Access coca-colaconversations.com. Discover Real Magic

name

value

score

weighting

FCP (First Contentful Paint)

Value8.8 s

0/100

10%

LCP (Largest Contentful Paint)

Value12.4 s

0/100

25%

SI (Speed Index)

Value9.5 s

12/100

10%

TBT (Total Blocking Time)

Value2,340 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value2.015

0/100

15%

TTI (Time to Interactive)

Value13.4 s

11/100

10%

coca-colaconversations.com

103 ms

www.coca-colaconversations.com

109 ms

history

145 ms

widgets.js

42 ms

gigya.js

22 ms

Our browser made a total of 113 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Coca-colaconversations.com, 65% (73 requests) were made to Coca-colacompany.com and 4% (5 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (944 ms) relates to the external source Uc8sgmjzag.execute-api.us-east-1.amazonaws.com.

Content Size

8.9 MB

After Optimization

5.7 MB

In fact, the total size of Coca-colaconversations.com main page is 8.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 6.3 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 259.0 kB

Original 314.6 kB
After minification 284.5 kB
After compression 55.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 259.0 kB or 82% of the original size.

Image Optimization

-16%

Potential reduce by 990.8 kB

Original 6.3 MB
After minification 5.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Coca Cola Conversations needs image optimization as it can save up to 990.8 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-83%

Potential reduce by 1.3 MB

Original 1.6 MB
After minification 931.8 kB
After compression 269.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.3 MB or 83% of the original size.

CSS Optimization

-88%

Potential reduce by 646.5 kB

Original 737.9 kB
After minification 627.1 kB
After compression 91.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Coca-colaconversations.com needs all CSS files to be minified and compressed as it can save up to 646.5 kB or 88% of the original size.

Requests Now

101

After Optimization

The browser has sent 101 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Coca Cola Conversations. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

High

[aria-*] attributes do not match their roles

High

[role]s are not contained by their required parent element

These are opportunities to improve the legibility of your content.

High

Background and foreground colors do not have a sufficient contrast ratio.

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

These items highlight common accessibility best practices.

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Areas of Improvement

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

High

Serves images with low resolution

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

Search Engine Optimization Advices

To appear in search results, crawlers need access to your app.

High

Links are not crawlable

Format your HTML in a way that enables crawlers to better understand your app’s content.

High

Image elements do not have [alt] attributes

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

Language and Encoding

Language Detected

EN
Language Claimed

EN
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Coca-colaconversations.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Coca-colaconversations.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

coca-colaconversations.com

Open Graph description is not detected on the main page of Coca Cola Conversations. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Report Summary

Performance

Accessibility

Best Practices

SEO

Discover Real Magic | Coca-Cola®

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)

Network Requests Diagram

coca-colaconversations.com

www.coca-colaconversations.com

history

widgets.js

gigya.js

Page Optimization Overview & Recommendations

Content Size

After Optimization

HTML Optimization

Image Optimization

JavaScript Optimization

CSS Optimization

Requests Breakdown

Requests Now

After Optimization

Network Requests Diagram

coca-colaconversations.com

www.coca-colaconversations.com

history

widgets.js

gigya.js

main.css

all.css

extra.css

default.css

en_US.css

history-theme.css

css

hep8iqb.js

api.js

jquery.js

utils.js

granite.js

jquery.js

modernizr.js

Livefyre.js

modern.js

main.js

en_US.js

all.js

extra.js

target.js

ajax

css

background-position-center-4px-background-repeat-no-repeat-background-color-333333-1639-2668.jpg

token.json

sddefault.jpg

go-to-coca-cola-journey-home-page_185x40.png

go-to-coca-cola-journey-home-page_350x105.png

regional-map-desktop1.png

IMG_0474.rendition.624.351.jpg

Coke-Collectors-Fair-2016-Large-Lead.rendition.624.351.jpg

varsity604.jpg

Broadway1.jpg

College-football-fans.jpg

Coca-Cola-red-596x334.jpg

Netherlands1.jpg

Zacapa-940.rendition.90.60.jpg

kiosk3.rendition.90.60.jpg