Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

Page Load Speed

2.3 sec in total

First Response

208 ms

Resources Loaded

1.9 sec

Page Rendered

152 ms

directlighting.co.uk screenshot

About Website

Welcome to directlighting.co.uk homepage info - get ready to check Directlighting best content right away, or after learning these important things about directlighting.co.uk

Direct Photographic is the UK's largest photographic lighting and camera rental facility. We stock the latest lighting from Briese, Profoto, Gekko, KinoFlo, Dedolight. Our Camera department stocks the...

Visit directlighting.co.uk

Key Findings

We analyzed Directlighting.co.uk page load time and found that the first response time was 208 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

directlighting.co.uk performance score

0

Network Requests Diagram

directlighting.co.uk

208 ms

www.directphotographic.co.uk

503 ms

css

25 ms

direct.css

493 ms

cookiewarning.css

201 ms

Our browser made a total of 89 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Directlighting.co.uk, 46% (41 requests) were made to Directphotographic.co.uk and 25% (22 requests) were made to Pbs.twimg.com. The less responsive or slowest element that took the longest time to load (910 ms) relates to the external source Directphotographic.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 393.5 kB (17%)

Content Size

2.3 MB

After Optimization

1.9 MB

In fact, the total size of Directlighting.co.uk main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 25.0 kB

  • Original 31.3 kB
  • After minification 28.6 kB
  • After compression 6.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 25.0 kB or 80% of the original size.

Image Optimization

-11%

Potential reduce by 226.3 kB

  • Original 2.0 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Directlighting needs image optimization as it can save up to 226.3 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-72%

Potential reduce by 91.1 kB

  • Original 125.9 kB
  • After minification 103.8 kB
  • After compression 34.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 91.1 kB or 72% of the original size.

CSS Optimization

-84%

Potential reduce by 51.2 kB

  • Original 60.7 kB
  • After minification 51.6 kB
  • After compression 9.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Directlighting.co.uk needs all CSS files to be minified and compressed as it can save up to 51.2 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (22%)

Requests Now

87

After Optimization

68

The browser has sent 87 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Directlighting. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

SEO Factors

directlighting.co.uk SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Directlighting.co.uk can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Directlighting.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Directlighting. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: