Tools & Wizards About Us
choice.com.au screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    46% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

choice.com.au

Australia's leading consumer advocacy group | CHOICE

Page Load Speed

6.8 sec in total

First Response

703 ms

Resources Loaded

5.6 sec

Page Rendered

580 ms

choice.com.au screenshot

About Website

Welcome to choice.com.au homepage info - get ready to check CHOICE best content for Australia right away, or after learning these important things about choice.com.au

Read independent and unbiased reviews, product tests, articles, information and buying guides from the experts at CHOICE. Includes appliances, electronics, technology, food and drink, babies and kids,...

Visit choice.com.au

Key Findings

We analyzed Choice.com.au page load time and found that the first response time was 703 ms and then it took 6.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

choice.com.au performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

24/100

10%

LCP (Largest Contentful Paint)

Value5.2 s

24/100

25%

SI (Speed Index)

Value8.4 s

19/100

10%

TBT (Total Blocking Time)

Value10,170 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value19.1 s

3/100

10%

Network Requests Diagram

choice.com.au

703 ms

www.choice.com.au

1770 ms

Choice

446 ms

Choice

1337 ms

Vendor

895 ms

Our browser made a total of 57 requests to load all elements on the main page. We found that 46% of them (26 requests) were addressed to the original Choice.com.au, 11% (6 requests) were made to Google-analytics.com and 5% (3 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Choice.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 499.3 kB (46%)

Content Size

1.1 MB

After Optimization

575.5 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Choice.com.au main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 550.7 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 94.5 kB

  • Original 118.6 kB
  • After minification 88.2 kB
  • After compression 24.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 30.3 kB, which is 26% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 94.5 kB or 80% of the original size.

Image Optimization

-4%

Potential reduce by 14.9 kB

  • Original 405.5 kB
  • After minification 390.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. CHOICE images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 389.8 kB

  • Original 550.7 kB
  • After minification 533.9 kB
  • After compression 160.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 389.8 kB or 71% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (57%)

Requests Now

49

After Optimization

21

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of CHOICE. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

choice.com.au

choice.com.au

703 ms

www.choice.com.au

www.choice.com.au

1770 ms

Choice

Choice

446 ms

Choice

Choice

1337 ms

Vendor

Vendor

895 ms

bvapi.js

bvapi.js

623 ms

739d7593b108cc499712b2334253e090.js

739d7593b108cc499712b2334253e090.js

53 ms

Choice

Choice

1395 ms

bv.js

bv.js

133 ms

geolocAndWeather.php

geolocAndWeather.php

385 ms

logo-print.png

logo-print.png

252 ms

3feb0763cd4c46c3ac93dab84f075c3a.ashx

3feb0763cd4c46c3ac93dab84f075c3a.ashx

1175 ms

30e5bd5729c44d60870aefc3d2efeb3a.ashx

30e5bd5729c44d60870aefc3d2efeb3a.ashx

744 ms

a9b736d0f25b454fbe6ea090e719fa44.ashx

a9b736d0f25b454fbe6ea090e719fa44.ashx

432 ms

a91adbe8ba7c465788fe2b573c1ae190.ashx

a91adbe8ba7c465788fe2b573c1ae190.ashx

460 ms

ca94970d539d47e89676c307d845e4cb.ashx

ca94970d539d47e89676c307d845e4cb.ashx

669 ms

cord-panorama_1_thumbnail.JPG

cord-panorama_1_thumbnail.JPG

695 ms

Ruark-Audio-R2-MK3_1_thumbnail.JPG

Ruark-Audio-R2-MK3_1_thumbnail.JPG

944 ms

4596a8583a3d4d3a9fd167b32f8f78df.ashx

4596a8583a3d4d3a9fd167b32f8f78df.ashx

938 ms

createVisitorCookie.php

createVisitorCookie.php

477 ms

gtm.js

gtm.js

62 ms

bg-dash-3.png

bg-dash-3.png

897 ms

logo.png

logo.png

912 ms

bg-dash-5.png

bg-dash-5.png

946 ms

bg-dash-underline-1.png

bg-dash-underline-1.png

1109 ms

bbe2c303a7974d7dae3cd30b1f3a936e.ashx

bbe2c303a7974d7dae3cd30b1f3a936e.ashx

1129 ms

placeholder-1-1-profile.png

placeholder-1-1-profile.png

1152 ms

icon-choice-common.svg

icon-choice-common.svg

1611 ms

icon-choice-common.woff

icon-choice-common.woff

1169 ms

Lusitana.svg

Lusitana.svg

1566 ms

Lusitana.woff

Lusitana.woff

1349 ms

conversion_async.js

conversion_async.js

48 ms

fbds.js

fbds.js

301 ms

analytics.js

analytics.js

60 ms

magpie.js

magpie.js

145 ms

111 ms

ec.js

ec.js

76 ms

108 ms

fbevents.js

fbevents.js

228 ms

collect

collect

34 ms

collect

collect

73 ms

collect

collect

61 ms

collect

collect

54 ms

63 ms

collect

collect

20 ms

collect

collect

18 ms

ga-audiences

ga-audiences

22 ms

ga-audiences

ga-audiences

25 ms

beacon_call.js

beacon_call.js

82 ms

9 ms

13 ms

26 ms

activityi;src=5257203;type=invmedia;cat=fopcdpct;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=5006744686979.801

activityi;src=5257203;type=invmedia;cat=fopcdpct;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=5006744686979.801

84 ms

beacon

beacon

24 ms

6 ms

Choice

Choice

228 ms

3 ms

Accessibility Review

choice.com.au accessibility score

100

Accessibility Issues

Best Practices

choice.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

choice.com.au SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Choice.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Choice.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

choice.com.au

Open Graph data is detected on the main page of CHOICE. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: