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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

dfs.co.nz

Duty Free Auckland | DFS Auckland | T Galleria Auckland

Page Load Speed

25.8 sec in total

First Response

743 ms

Resources Loaded

24.6 sec

Page Rendered

472 ms

dfs.co.nz screenshot

About Website

Visit dfs.co.nz now to see the best up-to-date DFS content and also check out these interesting facts you probably never knew about dfs.co.nz

T Galleria by DFS offers a unique Auckland duty free shopping experience amongst the widest variety of luxury brands.

Visit dfs.co.nz

Key Findings

We analyzed Dfs.co.nz page load time and found that the first response time was 743 ms and then it took 25.1 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

dfs.co.nz performance score

0

Network Requests Diagram

dfs.co.nz

743 ms

1284 ms

auckland

77 ms

jquery-1.11.2.min.js

69 ms

base.min_6f5afe7b71fb6bf4b50dd69166496989.js

321 ms

Our browser made a total of 88 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Dfs.co.nz, 67% (59 requests) were made to Dfs.com and 7% (6 requests) were made to Assets.adobedtm.com. The less responsive or slowest element that took the longest time to load (20.1 sec) relates to the external source Dfs.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.7 MB (44%)

Content Size

6.0 MB

After Optimization

3.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Dfs.co.nz main page is 6.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 3.0 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 78.1 kB

  • Original 94.1 kB
  • After minification 83.6 kB
  • After compression 16.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.5 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 78.1 kB or 83% of the original size.

Image Optimization

-14%

Potential reduce by 412.1 kB

  • Original 3.0 MB
  • After minification 2.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, DFS needs image optimization as it can save up to 412.1 kB or 14% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-71%

Potential reduce by 1.4 MB

  • Original 2.0 MB
  • After minification 1.8 MB
  • After compression 588.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.4 MB or 71% of the original size.

CSS Optimization

-84%

Potential reduce by 790.6 kB

  • Original 935.9 kB
  • After minification 928.4 kB
  • After compression 145.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Dfs.co.nz needs all CSS files to be minified and compressed as it can save up to 790.6 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (36%)

Requests Now

76

After Optimization

49

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of DFS. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

