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darlingagency.eu screenshot

Report Summary

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    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

darlingagency.eu

Darling – New York City Born Ad Agency

Page Load Speed

2.4 sec in total

First Response

141 ms

Resources Loaded

2 sec

Page Rendered

168 ms

darlingagency.eu screenshot

About Website

Visit darlingagency.eu now to see the best up-to-date Darling Agency content and also check out these interesting facts you probably never knew about darlingagency.eu

Darling is an advertising, strategy, branding and design firm that helps businesses change to succeed. Digital, social, TV, video, print, content, in-house production.

Visit darlingagency.eu

Key Findings

We analyzed Darlingagency.eu page load time and found that the first response time was 141 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

darlingagency.eu performance score

0

Network Requests Diagram

home

141 ms

slide-normalize.css

58 ms

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159 ms

jquery.min.js

41 ms

darling.nyc

302 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Darlingagency.eu, 10% (5 requests) were made to Darling.nyc and 6% (3 requests) were made to Static.squarespace.com. The less responsive or slowest element that took the longest time to load (379 ms) relates to the external source Use.typekit.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 206.1 kB (79%)

Content Size

260.1 kB

After Optimization

54.0 kB

  • HTML
  • Images

In fact, the total size of Darlingagency.eu main page is 260.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. HTML takes 217.6 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 191.9 kB

  • Original 217.6 kB
  • After minification 217.3 kB
  • After compression 25.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 191.9 kB or 88% of the original size.

Image Optimization

-33%

Potential reduce by 14.2 kB

  • Original 42.5 kB
  • After minification 28.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Darling Agency needs image optimization as it can save up to 14.2 kB or 33% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

Requests Breakdown

Number of requests can be reduced by 3 (27%)

Requests Now

11

After Optimization

8

  • Images
  • JavaScript
  • CSS

The browser has sent 11 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Darling Agency. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

home

home

141 ms

slide-normalize.css

slide-normalize.css

58 ms

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159 ms

jquery.min.js

jquery.min.js

41 ms

darling.nyc

darling.nyc

302 ms

common-3827d4107f55ae912a8c-min.js

common-3827d4107f55ae912a8c-min.js

193 ms

slides-af1cd6579bfad73dd00f-min.js

slides-af1cd6579bfad73dd00f-min.js

150 ms

slides-7081d88649c1a997d76ac110831078d9-min.css

slides-7081d88649c1a997d76ac110831078d9-min.css

73 ms

social-accounts.svg

social-accounts.svg

247 ms

RED+Background.jpg

RED+Background.jpg

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RecordHit

RecordHit

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social-accounts.svg

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Darling+Logo_WHITE.png

Darling+Logo_WHITE.png

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257 ms

SEO Factors

darlingagency.eu SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Darlingagency.eu can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Darlingagency.eu main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

darlingagency.eu

Open Graph description is not detected on the main page of Darling Agency. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: