198
Refresh: 28800
Retry: 7200
Expire: 604800
Minimum-ttl: 14400
MX 300 Pri: 10

Language and encoding

Normal result


ZH zh language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

The server of is located in Ireland, but, unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Normal result

Social Sharing Optimization

Open Graph data is detected on the main page of Chivas. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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