dfs.co.nz

dfs.co.nz

743 ms

1284 ms

auckland

auckland

77 ms

jquery-1.11.2.min.js

jquery-1.11.2.min.js

69 ms

base.min_6f5afe7b71fb6bf4b50dd69166496989.js

base.min_6f5afe7b71fb6bf4b50dd69166496989.js

321 ms

style_51ddb6ba9456facc86744bb481aaff04.css

style_51ddb6ba9456facc86744bb481aaff04.css

186 ms

PDP-and-PLP_67104908d70931f8d78576b36ec83616.css

PDP-and-PLP_67104908d70931f8d78576b36ec83616.css

188 ms

satelliteLib-370bc4d15122e5215fa6dbe982348be09a4f51e7.js

satelliteLib-370bc4d15122e5215fa6dbe982348be09a4f51e7.js

22 ms

jquery.form-3.09.js

jquery.form-3.09.js

134 ms

jquery-ui-1.11.2.min.js

jquery-ui-1.11.2.min.js

184 ms

main.min_d7635e555d92bc8980eb1375f53c4a7a.js

main.min_d7635e555d92bc8980eb1375f53c4a7a.js

275 ms

radar.js

radar.js

384 ms

id

id

36 ms

sli-spark.js

sli-spark.js

279 ms

satellite-58caaa4d64746d3972006640.js

satellite-58caaa4d64746d3972006640.js

2 ms

radar.js

radar.js

183 ms

id

id

27 ms

ibs:dpid=411&dpuuid=Wa9DVAAAA5t5sS9h

ibs:dpid=411&dpuuid=Wa9DVAAAA5t5sS9h

7 ms

scarab-v2.js

scarab-v2.js

1890 ms

header-dfs-small.png

header-dfs-small.png

65 ms

header-galleria-large.png

header-galleria-large.png

60 ms

dfs-mega-menu-desktop-icon-grey-brands.svg

dfs-mega-menu-desktop-icon-grey-brands.svg

95 ms

dfs-mega-menu-desktop-icon-red-brands.svg

dfs-mega-menu-desktop-icon-red-brands.svg

60 ms

dfs-mega-menu-desktop-icon-grey-fashion.svg

dfs-mega-menu-desktop-icon-grey-fashion.svg

95 ms

dfs-mega-menu-desktop-icon-red-fashions.svg

dfs-mega-menu-desktop-icon-red-fashions.svg

93 ms

dfs-mega-menu-desktop-icon-grey-beauty.svg

dfs-mega-menu-desktop-icon-grey-beauty.svg

1680 ms

dfs-mega-menu-desktop-icon-red-beauty.svg

dfs-mega-menu-desktop-icon-red-beauty.svg

1678 ms

dfs-mega-menu-desktop-icon-grey-watches.svg

dfs-mega-menu-desktop-icon-grey-watches.svg

1671 ms

dfs-mega-menu-desktop-icon-red-watches.svg

dfs-mega-menu-desktop-icon-red-watches.svg

1681 ms

dfs-mega-menu-desktop-icon-grey-wines.svg

dfs-mega-menu-desktop-icon-grey-wines.svg

1683 ms

dfs-mega-menu-desktop-icon-red-wines.svg

dfs-mega-menu-desktop-icon-red-wines.svg

1685 ms

dfs-mega-menu-desktop-icon-grey-gifts.svg

dfs-mega-menu-desktop-icon-grey-gifts.svg

1687 ms

dfs-mega-menu-desktop-icon-red-gifts.svg

dfs-mega-menu-desktop-icon-red-gifts.svg

1691 ms

NewZealand.png

NewZealand.png

1694 ms

dfs-sept-promo-price-S1B-EN-1024x300.gif

dfs-sept-promo-price-S1B-EN-1024x300.gif

1694 ms

HPFour4-Local-Events-238x150-Resized.png

HPFour4-Local-Events-238x150-Resized.png

1688 ms

HPFour2-Newsletter-238x150-Resized.png

HPFour2-Newsletter-238x150-Resized.png

1689 ms

HPFour3-GiftCard-238x150-Resized.png

HPFour3-GiftCard-238x150-Resized.png

1692 ms

HPFour1-LoyalT-238x150-Resized.png

HPFour1-LoyalT-238x150-Resized.png

1697 ms

10-men-in-flight-2-318x318-Desk.jpg

10-men-in-flight-2-318x318-Desk.jpg

1695 ms

651x378-Maoli-2x2.jpg

651x378-Maoli-2x2.jpg

1734 ms

HP-C-984x620-auckland-en.jpg

HP-C-984x620-auckland-en.jpg

1734 ms

Auckland-New-En.png

Auckland-New-En.png

1735 ms

facebook.svg

facebook.svg

1699 ms

instagram.svg

instagram.svg

1697 ms

youtube.svg

youtube.svg

1737 ms

weibo.svg

weibo.svg

1735 ms

youku.svg

youku.svg

1734 ms

wechat.svg

wechat.svg

1755 ms

footer-dfs-small.png

footer-dfs-small.png

1755 ms

footer-galleria-large.png

footer-galleria-large.png

1756 ms

iframe_api

iframe_api

60 ms

dest5.html

dest5.html

1638 ms

FranklinITCStd-Light.woff

FranklinITCStd-Light.woff

1790 ms

dfs-icons_72256d4c20d9ea30f61a99e69d08d9f4.woff

dfs-icons_72256d4c20d9ea30f61a99e69d08d9f4.woff

1758 ms

FranklinITCStd-Medium.woff

FranklinITCStd-Medium.woff

1936 ms

DidotLTStd-Headline.otf

DidotLTStd-Headline.otf

1818 ms

FranklinITCStd-Thin.woff

FranklinITCStd-Thin.woff

1755 ms

headerMenu

headerMenu

1908 ms

getstoreinfo

getstoreinfo

1920 ms

getuserheardermobile

getuserheardermobile

983 ms

s_retargeting.js

s_retargeting.js

1062 ms

satellite-58caa1fb64746d0bb7006413.js

satellite-58caa1fb64746d0bb7006413.js

94 ms

satellite-58caa3e264746d0bb7006446.js

satellite-58caa3e264746d0bb7006446.js

106 ms

satellite-58d9e56764746d0bb400afd3.js

satellite-58d9e56764746d0bb400afd3.js

106 ms

analytics.js

analytics.js

139 ms

s-code-contents-09c64be3146753537617bad86f9e07b8145de226.js

s-code-contents-09c64be3146753537617bad86f9e07b8145de226.js

100 ms

MichaelKors-HP-S1A-Desktop-EN.jpg

MichaelKors-HP-S1A-Desktop-EN.jpg

263 ms

MKBB-HPS1A-D-EN.jpg

MKBB-HPS1A-D-EN.jpg

388 ms

Homepage-Slider-1400x590-31Aug17-EN-with-CTA.jpg

Homepage-Slider-1400x590-31Aug17-EN-with-CTA.jpg

357 ms

www-widgetapi.js

www-widgetapi.js

117 ms

header-dfs-large.png

header-dfs-large.png

20091 ms

footer-dfs-large.png

footer-dfs-large.png

352 ms

fbevents.js

fbevents.js

102 ms

s06196458803024

s06196458803024

37 ms

collect

collect

62 ms

536838399823003

536838399823003

20 ms

collect

collect

61 ms

34 ms

ga-audiences

ga-audiences

48 ms

weather.html

weather.html

105 ms

Auckland2-HP-Desk-Store-3.jpg

Auckland2-HP-Desk-Store-3.jpg

4490 ms

TGalleria-Logo-Homepage-Desktop-88x56px-.png

TGalleria-Logo-Homepage-Desktop-88x56px-.png

797 ms

gallery_Crcl_White.svg

gallery_Crcl_White.svg

55 ms

cloudRainSun_White.png

cloudRainSun_White.png

132 ms

gt.js

gt.js

1550 ms

providers.json

providers.json

179 ms

track.cgi

track.cgi

1646 ms

SEO Factors

dfs.co.nz SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Dfs.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Dfs.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

dfs.co.nz

Open Graph description is not detected on the main page of DFS. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: