Analyze Etch - Web App Design and Development Studio

Small team of Designers and Developers who help startups build new products, and work with established dotcoms to improve their tools and services.

Page load speed analysis

  • 49/100

    Normal result
  • 5

    Successful tests
  • 3

    Failed tests
  • First response

    1.7 sec

  • Resources loaded

    3.5 sec

  • Page rendered

    433 ms

  • Total page load time

    5.6 sec

Click here to check amazing Design Fridge content for India. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 1.7 sec and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Page optimization

  • HTML 42.7 kB
    Images 986.5 kB
    Javascripts 144.8 kB
    CSS 39.0 kB

    In fact, the total size of main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 986.5 kB which makes up the majority of the site volume.

    • Original 42.7 kB
    • After minification 33.4 kB
    • After compression 6.7 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.3 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 36.0 kB or 84% of the original size.

    • Original 986.5 kB
    • After optimization 944.1 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Design Fridge images are well optimized though.

    • Original 144.8 kB
    • After minification 133.3 kB
    • After compression 44.6 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 100.1 kB or 69% of the original size.

    • Original 39.0 kB
    • After minification 38.1 kB
    • After compression 7.9 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 31.0 kB or 80% of the original size.

Network requests diagram

  • global.min.css
  • tdomf-style-form.css
  • jquery-1.3.2.min.js
  • jquery.easing-1.3.js
  • jquery.slide-0.3.js
  • topBg.png
  • logoglow.png
  • design-fridge-logo.png
  • navSprite.png
  • searchBg.png
  • searchBtn.png
  • searchBtnTrans.gif
  • stackBannerDec.jpg
  • stackBanner-nov.jpg
  • stackBanneroct.jpg
  • stackBanner-sep12.jpg
  • hyper-market.png
  • commentIcon.png
  • americans-die.png
  • santa-cruz1.jpg
  • dots.jpg
  • pcah.png
  • barackobama.png
  • degordian.png
  • kickdrop.png
  • tact.png
  • memoir.png
  • 1979.png
  • mmunion.png
  • shiftandfort1.png
  • mob.png
  • purplerockscissors.png
  • brut.jpg
  • planets.jpg
  • andychung.jpg
  • motorola.jpg
  • mashvp.jpg
  • vicomte.jpg
  • blueBtnBg.png
  • wetweet.png
  • iconAdd.png
  • exLink.png
  • plus.png
  • widgets.js
  • jim-ramsden-avatar.jpg
  • DFlogoSml.gif
  • strap.gif
  • bsa.js
  • ga.js
  • button.0308b81ff1714e446f674b5b9793f2cd.js
  • bgSlideNav.png
  • __utm.gif
  • follow_button.b9740740e0bcf9b0657c5b11bd4388da.en.html
  • info.json
  • jot.html

Our browser made a total of 57 requests to load all elements on the main page. We found that 86% of them (49 requests) were addressed to the original, 7% (4 requests) were made to and 4% (2 requests) were made to The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain

Additional info on


The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Design Fridge. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.











Possible request optimization













Normal result

IP address

This IP address is dedicated to This is the best domain hosting practice .

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 299
NS 86400
NS 86400
NS 86400

86400 Mname:
Serial: 1483215146
Refresh: 86400
Retry: 7200
Expire: 3600000
Minimum-ttl: 86400

Language and encoding

Normal result


EN en language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 71.6% of all visits is India. It lies approximately 4600 miles away from the server location (United Kingdom) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to India or just closer to the user base.

Poor result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Design Fridge. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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