Report Summary

  • 0


  • 0


  • 0

    Best Practices

  • 0



Page Load Speed

17 sec in total

First Response

1.2 sec

Resources Loaded

11.8 sec

Page Rendered

4.1 sec screenshot

About Website

Click here to check amazing CRAFTISAN content for India. Otherwise, check out these important facts you probably never knew about

Welcome to CRAFTISAN® - A tradition and heritage inspired lifestyle destination; An authentic curated art and craft collective inspired by the diverse and elegant Indian ethos featuring handpicked, ha...


Key Findings

We analyzed page load time and found that the first response time was 1.2 sec and then it took 15.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics performance score


Network Requests Diagram

1177 ms


34 ms


56 ms


77 ms


75 ms

Our browser made a total of 254 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original, 82% (209 requests) were made to and 6% (15 requests) were made to The less responsive or slowest element that took the longest time to load (2.9 sec) relates to the external source

Page Optimization Overview & Recommendations

Page size can be reduced by 1.6 MB (6%)

Content Size

28.3 MB

After Optimization

26.6 MB

In fact, the total size of main page is 28.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 26.8 MB which makes up the majority of the site volume.

HTML Optimization


Potential reduce by 396.2 kB

  • Original 442.1 kB
  • After minification 362.8 kB
  • After compression 45.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 79.3 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 396.2 kB or 90% of the original size.

Image Optimization


Potential reduce by 497.1 kB

  • Original 26.8 MB
  • After minification 26.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. CRAFTISAN images are well optimized though.

JavaScript Optimization


Potential reduce by 535.3 kB

  • Original 771.1 kB
  • After minification 771.1 kB
  • After compression 235.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 535.3 kB or 69% of the original size.

CSS Optimization


Potential reduce by 201.0 kB

  • Original 240.7 kB
  • After minification 230.1 kB
  • After compression 39.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 201.0 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (11%)

Requests Now


After Optimization


The browser has sent 251 CSS, Javascripts, AJAX and image requests in order to completely render the main page of CRAFTISAN. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

SEO Factors SEO score


Language and Encoding

  • Language Detected


  • Language Claimed


  • Encoding


Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of CRAFTISAN. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: